Brian Halligan

Brian Halligan is an American executive and author. He is a CEO and co-founder of HubSpot, an Internet marketing company based in Cambridge, Massachusetts, and is also a senior lecturer at MIT. Halligan uses the term inbound marketing to describe the type of marketing he advocates.He has co-authored two books on marketing: Inbound Marketing: Get Found Using Google, Social Media, and Blogs with HubSpot co-founder Dharmesh Shah and Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History with David Meerman Scott.
Posts about Brian Halligan
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … of Houston Graduate College of Social Workstudying vulnerability, courage, worthiness and shame New York Times bestselling author Her 2010 TEDx Houston talk, “The Power of Vulnerability”, is one of the top five most viewed TED talks in the world, with over 14 million viewers Brian Halligan & Dharmesh Shah Wednesday September 9, 2:45 p.m. Brian…

    Danielle Look/ Relevance- 25 readers -
  • 3 Mistakes That Cause Good Sales Calls to Go Bad

    … for your prospect-facing employees: Receive: pay attention to the person Appreciate: use noises and small interjections like "mmm" or "really?" to show that you're engaged Summarize: reiterate their claims to reinforce them for yourself and prove that you've heard them Ask: follow up with questions to clarify any confusion and gain additional…

    Carly Stec/ The IMPACT Blogin Google Twitter- 7 readers -
  • What Building A “Remarkable” Product Actually Means

    … or employee. They are not even allowed to see a screenshot or a feature list of these products – nothing. That is pretty amazing to me. We did this because we didn't want to get mired in pet rocks and internal opinions. Instead, we acknowledge that we are here to serve our customers first, so our own opinions can wait until we have evolved…

    John Bonini/ The IMPACT Blog- 15 readers -
  • 5 Radically Effective Ways to Earn the Trust of Your Prospects

    … friends. Rather than posting pictures of CEO Brian Halligan in his finest suit, he's shown getting his hands dirty with some chips and guac. It's real and relatable. It works. Give away your secrets A while back, Jay Baer wrote an article called "5 Reasons You Need to Give Away The Recipe For Your Secret Sauce." In the article, he called upon…

    Carly Stec/ The IMPACT Blogin Social- 5 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 32 readers -