Branded Entertainment

Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. These projects are often the result of a content partnership between brands, producers and broadcasters.
Posts about Branded Entertainment
  • A whirlygig tour of content marketing software

    …. On the other hand, Content BLVD offers a platform for businesses to integrate their brand marketing into various media partners’ content such as sponsored stories, product placement, and branded entertainment. When it comes to content publishing on either earned or owned properties, there are two tools that could help: Contently and Sprout Social…

    Scott Brinker/ Chief Marketing Technologistin EMail Content- 15 readers -
  • Introducing… Ryan Schwartz

    … the Firepole crew as the resident copywriter where he leverages the power of words to invite aspiring entrepreneurs to “follow their bliss” while creating a business that ignites their passion and connects them with their purpose. Not one to stand still, Ryan moonlights as a screenwriter with red-carpet ambitions, while continuing to operate High…

    Firepole Marketing Blog- 21 readers -
  • Music-video streamer Vevo bets big on original shows

    …, the company tends to sell both simultaneously, so a client like Honda will buy pre-roll and also sponsor live concerts for the Honda Stage channel. “There’s not a branded entertainment deal that comes in that also doesn’t have regular media attached to it,” said McVehil. “And increasingly, to round out a big pre-roll spend, brands are looking…

    Eric Blattberg/ Digidayin Google- 24 readers -
  • How AOL has quietly become a digital video powerhouse

    …, said Besteiro. AOL Video generates most of its revenue from pre-roll ads, but it also has a sizable branded content business. The same department responsible for its original videos also produces content for advertisers including Capital One, Delta and OnStar. “The people we had working on our slate [of original content] are storytellers, video…

    Eric Blattberg/ Digidayin How To's YouTube- 26 readers -
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