Branding Strategy

  • How Not To Handle Brand Crisis On Twitter

    … it squarely on themselves, bad mistake. They let a small mistake grow into a huge issue that has now cost who knows how many customers and potential customer. Social Media is like Love, when it is good, it is GOOD, but when it is bad, it is BAD! Having a brand crisis plan in place is just as important as having a plan on how to use Twitter to grow your brand. Tags: brand crisis, brand disaster, brand strategy, Branding, branding strategy, small business, Twitter, twitter crisis …

    John Paul Aguiar/ Money Dummy Blogin Social Twitter How To's- 6 readers -
  • Email Marketing is Not Dead! Or is it?

    … of email marketing and how we have achieved such success leveraging email marketing and why you can too! Episode Highlights: How to develop a strategy inclusive of goals and objectives. The importance of knowing your audience and personalizing their experience. Why you must design for the mobile user. Why you must choose tools and tech…

    Pam Marketing Nutin EMail Content- 23 readers -
  • Creating Memorable Brand Experiences: Make them Sweet & Simple

    … What is one of the most memorable experiences you have had with a brand? What was memorable about it? Why was it so memorable? How did it make you feel? What did the experience do for you? How long did the experience last? Was it short or long? Was it a simple or intricate, in depth experience? Did it have lasting impact on you…

    Pam Marketing Nutin Social- 33 readers -
  • Content Marketing Beyond Blog Posts And Whitepapers: Get Creative!

    … ways. Visual content is now pervading all elements of a marketing effort, from pitch materials to presentations to internal reporting on campaign effectiveness. Exploring Additional Storytelling Formats By thinking holistically about new ways to present messages and tell stories, marketers can achieve more consistent and effective messaging…

    Tal Siach/ Marketing Landin Content- 23 readers -
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