Branded Terms

  • Can You Be Squeezing More Out Of Your Brand Campaign?

    … August 4, 2016 One of the first lessons you are taught as a PPC professional is to separate your brand and non-brand keyword campaigns. Not only will your ad be more relevant to searchers, but your cost-per-click (CPC) will most likely be lower because the keywords have high quality scores. Additionally, if users are searching for your brand…

    Matt Umbro/ PPC Hero- 6 readers -
  • Easy Ways To Measure The Value of Branded Campaigns

    … in your branded terms. Make sure when you define this you use at least the ‘Keyword Contains’ and ‘Medium exactly matches cpc’. Creation of Branded Traffic Channel Save the data and then search for “Branded Traffic” and you will get to see a nice chart of all the channels over the time period that included some interaction with your branded CPC…

    Sarah Stemen/ PPC Heroin Paid Search- 8 readers -
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