Brian Kolb

  • 2016 Content Marketing World Take-aways

    … people to DO something. I loved Lars Silberbauer’s description of the importance of content marketing at Lego. He was very clear that storytelling is what makes Lego’s plastic brick different. He illustrated the idea of engaging an audience at a whole new level across social media platforms with connected command centers. (BTW, I’ve spent some of my…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
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