Branding

    • Top 7 Ways to Build Brand Loyalty

      Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way down the funnel before they talk to anyone at your business, you can’t rely on traditional methods to generate loyalty. At the same time, fewer and fewer clients remain loy ...

      The Daily Egg- 18 readers -
    • 5 Common Brand Advocacy Challenges and How to Solve Them

      Brand advocacy is an effect means of spreading even the minutest aspects of a business. People who admire and respect a particular brand will try and introduce new customers to it. Brand advocates are basically individuals who promote a brand’s product. While a company can promote its own product, having another person wax eloquent about its benefits comes across as more authentic.

      Sawaram Suthar/ The Next Scoopin How To's- 22 readers -
  • SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20

    Small business (SMB) networking site Alignable has released its latest quarterly SMB Trust Index. The rankings come from net promoter scores (NPS) from 23,000 small businesses. There are 86 brands in the index. The company does not screen for verified customers as a prerequisite for rating the companies on the list. Each individual category has leaders and laggards.

    Greg Sterling/ Marketing Land- 9 readers -
  • Port Everglades’ Powerhouse Campaign wins Gold

    …Starmark launched the “Florida’s Powerhouse Port” campaign 6 years ago. Today, the campaign continues to communicate and differentiate Port Everglades‘ strategy in powerful ways. It features ever-changing water graphics that illustrate attributes of Port Everglades. For example, an alligator illustration made from moving and splashing water…

    Starmark- 10 readers -
  • 4 tips to maximize content marketing performance

    … brands’ web presence in new markets. Having worked client side across paid, earned and owned media and held senior SEO agency side roles, David brings thought leadership from multiple viewpoints and a leading performance-driven approach. David was named the 12th most influential search marketer in The Drum’s Search Top 50 in 2014. In addition, David speaks at conferences such as SES and Search Leeds. …

    Marketing Landin SEO Content- 14 readers -
  • #156: Expert Secrets & Online Strategies with Russell Brunson

    … In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling author with a new book out called Expert Secrets & Online Strategies…

    Amy Porterfieldin Social EMail Content- 12 readers -
  • How to manage a PR crisis: the 12 golden rules

    … You may have seen the incredible footage recently of the American physician who was forcibly removed from a United Airlines flight. He’d done nothing wrong apart from not complying with a request to vacate his seat so United staff could fly instead. The incident via ABC News can be seen here. It wasn’t a great look. In fact, in terms of brand…

    Lush Digitalin Social How To's- 14 readers -
  • Leveraging TV to Lift Brands

    … branding content, where the messaging discusses the merits/benefits/exclusivity/integrity of the brand as well as product benefits. Especially for marketers selling a broad range of products, they should not focus solely on one line without also discussing the core brand proposition. Introducing TV The challenge is the metric is tied to the audience’s…

    Marketing Technology Blog- 21 readers -
  • How do we infuse haute couture in a website fashion blog?

    …The Forbes Company represents an unparalleled collection of luxury shopping malls for residents and tourists in Orlando, Palm Beach and Naples, Florida. With hundreds of iconic brands and world-class eateries at each location, the malls are destinations unto themselves and they take great pride in reinforcing every fashion-conscious shopper’s…

    Starmarkin How To's- 14 readers -
  • Content monetization, brocial media, and the role of love in business

    … you in to facilitate a workshop for our company. We’re starting to develop a new content marketing strategy and I want you to guide this for us.” Now this is the interesting part. I had never met this man or even corresponded with him before. But he had read my blog for years. And that led him to my book The Content Code, and ultimately this phone…

    {grow}in Content- 21 readers -
  • What is demand generation marketing?

    … then identify which tactics — white papers, webinars and so forth — you’ll employ to get the conversions you need. How marketing automation helps Marketing automation, like Act-On, is ready to help your demand generation scale. “How marketing automation helps is that you start looking at this less as generating leads and more as ‘how can I have an ongoing…

    Marketing Land- 26 readers -
  • I Took A Year Off From Conferences, Here’s What Happened

    … getting a rest and visiting my Mom. (Mom wasn’t too happy about this!) Prior to this period, I spoke at virtually every major marketing conference in North America and spoke overseas as well. In fact, one of my favorite conferences is happening right now – Social Media Marketing World. I absolutely love speaking at conferences – it energizes me…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
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