Branding - Page 2

  • Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

    … By Mark Schaefer There are a few terms in our industry that I loathe, and near the top of the list is “personal branding.” But just because the phrase has become a cornerstone of guru speak doesn’t mean the concept of a personal brand is irrelevant. Ironically I used the term in the title of my newest book because I could not think…

    {grow}- 21 readers -
  • BNR 167: Marketing’s unicorn: Why we’re all looking for a generalist-specialist

    … What is a marketing unicorn? Astrid Fackelmann is the director of stakeholders at acQuire Technology Solutions and today she joins Nic and Sarah on Brand Newsroom to discuss marketing unicorns. She also provides her valuable insight into branding and brand strategy. Brand Newsroom is the podcast for anyone who has a say in how companies…

    Lush Digital- 20 readers -
  • Three ways to use a domain name for business today

    …Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do?... Please visit Marketing Land for the full article…

    Marketing Land- 9 readers -
  • Marketing 101: What is big rock content?

    …I had three hours to kill before my next flight to Dallas departed. While sitting in an airport café warming my hands around a mocha, I overheard snippets of an intense conversation in the booth behind me. “It’s all about your big rocks. They are the most important. What are your big rocks…

    MarketingSherpa Blogin Content- 19 readers -
  • Position and brand South Florida as the world’s marine research leader

    …To position South Florida as the global hub for marine research that advances medicine, food, energy and climate science during the Fort Lauderdale International Boat Show, the Marine Research Hub needed a compelling brand proposition and visual identity. And it needed them fast. The Starmark team developed a set of core values, personality…

    Starmark- 9 readers -
  • Branding at a Glance

    …With distracted consumers encountering visual noise from every angle, making sure your brand passes the glance test is more important than ever. The ascendency of social media got brands thinking small, and now many companies are paring down design flourishes in favor of logos based on great color and typography. After all, if a consumer... View…

    Starmark- 8 readers -
  • Rothy’s uses Twitter Ads to drive brand awareness

    …Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with... Please visit Marketing Land for the full…

    Marketing Landin Social- 13 readers -
  • 4 Questions for Defining a Winning Value Proposition

    … Think about the factors that you chose to include on your resume. Anyone that is serious about landing a new job understands the importance of putting together a resume that accurately reflects his or her professional potential. While you want to include your education, your relevant experience, and your most noteworthy skills and abilities…

    Carly Stec/ The IMPACT Blog- 16 readers -
  • How to create *emotionally relevant* marketing experiences for your shoppers

    … Marketers have more data than ever before. But even with all of this data, we still aren’t seeing a complete...Read blog postabout:How to create *emotionally relevant* marketing experiences for your shoppers The post How to create *emotionally relevant* marketing experiences for your shoppers appeared first on WiderFunnel Conversion Optimization…

    WiderFunnelin How To's- 6 readers -
  • The future of marketing is about embracing chaos, scaling love

    … By Mark Schaefer Each year, it seems my content adopts a certain theme based on emerging disruptions in the marketplace. I think a theme is coming into view for the next year and beyond: Love, Chaos, and The Hyper-Empowered Customer. I’ve worked in marketing for more than 30 years and we are on the cusp of the most exciting changes I’ve…

    {grow}- 19 readers -
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