Branded Filters

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … about. So what exactly is shared media, and why is it so successful? Popularized by Snapchat’s branded filters, shared media ads are co-created by the brand advertiser and the consumer. Then the branded video is shared by that consumer to his or her friends and contacts via existing social media and messaging channels. Shared Media is far more…

    Inside Facebookin Mobile Facebook- 11 readers -
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