Branding - Page 3

  • Why Brand Ad Campaigns Are Important

    … October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name…

    PPC Heroin Paid Search SEO- 15 readers -
  • SPI 287: Should I Create a Personal Brand? Pros and Cons

    … Welcome to week two of Branding Month here on SPI! This week we’re talking about personal branding. One of the most common questions I get asked is, “Should I create a personal brand?” Today we’ll be exploring the pros and cons in depth. What is a personal brand? Should you have one? In a sense, I think that everyone should have a personal brand…

    Pat Flynn/ The Smart Passive Income Blog- 15 readers -
  • SEO for non-profits

    …. This shouldn’t be that hard if you focus on decent writing and make sure your site structure is in order. Read more: ‘Low budget branding’ » Get the Local Premium bundle and fully optimize your local site! » $129 - Buy now » Info Local SEO Lots of non-profit organizations focus on a specific location or have multiple locations. You want people…

    Marieke Van De Rakt/ Yoastin SEO- 17 readers -
  • How to Hack Retention Rate and Get Customers to Stick Around

    … Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts It is especially painful for SaaS businesses because of their lengthy…

    KISSmetrics Marketing Blog- 15 readers -
  • 4 domain name registration myths debunked

    …The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate some of the most frequently... Please visit Marketing Land for the full article…

    Marketing Land- 9 readers -
  • Brand Your Small Business Like The Big Guys

    … What would you say defines your brand? From our perspective, it’s the way you look, how you sound, and everything you do to represent your business in your local community. Your brand is expressed in your marketing materials, your digital presence, and how you interact with each and every prospect and customer. For the biggest, [...] Read More…

    Dex Media- 13 readers -
  • How to Do Customer Engagement If You’re In a Unique Niche

    … I once worked with a business who specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your target market, then you’ve…

    KISSmetrics Marketing Blogin How To's- 14 readers -
  • Which is more important: The content, or the person?

    … By Mark Schaefer I lectured before a university class the other day and a student asked a great question: “When creating a personal brand, which is more important, the content, or the person creating the content?” Curiously, the answer to this may depend on where you are on your personal branding journey. Let’s dive into this today. The human…

    {grow}- 24 readers -
  • 5 ways brand values set you up for success

    …Having a strong and consistent brand identity is essential to stand out in today’s marketplace. The strongest brands are based on delivering upon the organization’s mission and remain true at every point of contact. But how do you create strong values for your brand to ensure success for your company? Employees are your most effective... View…

    Starmark- 15 readers -
  • Building Digital Trust

    … or destination, TripAdvisor has some great extras you can plug into your site which has the added bonus of the TripAdvisor branding for double the trust factor. Schema – On individual product pages, if you’ve collected multiple reviews then you can include additional code which will help rich snippets appear in the search results. For example: The Schema…

    State of Digital- 14 readers -
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