Branded Content

    • Facebook Live Updates for Facebook Mentions

      Facebook Live started out as a feature of the Facebook Mentions application for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions. Engineering manager Jesse Chen and product manager Chris Hatfield detailed the following updates to Facebook Live for Mentions in a Facebook Media blog post: Team prompt ...

      David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Branded Content & Online Video: Top Takeaways from Three Industry Leaders

    … in online video. Erin Wayne from the popular YouTube gaming channel, Aureylian, Andy Lunique, Influencer Strategist at Microsoft and John Newlin, Solution Director at Twitch, gave their take on what to look out for when integrating branded content into your online video strategy. We’ll explore some of the key takeaways from the panel, who offered a 360º…

    ReelSEOin Content YouTube- 10 readers -
  • How The New York Times Took Native Advertising Global

    …. It’s possible to argue that native advertising became popular, in part, because The New York Times showed that branded content could be just as good as, if not better than, traditional journalism. Cue the inevitable link to Melanie Deziel’s paid post for Netflix and Orange Is the New Black about the female prison system. To stay one step ahead…

    Jordan Teicher/ The Content Strategist- 20 readers -
  • Facebook Updates Branded Content Policy to Include Verified Profiles

    …: On Facebook, we define branded content as any post—including text, photos, videos, Instant Articles, links, 360 videos and Live videos—that features a third party product, brand, or sponsor. When a verified Facebook page or profile tags a marketer in a branded content post, the marketer will receive a notification, and they will have access to “post-level insights.” Marketers will also be able to share and boost the posts they’re tagged in. Readers: What do you think about this update to Facebook’s Branded Content Policy? …

    AllTwitterin Social Content Facebook- 10 readers -
  • What Journalists Can Learn From Marketers

    … After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those…

    The Content Strategist- 9 readers -
  • 3 Rules for Creating Branded Content About the Election

    … and publishing branded content, it’s critical that you know how to approach this monster of a topic in a smart and savvy way to benefit both your organization and your audience. Here are three rules that will help content marketers during the election season. 1. You should probably cover the election Branded content is not hard news. In most cases, it’s…

    The Content Strategistin Content- 8 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … completely. So what’s an advertiser to do? The answer: Own up to it and say, “Video ads need to get better.” To do this, advertisers must keep in mind these three distinct tiers in the ecosystem of video advertising: The top tier: Premium branded content produced by the content studios inside publishers, such as The New York Times, The Onion and AOL…

    AllTwitter- 15 readers -
  • Back to our sponsor? Why publishers struggle to renew native advertising

    … Sponsor content was supposed to be publishers’ ticket to digital sustainability. Turns out most of them are having a hard time getting advertisers to come back for seconds. Digital ad sales intelligence platform MediaRadar said the average renewal rate for sponsor content this year is 21 percent. Meanwhile, native ad tech company Polar recently…

    Digiday- 28 readers -
  • 7 of the Best Branded Instagram Videos May 2016

    … The last couple of months has seen much activity on Instagram, with the image and video-based platform launching a number of new features to its users. For instance, creators can now upload videos of up to 60 seconds, allowing publishers to entertain and engage viewers for that much longer. Instagram also finally debuted the much talked about…

    Carla Marshall/ ReelSEOin Social- 19 readers -
  • How to Overcome the ‘Three Month Slump’ of Branded Content

    … “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty,” Teddy Roosevelt famously said, when a young journalist transitioning to a role at a branded content studio asked for advice. Jokes aside, I’ve been lucky enough to experience the upside of the native ad industry’s explosive growth. Shortly after…

    The Content Strategist- 14 readers -
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