Brandscaping

  • 3 Tips for scalable content marketing

    … be repurposed to deliver maximum ROI. 3) Cut costs and effort with brandscaping A particularly effective approach to creating scalable content marketing strategies is to incorporate brandscaping into your plan. Brandscaping is a content marketing practice where two complementary businesses combine their expertise to create content that is distributed…

    Lush Digitalin Content- 12 readers -
  • Town INC – Book Interview

    … Heidi Cohen interviews Andrew Davis Q: What’s your best piece of advice for readers looking to improve their marketing? The most important piece of advice I give marketers today is: Get rich. Target a niche. In a global marketplace and a world where it’s increasingly difficult to be everything to everyone, the smartest marketers commit…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Content Marketing: Solving the Brandscaping Mystery

    … If you’re in the know about content marketing, you are aware that ‘brandscaping’ has become a hot topic. But to many people, understanding brandscaping remains a mystery. For those unfamiliar with the term, Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships described it this way: “A process that brings like-minded brands…

    Lush Digitalin Content- 26 readers -
  • Why Single Purpose Apps Are the Future of Mobile Engagement

    Facebook has just launched a new app that will remove the messaging functionality from its primary app and include it instead in a stand-alone messaging app. While some users are frustrated with having to download yet another app (Facebook already has 8 apps), this is the trend we're seeing - specialized applications for specific functionalities. Facebook isn't the only one adopting this trend.

    Jay Baer/ Convince and Convert -