Branding

  • Does every brand need to take a political stand?

    …. With the current climate, it’s hard to figure out what the course of action should be. Consumers want brands to be more personal. They want brands to stand for something … but what? Can companies like Coke and McDonalds that depend on selling billions and billions of things take a side? The implications for branding and business strategy…

    {grow}- 10 readers -
  • All the right marketing technology for advanced TV media buying

    …Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a... Please visit Marketing Land for the full…

    Marketing Land- 7 readers -
  • 2018 RSW/US Marketer-Agency New Year Outlook

    … If you ask a dozen marketing agency owners what they do, whether or not they’re growing, and how they profit from services they offer… I’m fairly certain you’ll get a dozen different answers from each. I have little doubt we all love what we do for our customers, but we all find a path we’re good at and head that direction. The 2018 RSW/US…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Bold Brand 2.0 – Book Interview

    … Heidi Cohen Interviews Josh Miles about his new book: Bold Brand 2.0, a framework approach to help professional services firms build a compelling brand. The post Bold Brand 2.0 – Book Interview appeared first on Heidi Cohen…

    Heidi Cohen/ Heidi Cohen- 7 readers -
  • Mobile parity: are your desktop and mobile site equal?

    … matters. Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info Consistent branding on all devices Looking at the design of your website, you need to make sure if it sends the same “message” on every device. We’ve seen fantastic desktop sites that have a mobile version that has been very…

    Michiel Heijmans/ Yoast- 8 readers -
  • Linking The Past: Why Nostalgia Marketing Works

    … campaigns would help boost your site’s traffic and generate more leads and sales. Nostalgia Marketing campaigns on social media generate some of the most buzz in the internet, with some posts becoming viral. One of the most popular hashtags on social media sites like Facebook and Twitter is #ThrowbackThursday, in which users post pictures…

    SEO Hacker Blog- 10 readers -
  • Google Primer: Learn New Business and Digital Marketing Skills

    … for you – Google Primer. About Primer The Primer app delivers fast, bite-sized, jargon-free lessons on business and marketing topics. It’s designed for time-crunched business owners and ambitious professionals who want to gain new skills and stay competitive in today’s ever-changing digital world. Primer’s lessons are curated and created by a small…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 5 Steps to Building a Strong Brand

    … Your brand is much more than a creative logo and catchy slogan. It’s the very essence of who you are, what you stand for, and what customers can expect when you engage. Your logo and slogan play a role, sure, as do the images you use, the messages you deliver, the way your employees interact with your customers, and every single thing you do…

    Inbound Marketing Blog- 8 readers -
  • The 7 biggest trends driving customer loyalty

    …According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every... Please visit Marketing Land for the full…

    Marketing Land- 22 readers -
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