Branded Content

  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … been so successful in terms of online/viral video content? TC: Our mission at ATTN: is to tell stories that are worth your attention. Many of these stories are centered around passion points across parenting, social justice, education, the environment, and “adulting” issues. We use conversational language to create a cogent argument around each…

    ReelSEOin Social Google Facebook- 28 readers -
  • Tubular Labs Announces 2016 #VideoAces Awards - Are You a Winner?

    … BuzzFeed, NowThis, Tastemade, WWE, the NBA, and FailArmy more than doubled year-on-year to a staggering 3.6 Billion. Across the board, daily consumption of video content has increased, with branded content from companies like Red Bull, LEGO, and Samsung generating 65% more views in 2016 than 2015. To access the full report just fill in the form below…

    Carla Marshall/ ReelSEOin Facebook YouTube- 34 readers -
  • Facebook Live Updates for Facebook Mentions

    … the camera horizontally or vertically, adjust brightness settings and choose whether to mirror the picture or not. The mirroring setting is especially useful when the broadcaster wants to showcase certain text or a sponsor logo during a branded content broadcast. We are also testing a broadcaster status bar with a small group of people using Mentions…

    David Cohen/ AllFacebookin Social Facebook- 40 readers -
  • Branded Content & Online Video: Top Takeaways from Three Industry Leaders

    … Branded content has been a hot topic in 2016 and it's not slowing down. The space is growing, creating infinite viewing options across all major platforms. Tubular Labs hosted a panel at the Twitch headquarters to learn from the perspectives of three industry leaders who have quickly become thought leaders in the topic of branded content…

    ReelSEOin Content YouTube- 21 readers -
  • How The New York Times Took Native Advertising Global

    … as an editor, this was a fascinating project, and we won a few industry awards for it. So it was the perfect combination of a happy client, overperforming digital content, and an extremely cool project to work on. What other major publishers do you think do a good job creating native ads? And why do you think so? I think Quartz and The Atlantic have…

    Jordan Teicher/ The Content Strategist- 31 readers -
  • Facebook Updates Branded Content Policy to Include Verified Profiles

    … Users with verified Facebook profiles can now share branded content on Facebook, as Facebook announced it updated its Branded Content Policy to include verified profiles. Facebook previously announced changes to its Branded Content Policy in April 2016, which allowed verified Facebook pages to bring their sponsorships onto Facebook by posting…

    AllTwitterin Social Content Facebook- 15 readers -
  • What Journalists Can Learn From Marketers

    … After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those…

    The Content Strategist- 20 readers -
  • 3 Rules for Creating Branded Content About the Election

    … and publishing branded content, it’s critical that you know how to approach this monster of a topic in a smart and savvy way to benefit both your organization and your audience. Here are three rules that will help content marketers during the election season. 1. You should probably cover the election Branded content is not hard news. In most cases, it’s…

    The Content Strategistin Content- 21 readers -
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