Brandnew Io

  • The Impact of Instagram Stories on Influencer Marketing

    … Early this month, Instagram launched Stories, a “‘new” feature that enables users to create stories–a feed of photos and videos complete with your own doodles, captions and stickers, and displayed for 24 hours only. Sound familiar? That’s because it is. In what can only be seen as a fairly shameless copy, Instagram Stories replicates pretty…

    Inside Facebook- 23 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    … By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric…

    AllTwitterin Social- 13 readers -
  • How Automation Is Making Influencer Marketing Easier

    … to communicate, but also provide robust analytics and measurement tools. And it appears that’s where we are heading. Although it’s undeniable that an integrated software-as-a-service platform for influencer marketing solves a lot of key problems for brands, just like most tools, they are only as effective as the hands they are in. Tools will help…

    Inside Facebookin Social How To's SaaS- 13 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    …,” linking the changes to an unhealthy focus on likes, which can affect someone’s value and self-worth. Musician John Mayer has come out in support of up-and-coming artists and creators who he feels will be impacted by these changes–a stance taken by this Change.org petition, but also expanded to include small businesses. Others claim that the shift…

    Inside Facebookin Facebook Twitter- 22 readers -
  • 6 Ways the Changes in Instagram’s Feed Will Impact Brands

    … will need a mixture of organic, influencer marketing and paid advertising to get great results. Now is the time to start thinking about your Instagram strategy so you can be ready when the change rolls out more broadly. Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    AllTwitterin Facebook- 23 readers -
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