Brendan Lattrell

  • Does Size Always Matter?

    … marketing campaigns, size doesn’t always matter. In fact, smaller can be better … but you won’t know it until you try. Brendan Lattrell is the founder and CEO of Grapevine, which connects consumer brands with creators through its influencer marketing platform. Image courtesy of Shutterstock. …

    AllFacebookin Social YouTube- 13 readers -
  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … better education: Many influencer marketing agencies and vendor platform companies are not putting enough emphasis on FTC compliance and disclosure and, as a result, brands risk meeting the same fate as Lord & Taylor. In a recent conversation with Vidcon editorial director Jim Louderback, he suggests that agency management is the first line…

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