Brian Solis

Brian Solis is a well-known digital analyst, keynote speaker, and bestselling author. He is the principal at Altimeter Group, a research and advisory firm, author of the bestselling books The End of Business as Usual, Engage! and What's the Future of Business (WTF). In 2013, Solis spoke at an World Business Forum, where he talked about "how technology is changing the way we make business", and the connection between social media and the companies.
Posts about Brian Solis
  • Are you becoming an obsolete marketing professional?

    …. But for the first time, about one-third of the class was under the age of 25. The Millennials are coming! Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. One-third of my students were digital natives who didn’t need to learn the nuances of social media…

    {grow}in Mobile- 14 readers -
  • Book Review X: The Experience When Business Meets Design by @briansolis

    … In the digital marketing world a lot of effort has been invested in the making and promoting of content with a singular emphasis on marketing ROI. But customers don’t care about your “great content”, your “clever marketing” or how much money you make from trying to sell them something. What do customers care about? Experiences. Much has been…

    Lee Odden/ TopRank®- 16 readers -
  • Marketing: New architects of the customer experience?

    … usually use this space to promote individuals, companies or products but I would be remiss as your friend and as an educator if I didn’t point out a wonderful new book by Brian Solis: X: The Experience When Business Meets Design.This is a unique book packed with unusual and thought-provoking perspectives on “the tangle.” I’m not getting paid…

    {grow}- 16 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … with this more. Individualized marketing is a journey, not a destination. How do we start the transformation? How do we shift our focus to understanding the data in a way that helps us create better experiences? “Individualized marketing is a journey, not a destination” said Lisa Arthur, CMO of Teradata. She discussed this in detail during her keynote…

    Pam Moore/ Pam Marketing Nutin Social- 22 readers -
  • Brian Solis Webinar: Reaching Generation C

    … feed the digital marketing tsunami? How can you as a CMO create a marketing experience that will not create disruption but leads? These are questions that Brian Solis, along with Devon Wijesinghe, CEO at Insightpool, will answer. Let Brian Solis Answer Your Questions If you are a CMO, or a marketer that wants to not only stay relevant but also reach…

    Sara Ruth Wolkiewicz/ GetResponse Blogin Social EMail- 16 readers -
  • #SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!

    … programming. Great digital trends include Dish's Sling TV app, which lets you get channels online and à la carte; Jins Meme, a new take on smart eyeglasses; and the XYZprinting food printer. Finally, Brian Solis compiled trends to follow this year (in the SlideShare below). A few include the death of social media 1.0, a future of search and SEM outside…

    MarketingProfsin Social- 12 readers -
  • Are Social Media Jobs About to Disappear

    … Amber Naslund and I predicted that we would eventually get to a point in business where social media would be fully incorporated into the fabric and culture of organizations, and social would be a skill rather than a job. We wrote that in 2010, but in many ways that book feels more current than ever. (speaking of which, I have some extra copies…

    Jay Baer/ Convince and Convertin Social- 6 readers -
  • New @Marketo Guide to Engaging Content Marketing – @TopRank Style

    …, Promoting and Measuring content marketing. For this eBook the folks at Marketo reached out to a group of content marketing pros including Joe Pulizzi, Ann Handley, Brian Solis, Rebecca Lieb and many more including me for some perspective. While some of my interview is included in the guide, I thought I’d share the full Q and A here. You obviously…

    Lee Odden/ TopRank®in Social Content- 24 readers -
  • The 15 Best LinkedIn Pulse Articles On Marketing

    … that it is software (not content) that is king. He even says that when you exclude video and app advertising, display ad spend is actually down! Why? Because Software. Worth a read. 2. Digital Darwinism: What Killed Borders and Blockbuster and Polaroid And How To Survive (386,323 pageviews / 194 comments) by Brian Solis. Brian defines “digital Darwinism…

    Michael Brenner/ B2B Marketing Insiderin Social Content- 10 readers -
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