Branded Content

    • How The New York Times Took Native Advertising Global

      Today, plenty of brands and publishers have content studios. But when The New York Times launched T Brand Studio, its native ad shop, a few years ago, the content marketing space still had that new car smell. The Gray Lady took a big risk investing in a new model that blended editorial creativity with marketing. Thus far, that risk has paid off.

      Jordan Teicher/ The Content Strategist- 20 readers -
  • Facebook Updates Branded Content Policy to Include Verified Profiles

    … branded content and tagging the associated marketers in their posts. With this update, users with verified profiles, such as athletes, musicians, comedians and others, will also be able to post branded content and tag the associated marketers in their posts. In a Facebook Media blog post, Facebook explained what it defines as branded content…

    AllTwitterin Social Content Facebook- 10 readers -
  • What Journalists Can Learn From Marketers

    … After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those…

    The Content Strategist- 9 readers -
  • 3 Rules for Creating Branded Content About the Election

    … The 2016 election is unquestionably the biggest story of the year, which means brands are already jumping into the fray. Bisquick just launched “America’s Breakfast Debate 2016” to mostly positive reactions, and Rock the Vote partnered with Funny or Die on a provocative video starring Katy Perry. If you’re in the business of creating…

    The Content Strategistin Content- 8 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … experience are Fox Sports, which wraps a 15-second Nationwide spot around a two-minute NASCAR video; or This Old House wrapping a 10-second Lumber Liquidators spot around a 23-minute episode called “A New Approach to Home Reconstruction.” In order to make their video ads better, advertisers must continue to explore the integral pre-roll experience…

    AllTwitter- 12 readers -
  • Back to our sponsor? Why publishers struggle to renew native advertising

    … Sponsor content was supposed to be publishers’ ticket to digital sustainability. Turns out most of them are having a hard time getting advertisers to come back for seconds. Digital ad sales intelligence platform MediaRadar said the average renewal rate for sponsor content this year is 21 percent. Meanwhile, native ad tech company Polar recently…

    Digiday- 24 readers -
  • 7 of the Best Branded Instagram Videos May 2016

    …-in for 'Angry Birds', and 3 were promotional clips for LEGO Minecraft. All the 3, we chose this one which generated over 20K likes and comments on the site. That's it for our round-up of the best branded Instagram videos of May 2016. Want to keep on top of the most watched brands and creators publishing video on Instagram? Check out Tubular's ranking leaderboards for the latest data. …

    Carla Marshall/ ReelSEOin Social- 15 readers -
  • How to Overcome the ‘Three Month Slump’ of Branded Content

    … “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty,” Teddy Roosevelt famously said, when a young journalist transitioning to a role at a branded content studio asked for advice. Jokes aside, I’ve been lucky enough to experience the upside of the native ad industry’s explosive growth. Shortly after…

    The Content Strategist- 14 readers -
  • 7 of the Best Branded Instagram Videos May 2016

    …-in for 'Angry Birds', and 3 were promotional clips for LEGO Minecraft. All the 3, we chose this one which generated over 20K likes and comments on the site. That's it for our round-up of the best branded Instagram videos of May 2016. Want to keep on top of the most watched brands and creators publishing video on Instagram? Check out Tubular's ranking leaderboards for the latest data. …

    Carla Marshall/ ReelSEOin Social- 15 readers -
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