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… to a niche. They end up selling products and services at higher margins, build legions of loyal customers, and clearly communicate their value in a world filled with commodity content. Q: What was the inspiration for your book? My first book, Brandscaping: Unleashing the power of partnerships, was inspired by all the great partnerships we had built…
… If you’re in the know about content marketing, you are aware that ‘brandscaping’ has become a hot topic. But to many people, understanding brandscaping remains a mystery. For those unfamiliar with the term, Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships described it this way: “A process that brings like-minded brands…
… podcast: How to Subscribe to this Podcast on an iPhone Watch this quick video to learn how to subscribe on your iPhone: . What do you think? What are your thoughts on forming partnerships? Please leave your comments below. Tweet Tags: andrew davis, brandscaping, collaboration, marketing, marketing partnership, michael stelzner, partnership …
Facebook has just launched a new app that will remove the messaging functionality from its primary app and include it instead in a stand-alone messaging app. While some users are frustrated with having to download yet another app (Facebook already has 8 apps), this is the trend we're seeing - specialized applications for specific functionalities. Facebook isn't the only one adopting this trend.