Branded Content

  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … down at your desk? TC: The first thing that I do each morning is check vitals and give notes across all of our outstanding Brand Partnership projects. This can range from helping with a negotiation, to adding creative suggestions on an RFP (request for proposal) response, to watching a rough cut of a video in production. Since ATTN…

    ReelSEOin Social Google Facebook- 17 readers -
  • Tubular Labs Announces 2016 #VideoAces Awards - Are You a Winner?

    … BuzzFeed, NowThis, Tastemade, WWE, the NBA, and FailArmy more than doubled year-on-year to a staggering 3.6 Billion. Across the board, daily consumption of video content has increased, with branded content from companies like Red Bull, LEGO, and Samsung generating 65% more views in 2016 than 2015. To access the full report just fill in the form below…

    Carla Marshall/ ReelSEOin Facebook YouTube- 20 readers -
  • Facebook Live Updates for Facebook Mentions

    … Facebook Live started out as a feature of the Facebook Mentions application for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions. Engineering manager Jesse Chen and product manager Chris Hatfield detailed the following updates to Facebook Live for Mentions…

    David Cohen/ AllFacebookin Social Facebook- 31 readers -
  • Branded Content & Online Video: Top Takeaways from Three Industry Leaders

    … block out the sun.” Erin Wayne adds that “the average YouTube channel, a very successful one, will get about 5% of their subscribers-to-view ratio.” Any higher is incredible and uncommon. It’s a good metric to look for because a seemingly smaller channel could be in the 5% or more category vs. a much larger channel that is actually dormant. Whether…

    ReelSEOin Content YouTube- 14 readers -
  • How The New York Times Took Native Advertising Global

    … as an editor, this was a fascinating project, and we won a few industry awards for it. So it was the perfect combination of a happy client, overperforming digital content, and an extremely cool project to work on. What other major publishers do you think do a good job creating native ads? And why do you think so? I think Quartz and The Atlantic have…

    Jordan Teicher/ The Content Strategist- 23 readers -
  • Facebook Updates Branded Content Policy to Include Verified Profiles

    … Users with verified Facebook profiles can now share branded content on Facebook, as Facebook announced it updated its Branded Content Policy to include verified profiles. Facebook previously announced changes to its Branded Content Policy in April 2016, which allowed verified Facebook pages to bring their sponsorships onto Facebook by posting…

    AllTwitterin Social Content Facebook- 11 readers -
  • What Journalists Can Learn From Marketers

    … After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those…

    The Content Strategist- 14 readers -
  • 3 Rules for Creating Branded Content About the Election

    … and publishing branded content, it’s critical that you know how to approach this monster of a topic in a smart and savvy way to benefit both your organization and your audience. Here are three rules that will help content marketers during the election season. 1. You should probably cover the election Branded content is not hard news. In most cases, it’s…

    The Content Strategistin Content- 12 readers -
  • Back to our sponsor? Why publishers struggle to renew native advertising

    … advertising division. But just as that reliance is forming, competition has intensified. Three years ago, there were about 15 companies helping brands produce sponsored content, according to MediaRadar CEO Todd Krizelman. Today, there are more than 600, and the number is growing. Changing tastes play a role, too. Brands want their content to reach…

    Digiday- 29 readers -
Get the top posts daily into your mailbox!
More from around the web