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… the following four principles to advance the sale through to a conversion: Challenge the prospect with something different than their assumptions. This doesn’t have to be an offering, it could just be you having unique research that challenges their understanding of the problem or solution. Craft your story and use storytelling to create an emotional…
Brett Evans is a great resource to our agency and we wanted to share some of his talent with our audience. Brett recently wrote about writing compelling cold emails and we wanted to share some of his do’s and don’ts here. Don’t let emails take over replacing prospecting calls. Do some research and get some information on the person and company you’re prospecting.