Brands As Publishers

  • Why your brand needs a style guide

    … to be implemented on top of some sound foundations and that’s where a content style guide comes in. Tellingly, in fact, those rules appear at the very top of the style guide of The Economist, introducing the important rights and wrongs that follow. Style guide: the newsroom bible your brand needs The style guide is the bible of the newsroom. Its…

    Search Engine Watch- 14 readers -
  • Every Company Is An Experience Company

    … Illustration by Craig Swanson and idea by James Cennamo (Image) Some years ago while attempting to explain the thinking behind my then-startup Federated Media, I wrote that all brands are publishers (it was over on the FM blog, which the new owners apparently have taken down – a summary of my thinking can be found here). I’d been speechifying…

    John Battelle's Search Blogin Google Facebook YouTube- 8 readers -
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