Branded Terms

  • Can You Be Squeezing More Out Of Your Brand Campaign?

    …. Everything sounds good so far, but let’s dig deeper. Suppose that a searcher types in “keurig light roast coffee.” We have our brand campaign where we are bidding on an iteration of this term, but not the exact query. We also have a non-brand campaign targeting coffee roast types (light, medium, and dark). Theoretically, if we don’t have “keurig…

    Matt Umbro/ PPC Hero- 6 readers -
  • Easy Ways To Measure The Value of Branded Campaigns

    … campaign. I will cover how you can measure the value and additional contribution of branded keywords using a case study from one of my ecommerce clients. I recently saw branded traffic come though in a search query report. The client name in this case was closely tied to one of the core product lines on the site. However, the client sells more products…

    Sarah Stemen/ PPC Heroin Paid Search- 8 readers -
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