Brendan Fallis

  • 5 Social Media Influencers Brands Should Tap Into

    … are communicating, how they’re consuming content and which overarching narratives they identify with. Once this has been established, looking outward to the community of influencers is a less exhausting process. Once a marketer identifies with a specific influencer’s essence, it is their responsibility to cultivate a lasting relationship that will elevate both the brand and influencer to the next level. Rob McCarty is chief operating officer of content and influencer marketing agency PopShorts. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook- 19 readers -
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