Brian Gionta

  • Raising a Cup to Five Great NHL Social Media Activations

    … of the first round, Stanley Cup Finals game one, the Stanley Cup Finals clinching game and the winning team’s championship parade. The league also worked directly with Snapchat to generate custom filters for those Live Stories. Why it works: Now that its user base has exceeded that of Twitter, the sheer scale of Snapchat makes it a place for brands…

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