Branded Terms

  • Can You Be Squeezing More Out Of Your Brand Campaign?

    …. Everything sounds good so far, but let’s dig deeper. Suppose that a searcher types in “keurig light roast coffee.” We have our brand campaign where we are bidding on an iteration of this term, but not the exact query. We also have a non-brand campaign targeting coffee roast types (light, medium, and dark). Theoretically, if we don’t have “keurig…

    Matt Umbro/ PPC Hero- 7 readers -
  • Easy Ways To Measure The Value of Branded Campaigns

    … It’s a common occurrence for clients to question the value of brand campaigns. From their perspective they often see a brand campaign as being spend that cannibalizes conversions from the organic listings. We have covered many times on PPC Hero why brand campaigns are important, so I won’t get into selling the importance of the branded…

    Sarah Stemen/ PPC Heroin Paid Search- 9 readers -