Brian Solis

Brian Solis is a well-known digital analyst, keynote speaker, and bestselling author. He is the principal at Altimeter Group, a research and advisory firm, author of the bestselling books The End of Business as Usual, Engage! and What's the Future of Business (WTF). In 2013, Solis spoke at an World Business Forum, where he talked about "how technology is changing the way we make business", and the connection between social media and the companies.
Posts about Brian Solis
  • Are you becoming an obsolete marketing professional?

    …, you have to connect your value to the way others interpret (and appreciate) value. Relevance is constant. Cesar Paz, Board President at AG2 Nurun I was one of the first to embrace digital marketing in Brazil. But that was many years ago. To stay relevant today, the agency I’ve founded (AG2 Nurun) is always seeking to push the boundaries beyond…

    {grow}in Mobile- 21 readers -
  • Book Review X: The Experience When Business Meets Design by @briansolis

    … meaningful experiences for their customers? How can companies be more relevant and meaningful about how they make customers feel? The new book by my friend, Brian Solis, X: The Experience When Business Meets Design may be your answer. For context, I’ve know Brian Solis a long time from back when he had a Public Relations agency during the early days…

    Lee Odden/ TopRank®- 20 readers -
  • Marketing: New architects of the customer experience?

    … There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “dark funnel“). As much as we might long for the days when we created a strategy…

    {grow}- 19 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Many digital marketers and business leaders find it easy to talk about the buzzwords, key technologies and popular social marketing, data and analytics technologies and happenings. We write about them. We tweet about them. We even present concepts at events and training workshops to teach others. Unfortunately despite how much noise there…

    Pam Moore/ Pam Marketing Nutin Social- 25 readers -
  • Brian Solis Webinar: Reaching Generation C

    … feed the digital marketing tsunami? How can you as a CMO create a marketing experience that will not create disruption but leads? These are questions that Brian Solis, along with Devon Wijesinghe, CEO at Insightpool, will answer. Let Brian Solis Answer Your Questions If you are a CMO, or a marketer that wants to not only stay relevant but also reach…

    Sara Ruth Wolkiewicz/ GetResponse Blogin Social EMail- 18 readers -
  • Are Social Media Jobs About to Disappear

    … be. Is social media earned media, like public relations/communications? Often, yes. Is social media a tool for sales? Increasingly it is, especially with social enablement/training programs taking root. (nice piece by Brian Solis on the state of the union on that here) Is social media employee recruitment? Indirectly, yes. And in some companies…

    Jay Baer/ Convince and Convertin Social- 6 readers -
  • New @Marketo Guide to Engaging Content Marketing – @TopRank Style

    …, Promoting and Measuring content marketing. For this eBook the folks at Marketo reached out to a group of content marketing pros including Joe Pulizzi, Ann Handley, Brian Solis, Rebecca Lieb and many more including me for some perspective. While some of my interview is included in the guide, I thought I’d share the full Q and A here. You obviously…

    Lee Odden/ TopRank®in Social Content- 28 readers -
  • The 15 Best LinkedIn Pulse Articles On Marketing

    … steps to viral content. “STEPPS:” Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. 13. What Makes Malcolm Gladwell Fascinating (188,855 pageviews / 165 comments) by Adam Grant. I’ve written a few times about what makes content interesting or people fascinating. But in this post, Adam Grant debates whether Malcolm…

    Michael Brenner/ B2B Marketing Insiderin Social Content- 12 readers -
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