Brendan Lattrell

  • Does Size Always Matter?

    …-time product plug. A longer relationship means that they’re not only creating more on-brand content to an enthusiastic audience, but also on their way to becoming a true brand advocate. With consumer video, including YouTube and Netflix, expected to generate 80 percent of all internet traffic by 2019, according to a 2015 Cisco Systems study…

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  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … In case you missed it, Lord & Taylor recently came under fire with the Federal Trade Commission as a result of one of its influencer marketing campaigns. The brand had partnered with several fashion bloggers and Nylon to promote its new Design Lab clothing line. However Lord & Taylor neglected to make it clear to consumers…

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