Branded Content

  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … In the world of video marketing, statistics and data are consistently touted as the most important metrics to consider when determining the success of a branded content campaign. But sometimes it’s important to pause for a moment and remember that stats aren’t everything, even in this technology-driven world. Data points are all well and good…

    ReelSEOin Social Google Facebook- 23 readers -
  • Tubular Labs Announces 2016 #VideoAces Awards - Are You a Winner?

    … BuzzFeed, NowThis, Tastemade, WWE, the NBA, and FailArmy more than doubled year-on-year to a staggering 3.6 Billion. Across the board, daily consumption of video content has increased, with branded content from companies like Red Bull, LEGO, and Samsung generating 65% more views in 2016 than 2015. To access the full report just fill in the form below…

    Carla Marshall/ ReelSEOin Facebook YouTube- 31 readers -
  • Facebook Live Updates for Facebook Mentions

    … in a Facebook Media blog post: Team prompts, which allows users to create drafts of the descriptions for their Facebook Live posts. A new comment-moderation tool, which enables Mentions users to filter certain words and phrases, preventing them from appearing in comments during their broadcasts. Ad adjustments tray, enabling users to customize the appearance…

    David Cohen/ AllFacebookin Social Facebook- 36 readers -
  • Branded Content & Online Video: Top Takeaways from Three Industry Leaders

    … Branded content has been a hot topic in 2016 and it's not slowing down. The space is growing, creating infinite viewing options across all major platforms. Tubular Labs hosted a panel at the Twitch headquarters to learn from the perspectives of three industry leaders who have quickly become thought leaders in the topic of branded content…

    ReelSEOin Content YouTube- 16 readers -
  • How The New York Times Took Native Advertising Global

    …. It’s possible to argue that native advertising became popular, in part, because The New York Times showed that branded content could be just as good as, if not better than, traditional journalism. Cue the inevitable link to Melanie Deziel’s paid post for Netflix and Orange Is the New Black about the female prison system. To stay one step ahead…

    Jordan Teicher/ The Content Strategist- 28 readers -
  • Facebook Updates Branded Content Policy to Include Verified Profiles

    … Users with verified Facebook profiles can now share branded content on Facebook, as Facebook announced it updated its Branded Content Policy to include verified profiles. Facebook previously announced changes to its Branded Content Policy in April 2016, which allowed verified Facebook pages to bring their sponsorships onto Facebook by posting…

    AllTwitterin Social Content Facebook- 13 readers -
  • What Journalists Can Learn From Marketers

    … After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those…

    The Content Strategist- 18 readers -
  • 3 Rules for Creating Branded Content About the Election

    … and publishing branded content, it’s critical that you know how to approach this monster of a topic in a smart and savvy way to benefit both your organization and your audience. Here are three rules that will help content marketers during the election season. 1. You should probably cover the election Branded content is not hard news. In most cases, it’s…

    The Content Strategistin Content- 17 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … completely. So what’s an advertiser to do? The answer: Own up to it and say, “Video ads need to get better.” To do this, advertisers must keep in mind these three distinct tiers in the ecosystem of video advertising: The top tier: Premium branded content produced by the content studios inside publishers, such as The New York Times, The Onion and AOL…

    AllTwitter- 26 readers -
Get the top posts daily into your mailbox!
More from around the web