Breast Cancer

Breast cancer is a type of cancer originating from breast tissue, most commonly from the inner lining of milk ducts or the lobules that supply the ducts with milk. Cancers originating from ducts are known as ductal carcinomas, while those originating from lobules are known as lobular carcinomas. Breast cancer occurs in humans and other mammals. While the overwhelming majority of human cases are in women, breast cancer can also occur in men.The balance of benefits versus harms of breast cancer screening is controversial. The characteristics of the cancer determine the treatment, which may include surgery, medications (hormonal therapy and chemotherapy), radiation and/or immunotherapy.
Posts about Breast Cancer
  • Facebook AI Research Partnership Program Launches

    … Facebook AI Research Partnership Program will go to Klaus-Robert Müller at TU Berlin, who will receive four GPU servers to help speed his team’s progress on image analysis of breast cancer and chemical modeling of molecules. The social network’s artificial-intelligence arm said it will work with recipients of its Facebook AI Research Partnership…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Inside The New York Times’ video strategy

    … used its video content to reach a new, younger audience. It has a popular channel on YouTube, where it posts most of its video content for more than 410,000 subscribers. It also has a network of video distribution partners, including AOL, Yahoo and MSN. Mobile video has taken off this past year, too, accounting for 40 percent of total video…

    Eric Blattberg/ Digidayin YouTube- 7 readers -
  • Bra-cams and other great creative from around the world

    … out with a campaign for a message. Nestlé Fitness has developed a “bra-cam” for a cause, and another British campaign takes a lighthearted approach to testicular cancer. This roundup of global creative has no dearth of heart. A few of our favorites: Nestle Fitness and McCann Paris’s Bra-Cam Initiative McCann Paris launched a worldwide online…

    Tanya Dua/ Digidayin Social Google Twitter YouTube- 11 readers -
  • JCPenney goes tone deaf on breast cancer

    … Joanna Franchini is part of the Cultural Insight practice at Added Value, a strategic marketing consultancy in New York City. Someone please save JCPenney from itself: the company’s latest ad campaign, rolled out in October for Breast Cancer Awareness month, is a painful mess of mixed brand messaging, inadvertent sexism and cultural tone…

    Digiday- 19 readers -
  • Want a mastectomy tattoo? There’s an app for that

    … Last year, CP+B vp and experience director Noel Franus began P.ink after his sister-in-law was diagnosed with breast cancer. The online platform was a way to sell survivors on tattoos as a psychological healing option after double mastectomy procedures. It turns out many women find tattoos to be affirming alternatives to plastic surgery for scar…

    Shareen Pathak/ Digiday- 5 readers -
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