Brands As Publishers

  • Why your brand needs a style guide

    … Brands need content. It’s at the heart of the ‘brand as publisher’ concept. They need to use the power of words to reach out to their audience and deliver the product or service they need. As Zazzle’s MD Simon Penson put it in a post for Moz, the idea here is: “that you’re able to build an engaged, loyal audience of value for your brand…

    Search Engine Watch- 22 readers -
  • Every Company Is An Experience Company

    … Illustration by Craig Swanson and idea by James Cennamo (Image) Some years ago while attempting to explain the thinking behind my then-startup Federated Media, I wrote that all brands are publishers (it was over on the FM blog, which the new owners apparently have taken down – a summary of my thinking can be found here). I’d been speechifying…

    John Battelle's Search Blogin Google Facebook YouTube- 9 readers -
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