Branding - Page 4

  • Finding your place on the web, when it seems so crowded out here

    … be an extremely effective way of standing out, even if there is a lot of content. In the digital marketing arena, this has been an effective strategy for Scott Monty whose pithy “Full Monty” newsletter has become the standard source of news and insight every week. 7. Content frequency Dumas My friend John Lee Dumas was able to stand out in the very…

    {grow}in Social- 15 readers -
  • Why great customer service doesn’t matter like it used to

    … By Mark Schaefer I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment. At the end of all this work, their stated…

    {grow}- 16 readers -
  • Favicons and your online brand

    … other optimization, like proper site structure or great copy, should always have priority. Does that mean you don’t need that favicon? Hey, didn’t you read that part about browser tabs? You do need it, even if it’s just to stand out. WordPress just made your day: favicons in the Customizer If you use WordPress, you might already know that there’s…

    Michiel Heijmans/ Yoast- 18 readers -
  • Why Are Micro-Influencers Powerful Resources To Boost Your Brand

    …Overview of the micro-influencers More and more marketers are getting attracted to the marketing especially influencer marketing. In fact, the study reveals that around 84% of the marketers are planning to launch at least one influencer marketing campaign within 12 months. This is because of the massive return of investment from the influencer…

    The Next Scoopin Paid Search EMail- 27 readers -
  • Ultimate guide to small business SEO

    … SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. In this ultimate guide for local and small business SEO, we’ll tell you about finding your niche, optimizing pages and social media efforts. Way back in 2014 we…

    Michiel Heijmans/ Yoastin SEO- 30 readers -
  • Marketing Career: How to grow your personal brand in three steps

    … It can be difficult to think about yourself as an entity, or as something to market. When making the decision to build your personal brand, it’s important to focus on a few defined key points. Your personal brand is a clear expression of your own value proposition, and you should be able to articulate it as clearly as you would for your own…

    MarketingSherpa Blogin How To's- 26 readers -
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