• 10 Profound digital marketing trends to you need to know about now

      By Mark Schaefer This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!) But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new year will hold for us.

      {grow}- 21 readers -
    • Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

      By Mark Schaefer There are a few terms in our industry that I loathe, and near the top of the list is “personal branding.” But just because the phrase has become a cornerstone of guru speak doesn’t mean the concept of a personal brand is irrelevant. Ironically I used the term in the title of my newest book because I could not think of a replacement that people would easily un ...

      {grow}- 20 readers -
  • Rocking the Fort Lauderdale Art Scene at the Riptide Music Festival

    …As an extension of the Greater Fort Lauderdale CVB’s ground-breaking “Greater Together” campaign, Starmark created a live art activation at the Riptide Music Festival on Fort Lauderdale beach. The thumbprint work of art was directly linked to the initial campaign, symbolizing the many colors of diversity that make up Greater Fort Lauderdale’s DNA…

    Starmark- 9 readers -
  • 8 Easy Steps to Build a Personal Brand that Stands Out

    … Personal branding is all about how people will remember you or what people associate you with. To make it simple, this is your own mark in this world and this mark is the quantification of all your knowledge, skills and attitude. What you know, what you are capable of doing and how you do things are all equally imperative in establishing…

    The Next Scoop- 17 readers -
  • 4 Ways to establish a digital presence without relying on Google

    …) skeptic about relying on only one social media platform due to the experiments conducted by Facebook, you have another way of dodging Google. Embrace the good old ways of personal branding and mix them up with the brand new digital ones, something Mark Schaefer explores in his book KNOWN. Why do this? Because people probably won’t remember you just…

    {grow}- 11 readers -
  • Agency secrets for a great Twitter strategy

    …Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice,... Please visit Marketing Land for the full article. …

    Marketing Landin Social- 10 readers -
  • How Social Media Marketing can Enhance your SME’s Online Profile

    … As an SME, it is often hard trying to compete with larger companies who have been active for longer and have a bigger reputation and brand presence. However, canny SMEs have realised the huge potential offered in social media marketing, and how it can be used to give them an edge over the competition – especially when you compare the relatively…

    ppc.orgin Social Paid Search How To's- 14 readers -
  • How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

    Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.

    Pam Marketing Nut- 24 readers -
  • BNR 167: Marketing’s unicorn: Why we’re all looking for a generalist-specialist

    … What is a marketing unicorn? Astrid Fackelmann is the director of stakeholders at acQuire Technology Solutions and today she joins Nic and Sarah on Brand Newsroom to discuss marketing unicorns. She also provides her valuable insight into branding and brand strategy. Brand Newsroom is the podcast for anyone who has a say in how companies…

    Lush Digital- 18 readers -
  • Three ways to use a domain name for business today

    …Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do?... Please visit Marketing Land for the full article…

    Marketing Land- 9 readers -
  • Marketing 101: What is big rock content?

    …I had three hours to kill before my next flight to Dallas departed. While sitting in an airport café warming my hands around a mocha, I overheard snippets of an intense conversation in the booth behind me. “It’s all about your big rocks. They are the most important. What are your big rocks…

    MarketingSherpa Blogin Content- 19 readers -
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