Brands As Publishers

  • Why your brand needs a style guide

    … to be implemented on top of some sound foundations and that’s where a content style guide comes in. Tellingly, in fact, those rules appear at the very top of the style guide of The Economist, introducing the important rights and wrongs that follow. Style guide: the newsroom bible your brand needs The style guide is the bible of the newsroom. Its…

    Search Engine Watch- 12 readers -
  • Every Company Is An Experience Company

    … to get good at experience design and delivery. Those that are great at it tend to grow by exponential word of mouth – think of Google, Facebook, Uber, Airbnb, or Earnest (a new lending company). When marketing becomes experience design, brands win. There’s far more to say about this, including my thesis that “information first” companies win…

    John Battelle's Search Blogin Google Facebook YouTube- 8 readers -
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