Branding Strategies

  • Social Brands, Get Over it! You Will Never Be Perfect

    … and quit expecting their teams to be perfect or to develop and launch a perfect social media program. In this episode of the Social Zoom Factor podcast I discuss why you must humanize your brand in a way that enables relationships to be built with the people within your business. I also share case studies of two brands (Brighthouse and HostGator…

    Pam Marketing Nutin Social Content- 19 readers -
  • Can Brands be Human? 15 Characteristics of Human Brands

    … in a personal way. The brand has done something within you heart that makes you feel good. Do you feel empowered, inspired, capable of doing more, being more than you would be without the brand and its offerings? The feelings you are feeling likely didn’t happen by accident. Smart marketers have been executing emotional and human brand strategies and tactics…

    Pam Moore/ Pam Marketing Nutin Social Content- 9 readers -
  • Brand Humanization in a Nutshell

    … Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about? Or is it more? Is it something that brands should take the time to understand? The short answer is no, it’s not just a fancy word used by lazy marketers. In this 5 minute Social Zoom Factor “Take 5″ episode I put brand…

    Pam Marketing Nutin Content How To's- 25 readers -
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