Brian Halligan

Brian Halligan is an American executive and author. He is a CEO and co-founder of HubSpot, an Internet marketing company based in Cambridge, Massachusetts, and is also a senior lecturer at MIT. Halligan uses the term inbound marketing to describe the type of marketing he advocates.He has co-authored two books on marketing: Inbound Marketing: Get Found Using Google, Social Media, and Blogs with HubSpot co-founder Dharmesh Shah and Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History with David Meerman Scott.
Posts about Brian Halligan
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … Daniel Pink Friday September 11, 8:30 a.m. New York Times bestselling author Host of “Crowd Control,” a National Geographic television show focusing on technology and behavioral science Contributing author at The New York Times, Harvard Business Review, The Sunday Telegraph, Fast Company and Wired Has provided analysis of business trends on CNN…

    Danielle Look/ Relevance- 19 readers -
  • 3 Mistakes That Cause Good Sales Calls to Go Bad

    … insights like common connections, recent news features, and social updates. Here's an example of the background Charlie was able to pull about HubSpot's CEO, Brian Halligan: But wait, there's more... Serving as an evolution of HubSpot's Signals product, Sidekick is another valuable sales tool that provides users with in-depth insights about…

    Carly Stec/ The IMPACT Blogin Google Twitter- 5 readers -
  • What Building A “Remarkable” Product Actually Means

    … day one we worked with beta customers on testing, validating, and building the software together. We valued our customers opinions over our own, to such a degree that no one at HubSpot outside of the engineers and product managers was even been allowed to see these products. Not even our founders Brian Halligan or Dharmesh Shah. Not any executive…

    John Bonini/ The IMPACT Blog- 12 readers -
  • 5 Radically Effective Ways to Earn the Trust of Your Prospects

    … friends. Rather than posting pictures of CEO Brian Halligan in his finest suit, he's shown getting his hands dirty with some chips and guac. It's real and relatable. It works. Give away your secrets A while back, Jay Baer wrote an article called "5 Reasons You Need to Give Away The Recipe For Your Secret Sauce." In the article, he called upon…

    Carly Stec/ The IMPACT Blogin Social- 3 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 30 readers -
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