Branded Terms

  • Can You Be Squeezing More Out Of Your Brand Campaign?

    …. Everything sounds good so far, but let’s dig deeper. Suppose that a searcher types in “keurig light roast coffee.” We have our brand campaign where we are bidding on an iteration of this term, but not the exact query. We also have a non-brand campaign targeting coffee roast types (light, medium, and dark). Theoretically, if we don’t have “keurig…

    Matt Umbro/ PPC Hero- 8 readers -
  • Easy Ways To Measure The Value of Branded Campaigns

    … is normally, wouldn’t we have gotten those conversions regardless? Here is the data I used to answer that question, with AdWords Search Funnel metrics as well as Google Analytics Multi-Channel Reports. Using Search Funnels AdWords conversions are attributed using a last-click model of attribution. This means that the keyword that was last…

    Sarah Stemen/ PPC Heroin Paid Search- 9 readers -
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