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… are similar to category searches in that they usually get searched on before a transaction Competitor brand searches: Include your competitors’ brands or products. This is an opportunity for your brand to appear through conquest advertising. For Nike, these terms could include Under Armour, Adidas, etc. As consumers get further along their decision…
Learn why your keyword Quality Score is key to getting your ads in front of customers. Find out what a Quality Score is, how it's calculated, where ...