Brian Ferrario

    • Drawbridge: Mobile Gaming Habits Change When School Year Starts

      Drawbridge, a cross-device identity solution, analyzed 2.8 trillion in-application ad requests from July 1 through Sept. 30, as well as daily and monthly data from its Connected Consumer Graph, to discover which iOS and Android apps saw the most use and engagement during the third quarter of 2016. Drawbridge found, in part, that the beginning of the school year had a noticeabl ...

      Inside Facebook- 10 readers -
  • Report: Clean Master Was Android’s Most Used App in Q4 2015

    …, and compared this figure to each app’s unique monthly users (UMU). Drawbridge used in-app ad requests as a proxy for app usage to determine the top iOS and Android apps for October, November and December 2015. The data showed messaging app Tango was the most used iOS app in October, while iFunny and Words With Friends topped the chart in November…

    AllTwitter- 10 readers -