Brands

  • How the Big Media Companies Are Winning at Social Video

    Every day, online audiences dedicate hours of their lives to watching video content on platforms like YouTube and Facebook. Sometimes they’re watching relatable influencers, and other times they’re watching engaging content from brands. But one particular type of creator is making waves in social video on a regular basis, and these are the media companies.

    ReelSEO- 15 readers -
  • How to Make an Emotional Narrative Work For Your Brand

    … queued up a video from the electronics company HP for me to watch. In the video, a father tries to connect with his teenage daughter. She’s kind of a pill. She ignores him. She rolls her eyes when he tries to connect with her. At one point, he takes a selfie with her on an HP camera (product placement!), and puts it in her lunchbox. After a long day…

    Shane Snow/ The Content Strategistin How To's- 11 readers -
  • 5 of the Best Branded Instagram Videos of 2017

    … by working with the entertainer. Ben and Jerry’s: The ice cream giant uploaded 89 videos to Instagram in 2017, and Tubular confirms that Instagram is the second most-viewed platform (after YouTube) for Ben & Jerry’s. Interestingly, although it has the most followers on Facebook, it doesn’t tend to attract anywhere like the video views…

    Carla Marshall/ ReelSEOin Social Facebook- 12 readers -
  • Studying the Hidden World of Dark Social Engagement

    … There’s a hidden world of social sharing that often gets overlooked. For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years. As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. There are two main ways for readers…

    The Content Strategistin Social- 16 readers -
  • 2017: The Year That Changed Everything in Online Video

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    ReelSEOin Facebook YouTube- 11 readers -
  • How the New Media Rebellion in Video is Reshaping the Publishing World

    Here’s a gift giving idea for the upcoming holidays: Don’t wait for one of your friends, family, or colleagues to give you Streampunks: YouTube and the Rebels Remaking Media by Robert Kyncl with Maany Peyvan. Order it now and ship it to yourself as fast as possible. Or, find a bookstore near you, and buy it this evening on your way home from work.

    Greg Jarboe/ ReelSEO- 15 readers -
  • Thunder CEO Sees Both Media and Creative Strategy Changing in 2018

    … Looking ahead to 2018 and 2019, Victor Wong, CEO of marketing tech company Thunder, sees big changes in store for marketers. Rather than applying marketing information based on devices, marketers will increasingly be able to target actual people, Wong told Street Fight in an interview. Knowledge about customers is more precise, and that’s going…

    Street Fight- 16 readers -
  • How Cooking Panda is Dishing up Success with Sponsored Video

    The world of sponsored and branded video content can be hard to negotiate, but some creators have figured out how to team up with complementary brands and produce exciting content both of their audiences love. Cooking Panda is one of them. The food-based media company hasn’t been around very long (it launched in 2015), but Cooking Panda has already made a name for itself in t ...

    ReelSEO- 12 readers -
  • Everything Wrong With Marketing Speak, in 1 Chart

    … At 4:40 pm on Thanksgiving, as I was explaining how I’d found synergy between two family recipes to optimize the juiciness of the turkey, I realized that marketing speak had finally sabotaged my vocabulary. “What are you talking about?” my cousin asked. She was looking at me like I was an alien from a planet where everyone was born with four…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • This Psychological Trick Can Make You a More Empathetic Marketer

    … sound like mushy psychobabble, but there are very practical ways to apply the lesson to our own work. Emotional Validation The process of reflecting back someone’s feelings has an official name in psychology textbooks: “emotional validation.” Houston-based clinician Karyn Hall, Ph.D., author of The Emotionally Sensitive Person, has written extensively…

    The Content Strategist- 22 readers -
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