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At Lush, every strategy we write includes a ‘blue sky’ recommendation for how a business should proceed if they had no budget, staffing or time restraints. Unfortunately, for most businesses this isn’t the reality they operate in. Instead, many businesses come through our doors asking for a scalable content marketing strategy, able to grow and change as their business does.
… Heidi Cohen interviews Andrew Davis Q: What’s your best piece of advice for readers looking to improve their marketing? The most important piece of advice I give marketers today is: Get rich. Target a niche. In a global marketplace and a world where it’s increasingly difficult to be everything to everyone, the smartest marketers commit…
… If you’re in the know about content marketing, you are aware that ‘brandscaping’ has become a hot topic. But to many people, understanding brandscaping remains a mystery. For those unfamiliar with the term, Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships described it this way: “A process that brings like-minded brands…
…. But brands that partner with other brands see much more rapid success with the content they create.It’s cheaper. It’s much less expensive to share with other audiences than it is to advertise. Partnership makes for better content. Image source: Shutterstock If you’re nervous about partnering with a brand, Andrew suggests you find a person who…
Facebook has just launched a new app that will remove the messaging functionality from its primary app and include it instead in a stand-alone messaging app. While some users are frustrated with having to download yet another app (Facebook already has 8 apps), this is the trend we're seeing - specialized applications for specific functionalities. Facebook isn't the only one adopting this trend.