Brandwatch

  • Meet the New Market Research Executive: the Social Consumer Market Insights Professional

    … role should be respected and, more important, assimilated throughout any organization striving to understand their consumers. The power of social CMI to drive business enablement is immeasurable and, ultimately, it can lead to unprecedented success. Rebecca Carson is the head of research services at social media monitoring firm Brandwatch. Image courtesy of Shutterstock. …

    AllFacebookin Social- 31 readers -
  • How Twitter Users Feel About Their Jobs (Report)

    … report, looking at how people discuss their sentiments about their jobs on Twitter. This year’s study of more than 2 million tweets yielded some interesting shifts in perspective. According to the report, job love on the West Coast is declining, while dissatisfaction continues to grow on the East Coast. Idaho, Montana and North Dakota topped…

    AllFacebookin Twitter- 18 readers -
  • Retail Workers in Ohio, Delaware, Texas Hate Their Jobs (Infographic)

    …. The good news is that most people tweet about loving their jobs. However, Ohio is the state where people are most likely to express job hate. When broken down by city, people in Houston and Los Angeles tweet most often about hating their jobs. Interestingly, the Hloom study echos that of a midyear study by Monster and Brandwatch, which indicates…

    AllTwitterin Twitter- 14 readers -
  • Where Will You Find The Happiest Twitter Users on Earth?

    … Despite recent growing pains, Twitter still generates a wealth of data that can tell us all kinds of things about its users. Last week, we examined where the most hateful Twitter users live; this week we take a look at where the happiest Twitter users in the world are. Brandwatch, a provider of social listening and analytics tools, listened…

    AllTwitterin Social Twitter- 12 readers -
  • In Absence, Donald Trump Still Dominated #GOPDebate on Social

    … The biggest storyline surrounding the most recent Republican Presidential Debate in Iowa was the absence of frontrunner Donald Trump. The no-show certainly didn’t hurt Trump on social, where he still was the most-talked-about candidate — despite not being on stage. New metrics from SocialFlow and Brandwatch show how Trump’s non-presence loomed…

    Justin Lafferty/ Inside Facebookin Twitter- 28 readers -
  • $1.5 Billion Powerball Drew 1.2 Million Tweets on Wednesday

    … The largest Powerball jackpot ever got quite a few people thinking about what they’d do with all those winnings. According to Brandwatch, there were more than 1.2 million tweets Wednesday talking about the Powerball jackpot, including ambitious hashtags such as #IfIWonPowerball. That hashtag alone was used roughly 237,000 times Wednesday…

    Justin Lafferty/ AllFacebookin Twitter- 17 readers -
  • Twitter Launches Official Partner Program

    …, and consulting and agency services. Currently Twitter has only admitted companies that provide the highest quality solutions; however, the company is searching for new, innovative partners to add to the program. Companies already involved like Brandwatch, a social media listening and analytics platform, are excited for the opportunities they see…

    AllFacebookin Social Twitter- 15 readers -
  • Food and Beverage Industry Missing Out on Social Opportunity

    … Many social companies are changing the way they do business to reflect the current market. Social companies need to be data companies and content companies. Similarly, traditional industries now need to be social companies too, and respond to changes in the market. A report from Brandwatch examines the impact of social on the food and beverage…

    Inside Facebookin Social Facebook Twitter- 16 readers -
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