Branding - Page 3

  • What is your strategy in an era of brand resistance?

    … am trying to figure out. What IS the role of a “brand” today? The transparency provided by search puts more emphasis on reviews, price, convenience, and free delivery than loyalty to a brand name. Another recent article revealed that there is a cottage industry of people who carefully remove logos from new clothing. People think branding gets…

    {grow}- 15 readers -
  • Why You Need to Utilize Brand-Driven Storytelling

    … to convey these ideas.” So What Exactly Is a Brand Story? Digital marketing agency Custom Fit Online defines “brand story” as the complete narrative that surrounds a business. Your brand story shows not only how you do business but also why you do it in the first place. It shows how you’re uniquely qualified to help solve your customers’ problems. It’s…

    Growmapin Social Content- 25 readers -
  • Charting the new course for a southern-Florida university website

    …Florida Atlantic University (FAU) is based in Boca Raton, serving 30,000+ students through its 10 colleges and multiple campuses in southeast Florida. The school’s current website was fragmented, lacked responsiveness needed for today’s mobile-centric society, and didn’t fit the needs of its core audience: digital native millennials. Students…

    Starmark- 14 readers -
  • Why Brands Spend Pour Millions On Marketing

    …Why do Marketers Spend Millions of Dollars on Marketing? Whether it’s a brand fight between Coca-Cola and Pepsi or McDonald and KFC, brands spend millions of dollars on marketing to win the battle. Though there is no winning in the brand game, the fight is all about marketing your brand in a right manner. By means of strategic marketing, brands…

    The Next Scoop- 18 readers -
  • Celebrating Greater Fort Lauderdale’s top restaurants

    …Starmark partnered with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) to promote Crave GFL Restaurant Month — a celebration of Greater Fort Lauderdale’s top restaurants, chefs and cuisine throughout the month of September. The team created a relatable campaign that acknowledges one of the most frustrating parts of dining out, agreeing on a... View Article…

    Starmark- 12 readers -
  • How to Use Customer Feedback Loops to Reduce Churn

    … Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have a clear picture of what…

    KISSmetrics Marketing Blogin How To's- 12 readers -
  • How Important is Your Online Image as a Business Owner?

    … As a business owner, there are many things you need to think about for your online image. Customer satisfaction is indeed one of the most important factors to consider! Like it or not, what people say about your company online matters. It may influence future relantionships and business deals, not to mention your brand. Here a few factors you…

    Erik Emanuelli/ NoPassiveIncome.comin How To's- 14 readers -
  • Branding Your Storefront? Consider These 7 Things

    … When you decided your local business needed a storefront, you had a lot of things to consider. (If you don’t have a storefront, here’s more about branding your digital presence.) You probably chose an area close to home, in a good neighborhood, but that was reasonably priced as well. You looked at the square footage [...] Read More... The post Branding Your Storefront? Consider These 7 Things appeared first on Dex Media. …

    Dex Media- 22 readers -
  • Make sure your style guide is on-trend

    …In the rush to experiment with new media, technologies and platforms, businesses often neglect to think about how all of this affects the pillars of style that guide their core brands. Is your style guide keeping up with the latest trends? In the great social media rush of the mid-aughts, newly-minted social-media community managers were... View…

    Starmark- 12 readers -
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