Branded Entertainment

Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. These projects are often the result of a content partnership between brands, producers and broadcasters.
Posts about Branded Entertainment
  • A whirlygig tour of content marketing software

    …. On the other hand, Content BLVD offers a platform for businesses to integrate their brand marketing into various media partners’ content such as sponsored stories, product placement, and branded entertainment. When it comes to content publishing on either earned or owned properties, there are two tools that could help: Contently and Sprout Social…

    Scott Brinker/ Chief Marketing Technologistin EMail Content- 10 readers -
  • Introducing… Ryan Schwartz

    … Concept Creatives – a Montreal based copywriting and branded entertainment agency that challenges daring young businesses to be irreverently awesome When he’s not expressing his creativity on the page or the screen, you can find him on the yoga mat perfecting his downward dog, or fighting for survival while scaling up some ridiculously high mountain peak (Mount Washington is his personal fave). Always open for a chat (or mountain recommendations), you can connect with him here or here. …

    Firepole Marketing Blog- 15 readers -
  • Music-video streamer Vevo bets big on original shows

    …, the company tends to sell both simultaneously, so a client like Honda will buy pre-roll and also sponsor live concerts for the Honda Stage channel. “There’s not a branded entertainment deal that comes in that also doesn’t have regular media attached to it,” said McVehil. “And increasingly, to round out a big pre-roll spend, brands are looking…

    Eric Blattberg/ Digidayin Google- 20 readers -
  • How AOL has quietly become a digital video powerhouse

    … people, and they can really straddle the fence,” said Nate Hayden, AOL’s vp of originals and branded entertainment. “When you have huge success on your originals side, advertisers come to you and say, ‘We like your content, we want something similar.’ Whether that’s a special, like the [OnStar] unboxing, or a 12-episode series depends on what…

    Eric Blattberg/ Digidayin How To's YouTube- 15 readers -
  • What the iPhone 6 means for mobile video

    … screens,” said Nate Hayden, AOL’s vp of originals and branded entertainment. “The tendency is to want more snackable content on a smaller screen.” But not everyone is slimming down their content for mobile. As screen sizes grow, some Web publishers are actually considering lengthier videos to match. That’s the case over at video publisher Defy Media…

    Eric Blattberg/ Digiday- 8 readers -
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