Brendan Lattrell

  • Does Size Always Matter?

    … outperforming the luxury beauty brand’s by a landslide with more than 41 percent more views, 76 percent more clicks and a cost per click of $7 less. While there are many factors that contribute to the success of an influencer campaign, these contrasting approaches demonstrate that smaller can be better. This is why, when it comes to influencer…

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  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … better education: Many influencer marketing agencies and vendor platform companies are not putting enough emphasis on FTC compliance and disclosure and, as a result, brands risk meeting the same fate as Lord & Taylor. In a recent conversation with Vidcon editorial director Jim Louderback, he suggests that agency management is the first line…

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