Brands

    • How Jungle Creations is Winning Sponsored Video on Facebook

      In the whirlwind proliferation of publishers uploading video content to Facebook, the story of Jungle Creations stands out as particularly impressive. In just three years, the company’s social video stock now gets over 3.7 billion views per month, and as one of the world’s most-viewed media properties, its solid stable of Facebook Pages averages an extra billion views a month ...

      Carla Marshall/ ReelSEOin Social How To's- 20 readers -
    • Infographic: The Science of Brand Voice

      Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create? It’s a simple ask, but I’ve noticed that people have trouble answering it. And a lot of them sound the same. They mention things like truly caring about the customers and using an authentic voice.

      Jordan Teicher/ The Content Strategist- 16 readers -
  • Why Consumers Want Brands to Take a Stand on Social Issues

    … Unlimited has thrived helping brands from Merck to Google to HP find and communicate their purpose. This year, the agency even won a Bronze Lion for PUSH, a video for Merck. At the Cannes Lions Festival of Creativity, I talked with Holzer about how brands can take a stand about what they care about. “Taking a stand is always hard, and especially…

    Joe Lazauskas/ The Content Strategist- 14 readers -
  • What Is a Content Audit and Why Do You Need One?

    … may require updating tags, tweaking language, and uploading content into a new system. Once you’re done auditing, you’ll have a great opportunity to do a broad analysis of what content performed well and why. You can then use that historical data to inform your strategy moving forward. Companies that take the time to carefully perform audits can…

    Dillon Baker/ The Content Strategistin Content- 12 readers -
  • When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

    … and media for AEO. Maureen Traynor, the Global Director, Creative Solutions at Spotify. Since I know you’re incredibly busy, let me share the session’s conclusion at the beginning of this column: Successful brands and disruptors are inverting the traditional “top down” approach that was driven by Creative Directors, who ruled the industry for decades…

    Greg Jarboe/ ReelSEO- 19 readers -
  • The ABCs of Reputation Management for Brands

    … You’d be surprised. Every multilocation brand today has a social media agency or department, and most, though not all, are running some type of local listings management program, whether internally or with a partner. But plenty of brands are neglecting to do anything about online reviews of local stores. Reputation management for national…

    Damian Rollison/ Street Fight- 11 readers -
  • The Problem That’s Quietly Sabotaging Your Marketing Budget

    …. SiriusDecisions reports that enterprise B2B organizations spend roughly twice what they think they do on content. When you consider that roughly 30 percent of a brand’s marketing budget goes toward content—and that these brands are producing more content than ever to meet digital demands—it’s clear that marketing teams are making a very costly mistake…

    Dillon Baker/ The Content Strategist- 16 readers -
  • How Facebook Could Force Brands to Pivot to Video

    … advantage over everyone else. As BuzzSumo director Steve Rayson points out, there are three major trends we should all pay attention to: 1. Since January, the average number of engagements on Facebook posts from brands and publishers dropped by more than 20 percent. 2. During that same period, engagement on video posts from brands and publishers held…

    Jordan Teicher/ The Content Strategistin Social How To's- 20 readers -
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