Brian Massey

The Lord of the Rings film series began its production design in August 1997. Peter Jackson required complete realism and plausibility in his vision of Middle-earth, and hired Weta Workshop to create the various pieces of armour, weapons, prosthetics and creatures seen in the trilogy, as well as aged costumes and historically influenced sets.
Posts about Brian Massey
  • Enhanced Existing Content Marketing Increases Your ROI

    … content isn’t a new concept. For years, book publishers have updated existing books to make them more attractive and marketable. For example, David Meerman Scott’s The New Rules of Marketing & PR is in its 5th edition. As content marketing continues to grow, marketers will discover that their content budgets (aka their corporate allowances…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • 5 Content Marketing Trends to Follow Right Now

    …, but a streamlined processes that saves you time. After hours spent trying to streamline my own content marketing practices, here’s what’s worked for me: The Content Cascade The Content Cascade is a technique pioneered by Brian Massey of taking a rich content asset like a webinar and using that asset to create a cascade of content like shorter…

    Relevancein Content- 23 readers -
  • What to Optimize on your Landing Pages [VIDEO]

    …. Sign up for our free mini-course right here on the blog. Earn points and get a free review of your website when you earn your Ph.D. The post What to Optimize on your Landing Pages [VIDEO] appeared first on The Conversion Scientist. …

    The Conversion Scientist- 7 readers -
  • Google Analytics Setup Basics

    … most recent Marketing Land Column, A Google Analytics Setup Checklist. Listen on The Conversion Scientist Podcast Podcast: Download (Duration: 10:57 — 10.0MB) Subscribe to the Podcast If you enjoyed this, please leave a review on iTunes! Related Marketing Land Columns by Brian Massey Nine articles that your web visitors want you to read. Sign up…

    Brian Massey/ The Conversion Scientistin Google- 12 readers -
  • The Future of B2B Marketing: Predictions From 31 Pros [Slide Show]

    … Miller Jon Miller Lee Odden Christopher Penn Jeannine Rossignol Shane Snow Justin Steinman Cindy Valladares Viveka von Rosen Tom Webster Andy Zimmerman And me! Their predictions range from realistic to ridiculous, and some sound like they're right out of a sci-fi novel. (But remember when touchscreen tablets were science fiction?) Here…

    MarketingProfsin Twitter- 8 readers -
  • 31 Predictions on the Future of B2B Marketing

    … Lattice Engines Brian Massey @bmassey Conversion Scientist Loren McDonald @LorenMcDonald Silverpop, an IBM Company Jason Miller @JasonMillerCA LinkedIn Jon Miller @jonmiller Marketo Kerry O’Shea Gorgone @KerryGorgone MarketingProfs Lee Odden @leeodden TopRank Online Marketing Christopher Penn @cspenn SHIFT Communications Jeannine…

    Lee Odden/ TopRank®in Google- 26 readers -
  • You Have The Traffic. Now What?

    … are impressed when we talk about ourselves. A lot of marketers do this repeatedly. They focus on them, their products, their company. But guess what? Your reader doesn’t care. According to marketing and PR strategist David Meerman Scott, “Nobody cares about your products (except you)”. Brian Massey, the Conversion Scientist™, concurs. He says, “Make sure…

    John Rugh/ Relevancein EMail Content Blogging- 14 readers -
  • 10 Awesome Testing Ideas From the Conversion Pros at Call to Action Conference

    … of the day, then the business hasn’t changed. Bonus tip: Joanna advocates created a culture of testing at work. Encourage each other to try out-of-the-box testing ideas. To make things really interesting, gamify testing internally: place bets. Testing culture: Plinko board with gift certificates – if you have a winning test, you win. Gamify it. @JoannaLord…

    Amanda Durepos/ Unbounce- 27 readers -
  • The Formula That Makes LeadPages A Lead Generation Force

    … In this webinar Brian Massey sits with Tim Page, Conversion Educator At LeadPages who discusses the success of LeadPages and how the company processes over 3 million email optins each month. Click to play the Webinar It’s no surprise that after 12 years testing and implementing sales marketing psychology, Tim’s team created one of the most…

    Luis Ramirez/ The Conversion Scientist- 15 readers -
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