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… precede the brand click. In other words, retailers who do not run non-brand keywords throughout multiple stages of decision journeys are missing out on a majority of relevant searches and leaving gaps for their competitors. Additionally, consumers who are exposed to a brand ad on a category or competitor query were 30% more likely to do a branded…
Learn why your keyword Quality Score is key to getting your ads in front of customers. Find out what a Quality Score is, how it's calculated, where ...