Brian Nowak

  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    …. On the measurement side, conversion lift measurement is helping clients see the real business results from their campaigns. Boost Mobile, a Sprint brand, showed ads to people eligible for device upgrades. Using conversion lift, it was able to attribute a 4 percent lift in in-store sales to its Facebook campaign. Finally, we’re continuing to invest…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • 2Q EARNINGS: Facebook Video Ads Are a Hot Topic

    … announced the acquisition of LiveRail, a leading online video-advertising platform that enables customers like and A&E Networks to monetize their video inventory efficiently. We have a lot to do here, but with LiveRail, we're investing in tools that can improve the relevance of video ads across the Web. Video is really important. It's one…

    David Cohen/ AllFacebookin Social- 12 readers -
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