Brandnew Io

  • The Impact of Instagram Stories on Influencer Marketing

    … much everything people love about Snapchat’s feature of the same name. When confronted with claims of copying, management teams are usually vague and evasive. But in a surprisingly honest interview with TechCrunch, Instagram CEO Kevin Systrom gave Snapchat “all the credit” for the idea: This isn’t about who invented something. This is about a format…

    Inside Facebook- 9 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    … By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric…

    AllTwitterin Social- 9 readers -
  • How Automation Is Making Influencer Marketing Easier

    … Influencer marketing has come a long way since its inception. In the early days, it was still relatively unproven, and brands were mostly hesitant to invest in influencer-driven campaigns–partly because they weren’t convinced of the value, but also because it was hard. Setting up and managing influencer campaigns could be labor-intensive and time…

    Inside Facebookin Social How To's SaaS- 6 readers -
  • 6 Ways the Changes in Instagram’s Feed Will Impact Brands

    …). By plugging into the Facebook ad platform, Instagram is in a great position to deliver high-quality, targeted advertising to its users. And as the aggregated feed eventually replaces the chronological one, we can expect Instagram ad offerings to become more sophisticated and effective. Brands and businesses looking to market through Instagram…

    AllTwitterin Facebook- 18 readers -
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