Branding Strategy

  • How Not To Handle Brand Crisis On Twitter

    … it squarely on themselves, bad mistake. They let a small mistake grow into a huge issue that has now cost who knows how many customers and potential customer. Social Media is like Love, when it is good, it is GOOD, but when it is bad, it is BAD! Having a brand crisis plan in place is just as important as having a plan on how to use Twitter to grow your brand. Tags: brand crisis, brand disaster, brand strategy, Branding, branding strategy, small business, Twitter, twitter crisis …

    John Paul Aguiar/ Money Dummy Blogin Social Twitter How To's- 8 readers -
  • Email Marketing is Not Dead! Or is it?

    … Email marketing…. is it dead? Is it alive? It’s dead. No, it’s alive. Are you sure it’s alive? I think it’s dead. NO, it’s alive. This is the topic discussed on the next episode of our Social Zoom Factor podcast episode today. We have all heard the naysyaers who haven’t figured out how to use or integrate email marketing to drive real business…

    Pam Marketing Nutin EMail Content- 32 readers -
  • Creating Memorable Brand Experiences: Make them Sweet & Simple

    … opportunity focused on short term “knock it off your list” tactics vs slowing down to speed up and taking time to plan, set goals and align marketing and social media efforts where it can really have an impact on the business. Memorable brand experiences don’t have to be complicated. The truth is that brand experiences don’t have to be as complicated…

    Pam Marketing Nutin Social- 37 readers -
  • Content Marketing Beyond Blog Posts And Whitepapers: Get Creative!

    … ways. Visual content is now pervading all elements of a marketing effort, from pitch materials to presentations to internal reporting on campaign effectiveness. Exploring Additional Storytelling Formats By thinking holistically about new ways to present messages and tell stories, marketers can achieve more consistent and effective messaging…

    Tal Siach/ Marketing Landin Content- 28 readers -
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