Brian Massey

The Lord of the Rings film series began its production design in August 1997. Peter Jackson required complete realism and plausibility in his vision of Middle-earth, and hired Weta Workshop to create the various pieces of armour, weapons, prosthetics and creatures seen in the trilogy, as well as aged costumes and historically influenced sets.
Posts about Brian Massey
  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 5 Content Marketing Trends to Follow Right Now

    … into 2015. As many can attest from the days of the content farm, it isn’t advisable to outsource your entire content marketing efforts without compromising quality. What you should do is consider how specialized skill sets can give you an advantage. One task fellow USMC veteran Antonio Centeno gives to his VAs is to compile customer questions…

    Relevancein Content- 14 readers -
  • What to Optimize on your Landing Pages [VIDEO]

    … eXperience and Layout Social Proof Risk Reversal I offer explanations and examples in this video taken from my CTA Conference presentation, “How to Optimize the Crap Out Of Your Lead Gen Landing Pages.” Click the image to watch. Click to watch Brian Massey at Call to Action Conference Nine articles that your web visitors want you to read…

    The Conversion Scientist- 6 readers -
  • SEOlympics: Top Marketing Blogs of The Central U.S.

    Despite being a native of the Northeast, I’m definitely thrilled for the Kansas City Royals making the World Series. As a baseball fan, it’s always great to see an underdog reach the Fall Classic. Now that I’ve got America’s heartland on my mind, it’s time to round out the best marketer blogs in the United States.

    Albert Costill/ Search Engine Journal- 5 readers -
  • Google Analytics Setup Basics

    … most recent Marketing Land Column, A Google Analytics Setup Checklist. Listen on The Conversion Scientist Podcast Podcast: Download (Duration: 10:57 — 10.0MB) Subscribe to the Podcast If you enjoyed this, please leave a review on iTunes! Related Marketing Land Columns by Brian Massey Nine articles that your web visitors want you to read. Sign up…

    Brian Massey/ The Conversion Scientistin Google- 9 readers -
  • The Future of B2B Marketing: Predictions From 31 Pros [Slide Show]

    … Miller Jon Miller Lee Odden Christopher Penn Jeannine Rossignol Shane Snow Justin Steinman Cindy Valladares Viveka von Rosen Tom Webster Andy Zimmerman And me! Their predictions range from realistic to ridiculous, and some sound like they're right out of a sci-fi novel. (But remember when touchscreen tablets were science fiction?) Here…

    MarketingProfsin Twitter- 7 readers -
  • 31 Predictions on the Future of B2B Marketing

    … Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions…

    Lee Odden/ TopRank®in Google- 17 readers -
  • You Have The Traffic. Now What?

    Content Marketing, Owned Media Published 1 min ago | By: John Rugh A lot of online marketers are obsessed with getting website traffic. Every year, they spend countless hours and dollars trying draw more visitors to their websites. It’s a given that traffic matters; if you are going to succeed at Internet marketing you have to have website visitors.

    John Rugh/ Relevance- 9 readers -
  • The Formula That Makes LeadPages A Lead Generation Force

    … In this webinar Brian Massey sits with Tim Page, Conversion Educator At LeadPages who discusses the success of LeadPages and how the company processes over 3 million email optins each month. Click to play the Webinar It’s no surprise that after 12 years testing and implementing sales marketing psychology, Tim’s team created one of the most…

    Luis Ramirez/ The Conversion Scientist- 9 readers -
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