• Openings and New Hires at Lyft, DAC Group and Placed

    …, Verizon and Vitrus Marketing. *** Looking for a new job? Here are some openings! Foursquare has a number of business development roles open, including senior business development executive in Asia, and an SF-based business development associate. Placed is on the hunt for a director of marketing and a partner development director for the East Coast…

    Geoff Michener/ Street Fight- 18 readers -
  • Brandify Launches Mobile-First Incubation Lab

    … Brandify Launches Mobile-First Incubation Lab December 15, 2016 by Stephanie Miles Leave a Comment Filed Under: News Multi-location digital marketing platform Brandify announced this morning that it’s debuting Brandify Labs, a mobile-first incubator focused on innovation. “The local marketing ecosystem is consolidating,” says Brandify CEO…

    Stephanie Miles/ Street Fight- 22 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … This sponsored post was written by Street Fight on behalf of Brandify. The 2016 holiday season could be a huge opportunity for retailers—if they can harness a wealth of data about consumers, and apply it in real time. Every year, a flurry of activity and energy propels consumers into the marketplace as they begin preparing for gift-giving…

    Street Fightin Paid Search- 18 readers -
  • #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards

    … #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards October 26, 2016 by Jacob Donnelly Leave a Comment Filed Under: #SFSNYC Street Fight announced the winners of the 2016 Local Visionary Awards yesterday in a ceremony at the company’s flagship NYC conference. The 13-category competition honors the very best campaigns…

    Street Fight- 34 readers -
  • Local Listings Get a Real-Time Update from Brandify

    … Brandify has released an updated location-based digital marketing solution that combines the power of tech with the authority of the human brain. The enhanced listings and syndication platform, Brandify 360, which debuts today, offers instant geocoded data distribution to ensure consistency of location placement — with location name, address…

    Street Fightin Paid Search- 11 readers -
  • 6 Ways Brands Can Automate Updates on Local Facebook Pages

    … to a recent study by MomentFeed, local pages deliver a 69% net increase in engaged users for national brands. Although organic reach for brand pages has fallen 47%, it’s up 270% for local pages. Customers are much more responsive to localized content, and they’re more likely to go the final mile when they see posts about local events or ads created…

    Stephanie Miles/ Street Fightin Facebook- 13 readers -
  • 7 Platforms National Brands Can Use to Run Local Campaigns

    … National brands are inherently local, but they risk alienating consumers when they don’t use tailored messaging in the individual markets where franchises and distribution partners are located. The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier…

    Stephanie Miles/ Street Fight- 16 readers -
  • How the Google My Business API Changes the Local Ecosystem

    Google My Business, the portal for small businesses and brands to manage business listing information across various Google properties such as Maps, organic search, the Knowledge Graph, and AdWords, has been available in some form or another, under different names and guises, for several years now.

    Damian Rollison/ Street Fight- 22 readers -
  • Facebook Continues to Experiment in Local — But Its Focus Is Long-Term

    Facebook, the putative sleeping giant of local search, has made a few attention-grabbing forays into the local arena over the last four years or so, including the launches of Graph Search and Nearby Places. I’ve been writing myself about the local potential of Facebook since 2012. Each time Facebook makes a new announcement, we prognosticators opine that the social network is ...

    Damian Rollison/ Street Fight- 20 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    …. Merchants need to be ready to respond to consumers in real time and prepared to update their holiday marketing on the fly. Street Fight Insights’ upcoming November 18 webinar, in conjunction with Brandify, can help local business owners and their marketing and technology partners get ready for the tide of online and foot traffic. Courtesy…

    Street Fight- 19 readers -
  • The Price of Free Listings

    … like Brandify (formerly Where2GetIt), RioSEO, SIM Partners, Connectivity, MomentFeed, Placeable, Local Market Launch, Local Site Submit, SweetIQ, and UBL, which had previously been selling data aggregator updates. Many of these companies started out by providing related services such as store locator software, but quickly adapted their offerings…

    Andrew Shotland/ Street Fightin Google- 21 readers -
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