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  • How to Boost Facebook Ad Relevance with Lookalike Custom Audiences

    …, you could exclude those who came from Facebook Ads at the custom audience level, if your URL parameters are consistent, to filter it out. Keep in mind it may take 6 to 24 hours for your Lookalike Audiences to be created on Facebook. After that, the audiences will refresh every 3-7 days as long as you’re still actively targeting ads to that audience. Brenda Ton is a Digital Marketing Manager for Marin Software (NYSE:MRIN), provider of a leading cross-channel performance advertising cloud. …

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