Branded Keywords

  • The evolution of search through a modern consumer journey

    … precede the brand click. In other words, retailers who do not run non-brand keywords throughout multiple stages of decision journeys are missing out on a majority of relevant searches and leaving gaps for their competitors. Additionally, consumers who are exposed to a brand ad on a category or competitor query were 30% more likely to do a branded…

    State of Digital- 23 readers -
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