Brands

    • The Future of Content Marketing Isn’t Content Marketing

      Let’s talk about the content marketing industry’s favorite chart. We love this chart! It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. I use it in three different presentations. It’s basically our industry’s version of the “Everything is Awesome” theme song from The Lego Movie.

      Joe Lazauskas/ The Content Strategistin Content- 23 readers -
    • How British Airways and Other Airlines Are Using Safety Videos to Fly High Online

      Did everyone catch the new British Airways safety video the airline released for the Comic Relief charity in the U.K? With over 3.2 million views on YouTube (at time of writing), it’s safe to assume at least some of you caught it. Featuring a ton of everyone’s favorite British celebrities, the video plays like a casting call where famous actors audition to star in the airline ...

      ReelSEOin Facebook YouTube- 34 readers -
    • Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

      It is almost a given that consumers will need insurance coverage for many aspects of their lives, but it can still take a personal touch to get their attention at the local level. National brands regularly run campaigns across television and other media outlets that span the country. But regardless of how well-known a brand may be, the business still comes down to the connect ...

      Street Fight- 21 readers -
  • The Secret to Finding a Competitive Content Advantage

    … perspective. Successful content marketers have to use the same thinking—seeing the critical details in what most people perceive to be the background. This approach proves to be particularly useful when analyzing competitors. Brands that analyze their competitor’s content will yield valuable insights that can make or break a content strategy—especially…

    The Content Strategistin Content- 19 readers -
  • How Technology Is Revolutionizing B2B Events

    … When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research firm…

    Dillon Baker/ The Content Strategistin How To's- 13 readers -
  • Enterprise Local Marketers Treat AI Hype as Means to an End

    … automation provider Emarsys, that was all about AI and marketing. It seems like any marketing technology that uses pattern-matching or some kind of an algorithm is branded AI these days. While the topic is full of buzz, general-purpose AI is likely years away, though some multi-location brands are applying techniques like machine-learning…

    Street Fightin Mobile- 12 readers -
  • Study: B2B Buyers Aren’t Too Happy With Salespeople

    … a brand dominates all of its competition, the “market leader” label implies legitimacy and success. For salespeople, throwing around that phrase is supposed to make it easier to sell. In the study, however, market leadership is only part of the buyer’s equation. Of course, there’s also cost, which can matter more than you think. For instance, 62…

    Dillon Baker/ The Content Strategist- 16 readers -
  • Why It’s Time to Rebuild Traditional Marketing Teams

    …. If you’re the editor publishing a blog post, you focus on getting the best possible article onto the site. However, if the person in charge of paid media doesn’t promote it effectively, then potential customers will never be able to see it, which hurts everyone at the company. So what if you adjust that longstanding process? For example, think about what…

    Jordan Teicher/ The Content Strategistin EMail- 30 readers -
  • Podcasting Won’t Replace Local Radio Soon

    … that put audio advertising in perspective. Local marketers — whether multi-location brands or local merchants — should take note. The IAB, working with PwC and sponsored by a handful of podcasting networks and related services, projects that the top 20 podcast companies will generate $220 million in revenue this year, up impressively from $119 million…

    Street Fight- 18 readers -
  • The Content Marketer’s Guide to Lead Generation

    … isn’t a great approach either. If all you’re doing is hitting people up for information, you risk undermining trust and pushing potential readers elsewhere. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI. In this e-book, we’ll look at how you can strike the perfect balance…

    Jordan Teicher/ The Content Strategistin Content- 16 readers -
  • How Refinery29 Owns its Lifestyle Video Presence

    …, and the best moments of former president Barack Obama. A video highlighting David Beckham’s adventures as a father claims the #3 spot and also boasts the highest average 30-day view count (V30) of all Refinery29 videos ever at 41.7 million. 30-Day Engagement Rates High on Refinery29’s YouTube Channel Refinery29’s presence on YouTube has proven…

    ReelSEOin Facebook How To's YouTube- 19 readers -
  • The Significant Seven Social Video Platforms of 2017

    … in the battles they face in the near future. And I want to tell the story in a way that helps them to understand that the social video market is segmented, not fragmented. Here, then, is my take on The Significant Seven social video platforms that should play a role in your upcoming plans. YouTube is Still the Leader of the Pack Although it faces serious…

    Greg Jarboe/ ReelSEOin Google YouTube- 23 readers -
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