Branded Terms

  • Can You Be Squeezing More Out Of Your Brand Campaign?

    … August 4, 2016 One of the first lessons you are taught as a PPC professional is to separate your brand and non-brand keyword campaigns. Not only will your ad be more relevant to searchers, but your cost-per-click (CPC) will most likely be lower because the keywords have high quality scores. Additionally, if users are searching for your brand…

    Matt Umbro/ PPC Hero- 8 readers -
  • Easy Ways To Measure The Value of Branded Campaigns

    … campaign. I will cover how you can measure the value and additional contribution of branded keywords using a case study from one of my ecommerce clients. I recently saw branded traffic come though in a search query report. The client name in this case was closely tied to one of the core product lines on the site. However, the client sells more products…

    Sarah Stemen/ PPC Heroin Paid Search- 9 readers -
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