Branding Statement

  • Branding – It’s More Than Just Your USP

    … When you mention the word “branding,” most people automatically think of USP (unique selling proposition). The overall — and incorrect — perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every bit of advertising that goes up online or out the […] The post Branding – It’s More Than Just Your USP appeared first on Marketing Words Blog. …

    Karon Thackston/ Marketing Words Blog- 6 readers -
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