Brendan Lattrell

  • Does Size Always Matter?

    …-time product plug. A longer relationship means that they’re not only creating more on-brand content to an enthusiastic audience, but also on their way to becoming a true brand advocate. With consumer video, including YouTube and Netflix, expected to generate 80 percent of all internet traffic by 2019, according to a 2015 Cisco Systems study…

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  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … for violating its mandate that companies not engage in unfair or deceptive marketing. However, this wasn’t the case with the Machinima FTC ruling, in which the commission pointed the blame at the multichannel network–not the advertiser, Microsoft’s Xbox–for not disclosing that the YouTube videos were part of a paid influencer campaign. So we have two…

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