Branded Terms

  • Why Brand Ad Campaigns Are Important

    … October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand…

    PPC Heroin Paid Search SEO- 14 readers -
  • Can You Be Squeezing More Out Of Your Brand Campaign?

    …. Everything sounds good so far, but let’s dig deeper. Suppose that a searcher types in “keurig light roast coffee.” We have our brand campaign where we are bidding on an iteration of this term, but not the exact query. We also have a non-brand campaign targeting coffee roast types (light, medium, and dark). Theoretically, if we don’t have “keurig…

    Matt Umbro/ PPC Hero- 8 readers -
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