Brandscaping

  • 3 Tips for scalable content marketing

    … be repurposed to deliver maximum ROI. 3) Cut costs and effort with brandscaping A particularly effective approach to creating scalable content marketing strategies is to incorporate brandscaping into your plan. Brandscaping is a content marketing practice where two complementary businesses combine their expertise to create content that is distributed…

    Lush Digitalin Content- 13 readers -
  • Town INC – Book Interview

    … to a niche. They end up selling products and services at higher margins, build legions of loyal customers, and clearly communicate their value in a world filled with commodity content. Q: What was the inspiration for your book? My first book, Brandscaping: Unleashing the power of partnerships, was inspired by all the great partnerships we had built…

    Heidi Cohen/ Heidi Cohen- 29 readers -
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