Brian Slettvet

  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    ….” (Kevin Hunter, inMarket) 5. Encourage existing app users to opt in. “In order to grow their addressable audience for beacon-triggered marketing, retailers need to not only drive new app downloads but also encourage existing app users to opt in to the program. The key to driving program engagement is to provide mobile app users with a clear…

    Stephanie Miles/ Street Fight- 19 readers -