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… for sourcing interesting brand videos, but Quirky also uses content marketing to highlight its other partners, like a neon light artist and the glassblowing studio used to create one of its products. <br /> Quirky relies on video so much because Buchbauer calls it “one of the most engaging ways” to get the community immersed in innovation…
Ten years ago, if you told your newsroom colleagues that some of the industry’s most gifted editors would start abandoning their gigs at marquee media brands to join beverage companies, software providers, or a service that delivers pet treats to your home, you would’ve been laughed out of the room (and possibly prescribed some heavy-duty pharmaceuticals).
… Here’s what you missed while wondering whether it’s possible for anyone over the age of 25 to understand Snapchat… Data: Real-Time Super Bowl Marketing Is a Giant Waste of Money Real-time marketing and social media war rooms are the hot new accessory in brand land; all the cool kids have them, and they’ve got the Instagram pics and Twitterjacks…