Brett Evans

  • The 4 Principles of Creating Desire in the Sales Process

    … the following four principles to advance the sale through to a conversion: Challenge the prospect with something different than their assumptions. This doesn’t have to be an offering, it could just be you having unique research that challenges their understanding of the problem or solution. Craft your story and use storytelling to create an emotional…

    Douglas Karr/ Marketing Technology Blog- 10 readers -