Branded Entertainment

Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. These projects are often the result of a content partnership between brands, producers and broadcasters.
Posts about Branded Entertainment
  • What the iPhone 6 means for mobile video

    … screens,” said Nate Hayden, AOL’s vp of originals and branded entertainment. “The tendency is to want more snackable content on a smaller screen.” But not everyone is slimming down their content for mobile. As screen sizes grow, some Web publishers are actually considering lengthier videos to match. That’s the case over at video publisher Defy Media…

    Eric Blattberg/ Digiday- 20 readers -
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