Brett Evans

  • The 4 Principles of Creating Desire in the Sales Process

    … connection with your prospect. Utilize the herd mentality to show prospects they’re safe with others who have made the same decision. If the decision sounds risky, your prospect may be less likely to want your solution. Use scarcity to explain that the opportunity must be taken advantage of or could be lost. This could be a deadline…

    Douglas Karr/ Marketing Technology Blog- 14 readers -