Brian Massey

The Lord of the Rings film series began its production design in August 1997. Peter Jackson required complete realism and plausibility in his vision of Middle-earth, and hired Weta Workshop to create the various pieces of armour, weapons, prosthetics and creatures seen in the trilogy, as well as aged costumes and historically influenced sets.
Posts about Brian Massey
  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 5 Content Marketing Trends to Follow Right Now

    …, but a streamlined processes that saves you time. After hours spent trying to streamline my own content marketing practices, here’s what’s worked for me: The Content Cascade The Content Cascade is a technique pioneered by Brian Massey of taking a rich content asset like a webinar and using that asset to create a cascade of content like shorter…

    Relevancein Content- 18 readers -
  • What to Optimize on your Landing Pages [VIDEO]

    … eXperience and Layout Social Proof Risk Reversal I offer explanations and examples in this video taken from my CTA Conference presentation, “How to Optimize the Crap Out Of Your Lead Gen Landing Pages.” Click the image to watch. Click to watch Brian Massey at Call to Action Conference Nine articles that your web visitors want you to read…

    The Conversion Scientist- 7 readers -
  • Google Analytics Setup Basics

    … most recent Marketing Land Column, A Google Analytics Setup Checklist. Listen on The Conversion Scientist Podcast Podcast: Download (Duration: 10:57 — 10.0MB) Subscribe to the Podcast If you enjoyed this, please leave a review on iTunes! Related Marketing Land Columns by Brian Massey Nine articles that your web visitors want you to read. Sign up…

    Brian Massey/ The Conversion Scientistin Google- 10 readers -
  • The Future of B2B Marketing: Predictions From 31 Pros [Slide Show]

    … marketing is heading. The B2B marketing futurists are... Joel Book Michael Brenner Heidi Cohen Frank Days Gini Dietrich Susan Emerick Laura Fitton Steve Garfield Kerry O'Shea Gorgone Jim Greenway Tim Hayden AJ Huisman Doug Kessler Larry Kim Seth Lieberman Jennifer Sable Lopez Amanda Maksymiw Brian Massey Loren McDonald Jason…

    MarketingProfsin Twitter- 8 readers -
  • 31 Predictions on the Future of B2B Marketing

    … Lattice Engines Brian Massey @bmassey Conversion Scientist Loren McDonald @LorenMcDonald Silverpop, an IBM Company Jason Miller @JasonMillerCA LinkedIn Jon Miller @jonmiller Marketo Kerry O’Shea Gorgone @KerryGorgone MarketingProfs Lee Odden @leeodden TopRank Online Marketing Christopher Penn @cspenn SHIFT Communications Jeannine…

    Lee Odden/ TopRank®in Google- 21 readers -
  • You Have The Traffic. Now What?

    … are impressed when we talk about ourselves. A lot of marketers do this repeatedly. They focus on them, their products, their company. But guess what? Your reader doesn’t care. According to marketing and PR strategist David Meerman Scott, “Nobody cares about your products (except you)”. Brian Massey, the Conversion Scientist™, concurs. He says, “Make sure…

    John Rugh/ Relevancein EMail Content Blogging- 10 readers -
  • The Formula That Makes LeadPages A Lead Generation Force

    … In this webinar Brian Massey sits with Tim Page, Conversion Educator At LeadPages who discusses the success of LeadPages and how the company processes over 3 million email optins each month. Click to play the Webinar It’s no surprise that after 12 years testing and implementing sales marketing psychology, Tim’s team created one of the most…

    Luis Ramirez/ The Conversion Scientist- 10 readers -
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