Branded Content

    • A Day in the Life Of: Head of Brand Partnerships at ATTN:

      In the world of video marketing, statistics and data are consistently touted as the most important metrics to consider when determining the success of a branded content campaign. But sometimes it’s important to pause for a moment and remember that stats aren’t everything, even in this technology-driven world.

      ReelSEOin Social Google Facebook- 16 readers -
  • Tubular Labs Announces 2016 #VideoAces Awards - Are You a Winner?

    …-watched media companies, brands, and personalities from the worlds of YouTube, Facebook, and Vine in 2016. Because we want to celebrate those who are moving the industry forward, the #VideoAces award winners will receive an exclusive custom-designed deck of cards featuring all the winning logos in their group. Along with the awards launch, Tubular Labs…

    Carla Marshall/ ReelSEOin Facebook YouTube- 18 readers -
  • Facebook Live Updates for Facebook Mentions

    … in a Facebook Media blog post: Team prompts, which allows users to create drafts of the descriptions for their Facebook Live posts. A new comment-moderation tool, which enables Mentions users to filter certain words and phrases, preventing them from appearing in comments during their broadcasts. Ad adjustments tray, enabling users to customize the appearance…

    David Cohen/ AllFacebookin Social Facebook- 28 readers -
  • Branded Content & Online Video: Top Takeaways from Three Industry Leaders

    … sentiment. Branded content in online video is something that’s definitely worth exploring. It provides an incredible opportunity to reach a very engaged audience when done correctly. Whether you are new to the idea or have begun dabbling with it, do extensive research before reaching out to an influencer and when you do approach that creator, invite them to brainstorm ideas that mesh your goals with their passion, for a fantastic collaboration! …

    ReelSEOin Content YouTube- 12 readers -
  • How The New York Times Took Native Advertising Global

    …. It’s possible to argue that native advertising became popular, in part, because The New York Times showed that branded content could be just as good as, if not better than, traditional journalism. Cue the inevitable link to Melanie Deziel’s paid post for Netflix and Orange Is the New Black about the female prison system. To stay one step ahead…

    Jordan Teicher/ The Content Strategist- 21 readers -
  • Facebook Updates Branded Content Policy to Include Verified Profiles

    … Users with verified Facebook profiles can now share branded content on Facebook, as Facebook announced it updated its Branded Content Policy to include verified profiles. Facebook previously announced changes to its Branded Content Policy in April 2016, which allowed verified Facebook pages to bring their sponsorships onto Facebook by posting…

    AllTwitterin Social Content Facebook- 11 readers -
  • What Journalists Can Learn From Marketers

    … After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those…

    The Content Strategist- 12 readers -
  • 3 Rules for Creating Branded Content About the Election

    … and publishing branded content, it’s critical that you know how to approach this monster of a topic in a smart and savvy way to benefit both your organization and your audience. Here are three rules that will help content marketers during the election season. 1. You should probably cover the election Branded content is not hard news. In most cases, it’s…

    The Content Strategistin Content- 12 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … completely. So what’s an advertiser to do? The answer: Own up to it and say, “Video ads need to get better.” To do this, advertisers must keep in mind these three distinct tiers in the ecosystem of video advertising: The top tier: Premium branded content produced by the content studios inside publishers, such as The New York Times, The Onion and AOL…

    AllTwitter- 21 readers -
  • Back to our sponsor? Why publishers struggle to renew native advertising

    … advertising division. But just as that reliance is forming, competition has intensified. Three years ago, there were about 15 companies helping brands produce sponsored content, according to MediaRadar CEO Todd Krizelman. Today, there are more than 600, and the number is growing. Changing tastes play a role, too. Brands want their content to reach…

    Digiday- 29 readers -
  • 7 of the Best Branded Instagram Videos May 2016

    … The last couple of months has seen much activity on Instagram, with the image and video-based platform launching a number of new features to its users. For instance, creators can now upload videos of up to 60 seconds, allowing publishers to entertain and engage viewers for that much longer. Instagram also finally debuted the much talked about…

    Carla Marshall/ ReelSEOin Social- 27 readers -
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