Branding Strategy

  • How Not To Handle Brand Crisis On Twitter

    … it squarely on themselves, bad mistake. They let a small mistake grow into a huge issue that has now cost who knows how many customers and potential customer. Social Media is like Love, when it is good, it is GOOD, but when it is bad, it is BAD! Having a brand crisis plan in place is just as important as having a plan on how to use Twitter to grow your brand. Tags: brand crisis, brand disaster, brand strategy, Branding, branding strategy, small business, Twitter, twitter crisis …

    John Paul Aguiar/ Money Dummy Blogin Social Twitter How To's- 8 readers -
  • Email Marketing is Not Dead! Or is it?

    … email list to over 30,000 in the past 1.5 years via simple email marketing integration. The average conversion rates of our landing pages are well above 55%, some going as high as 71%+! We have consistently nurtured relationships with our subscribers and the ROI is out the roof. In this episode of Social Zoom Factor podcast I share the importance…

    Pam Marketing Nutin EMail Content- 35 readers -
  • Creating Memorable Brand Experiences: Make them Sweet & Simple

    …. They engage with me on Twitter and Instagram. They comment and share their opinions on the other places I visit and photos I share. They share my blog articles they believe are relevant to their audience. Our relationship is human. It is built on trust, value and friendship. I remember the staff at the Boulderado hotel in Boulder, Colorado…

    Pam Marketing Nutin Social- 37 readers -
  • Content Marketing Beyond Blog Posts And Whitepapers: Get Creative!

    … with how they create, distribute and track their content's success. That's leading to more long-form videos as well as more interesting trends, which we'll explore further here — micro-content and interactive apps. As marketers, we don't have a lot of time to grab a user's attention. In fact, a recent study from University of Hamburg and the University…

    Tal Siach/ Marketing Landin Content- 33 readers -
  • 4 Ways Visual Design Can Improve Your Social Media Marketing

    … for social media success. Why Visual Branding Is Important There’s a secret that successful companies know about social media: A strong visual brand helps you connect with your community and effectively convey your brand’s personality. In short, it makes you memorable. Like Twizzlers. Twizzlers social profile elements match their product branding…

    Zach Kitschke/ Social Media Examinerin Social- 30 readers -
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