Branding

  • Why You Need to Utilize Brand-Driven Storytelling

    … develop trust and create connections with your customers, they have also become an excellent way to tap into the customers’ emotions. People ultimately make buying decisions based on those very emotions. So it has become integral for brands to use emotional branding through storytelling to avoid being forced to compete solely based on features and price…

    Growmapin Social Content- 21 readers -
  • Charting the new course for a southern-Florida university website

    …Florida Atlantic University (FAU) is based in Boca Raton, serving 30,000+ students through its 10 colleges and multiple campuses in southeast Florida. The school’s current website was fragmented, lacked responsiveness needed for today’s mobile-centric society, and didn’t fit the needs of its core audience: digital native millennials. Students and faculty alike struggled to find essential... View Article…

    Starmark- 13 readers -
  • Why Brands Spend Pour Millions On Marketing

    …Why do Marketers Spend Millions of Dollars on Marketing? Whether it’s a brand fight between Coca-Cola and Pepsi or McDonald and KFC, brands spend millions of dollars on marketing to win the battle. Though there is no winning in the brand game, the fight is all about marketing your brand in a right manner. By means of strategic marketing, brands…

    The Next Scoop- 13 readers -
  • Celebrating Greater Fort Lauderdale’s top restaurants

    …Starmark partnered with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) to promote Crave GFL Restaurant Month — a celebration of Greater Fort Lauderdale’s top restaurants, chefs and cuisine throughout the month of September. The team created a relatable campaign that acknowledges one of the most frustrating parts of dining out…

    Starmark- 11 readers -
  • How to Use Customer Feedback Loops to Reduce Churn

    … Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have a clear picture of what…

    KISSmetrics Marketing Blogin How To's- 12 readers -
  • Branding Your Storefront? Consider These 7 Things

    … When you decided your local business needed a storefront, you had a lot of things to consider. (If you don’t have a storefront, here’s more about branding your digital presence.) You probably chose an area close to home, in a good neighborhood, but that was reasonably priced as well. You looked at the square footage [...] Read More... The post Branding Your Storefront? Consider These 7 Things appeared first on Dex Media. …

    Dex Media- 18 readers -
  • Make sure your style guide is on-trend

    …In the rush to experiment with new media, technologies and platforms, businesses often neglect to think about how all of this affects the pillars of style that guide their core brands. Is your style guide keeping up with the latest trends? In the great social media rush of the mid-aughts, newly-minted social-media community managers were... View…

    Starmark- 12 readers -
  • Finding your place on the web, when it seems so crowded out here

    … By Mark Schaefer One of the things I have written a lot about is the concept of the “saturated niche.” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from…

    {grow}in Social- 11 readers -
  • Why great customer service doesn’t matter like it used to

    … By Mark Schaefer I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment. At the end of all this work, their stated…

    {grow}- 13 readers -
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