Brendan Lattrell

  • Does Size Always Matter?

    … marketing, choosing several influencers with a smaller following can deliver far more value and better results for brands than working with the latest YouTube star. While this approach can be more complex since you will have more influencers to manage concurrently in order to get the aggregate reach that’s comparable to working with one larger…

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  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … In case you missed it, Lord & Taylor recently came under fire with the Federal Trade Commission as a result of one of its influencer marketing campaigns. The brand had partnered with several fashion bloggers and Nylon to promote its new Design Lab clothing line. However Lord & Taylor neglected to make it clear to consumers…

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