Brands

  • Fake Freckles: The Surprising Summer Beauty Hack That’s Trending Online

    … since winter and shows no signs of slowing down. After all, who doesn’t want a fresh, dewy face full of freckles for summer? The answer is no one. How did faux freckles become so popular online? What type of fake freckle videos are finding success on various online platforms? Which brands and influencers are uploading the most viewed and most…

    ReelSEOin Social Facebook- 17 readers -
  • 3 European Martech Trends Affecting Brands in 2017

    … the same TV to you online. When a publisher’s ad exchange offers them the chance to advertise to you, brands want to be able to say no or advertise a complementary product. A data on-boarding company will take the retailer’s data, anonymise it, and use it to let publishers know that if you come to their website, they shouldn’t bid on TV ads…

    The Content Strategistin Display- 15 readers -
  • How to Master Content Segmentation & Personalization

    … One of the most important words in marketing right now is relevance. Storytelling is great, and plenty of brands have stepped up their creative efforts, but investing the time and money to tell a good story is wasted without a strong strategy backing it up. Contently and OneSpot partnered on this webinar to analyze how brands use segmentation…

    The Content Strategistin Content How To's- 15 readers -
  • Ramadan Online: Holy-Month Related Video Content That Resonates

    … whose videos people were engaging with. You can download the exclusive insights below to see how influencer-generated content uploaded to YouTube during Ramadan 2016 accounted for 54% of overall views for that topic. Connected to that, live prayer videos uploaded during Ramadan 2016 were 7.2 times more engaging than the average YouTube video…

    ReelSEOin Content YouTube- 13 readers -
  • Why Companies Are Failing to Grasp the Digital Customer Experience

    … deal. According to research by McKinsey, “for every 10-percentage-point uptick in customer satisfaction, any company … can increase revenues by 2 to 3 percent.” So how are brands faring? Despite all the attention, research from firms like Accenture don’t paint a pretty picture. Only 7 percent of brands are exceeding customer expectations, and few…

    Dillon Baker/ The Content Strategist- 16 readers -
  • Contently Quarterly: The Tech Issue

    … a well-meaning marketeer make sense of it all? That’s what we’re here for. In this issue, we profile brands working with Contently to tackle the challenges of content marketing technology, including Coca-Cola, Microsoft, and SoFi. We go in depth with GE CMO Linda Boff to examine how content and tech have reinvigorated a century-old brand. For those…

    Sam Slaughter/ The Content Strategist- 15 readers -
  • Audiences Can’t Get Enough of Wonder Woman Video Content

    … be attributed to paid views and promotion). That being said, the large view counts from each are impressive and prove just how hungry fans are for content featuring the Amazonian-inspired superheroine. For example, let’s look at the first official trailer for Wonder Woman, which Warner Bros. released at San Diego Comic-Con in July 2106. On YouTube…

    ReelSEOin Content Facebook YouTube- 26 readers -
  • Top Media Publishers Drive 86% Growth in Video Views on Facebook

    … to brands (an average of 12M views per month), and influencers (7M views). Download the State of Online Video Q1 2017 Report Now The exclusive ‘State of Online Video Q1 2017’ report gives unprecedented insights into what’s happening on the major video platforms, including data on YouTube Live. You can access the full report right now, and get actionable takeaways, by filling in the form below. …

    Carla Marshall/ ReelSEOin Social YouTube- 12 readers -
  • How to Save 4 Hours on Every Piece of Content You Create

    … our Tone Analyzer technology to ensure they are a good match for your brand voice. Depending on your industry, we’ve likely worked with them before and have performance data to further corroborate our decisions. You just have to look through the list and start thinking about what stories you want to produce. Defining the story and checking…

    The Content Strategistin Content How To's- 18 readers -
  • Destruction Content Is Blowing Up on YouTube

    … of the internet’s attention over the last year. In fact, Tubular’s recent State of Online Video Report for Q1 2017 discovered views on clips in this very niche genre increased 366% over the same quarter in 2016! The Sudden Rise in Popularity of Destruction Videos Videos which crush, dismantle, or otherwise annihilate different objects have existed on YouTube…

    ReelSEOin Social Content YouTube- 13 readers -
  • Top Ten Takeaways and Insights From #NewFronts2017

    … Ludacris, “The Super Slow Show” starring The Slow Mo Guys, and “Katy Perry Live Special” starring Katy Perry. So, brands and media buyers can select from more new digital video content than you can shake a stick at. #2 Johnson & Johnson declares victory and is advertising on YouTube again. Back in March, I wrote a memo to Johnson & Johnson…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 15 readers -
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