Branded Films

  • The Double-Edged Sword of Heritage Content

    …, Emirates, and Qatar Airways. According to Frieda’s, the 96-minute piece of branded content has generated some 12,000 views to date. “The film gives us a lot of credibility because it was done by an outside filmmaker and features people from the industry talking about our company,” Caplan said. “The story is so human.” The most important benefit…

    Tessa Wegert/ The Content Strategistin Content- 14 readers -