Brent Franson

  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    …, and web. The goal of the campaign should be to make shoppers aware of the program and build up anticipation by highlighting key benefits. This is followed by a soft-launch to store associates only, in order to make sure they are sufficiently knowledgeable about all the features of the program and are able to assist shoppers once the program…

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