Brandnew Io

  • The Impact of Instagram Stories on Influencer Marketing

    … Early this month, Instagram launched Stories, a “‘new” feature that enables users to create stories–a feed of photos and videos complete with your own doodles, captions and stickers, and displayed for 24 hours only. Sound familiar? That’s because it is. In what can only be seen as a fairly shameless copy, Instagram Stories replicates pretty…

    Inside Facebook- 28 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … that influencers can be paid hundreds of thousands of dollars just to “take some photos.” Brands are forking out serious cash to access influencers’ audiences, who may otherwise be resistant to their advertising. And those payments have continued to rise each year as brands recognize the effectiveness of influencer marketing. In fact according to SocialPR Chat…

    AllFacebookin Social How To's- 19 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    … By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric…

    AllTwitterin Social- 14 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … predictions for the longer-term changes, but all the way back in 2014, a report outlined the circumstances that would lead to this change in the first place. Is the party over? In a 2014 Forrester Research report titled, “Use Instagram Now,” Nate Elliott, vice president and principal analyst of Forrester, laid down the facts in no uncertain terms…

    Inside Facebookin Facebook Twitter- 23 readers -
  • 6 Ways the Changes in Instagram’s Feed Will Impact Brands

    … is designed to ensure that users see more of what they care about and less of what they don’t. It seems like a logical step to deal with the platform’s growth, but not everyone is happy. More than 190,000 people have signed a Change.org petition to “Keep Instagram Chronological.” They fear that the changes will negatively impact the reach of small…

    AllTwitterin Facebook- 23 readers -
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