Branded Traffic

  • Can You Be Squeezing More Out Of Your Brand Campaign?

    … for this theme so it makes sense to create another ad group and then add “regular” as a negative keyword in the general ad group. Concluding Thoughts There is more than meets the eye with brand campaigns.The inclination is that because brand traffic is generally inexpensive and produces highly positive results, it works fine as is. However, just like you would with non-brand campaigns, always be looking to further segment your keywords. You always want to give searchers the most relevant experience. Related Posts …

    Matt Umbro/ PPC Hero- 6 readers -
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