• What Happens to Local Data When Physical Stores Close?

    … More than 8,600 brick-and-mortar stores are expected to close this year, up from 2,056 in 2016 and 5,077 in 2015. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains with hundreds of storefronts spread across the country, outdated location data can lead…

    Stephanie Miles/ Street Fightin Mobile- 21 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … or exits a building lobby or elevator is already primed to influence purchase decisions. “If you can reinforce that message throughout the day, going up and down the elevator, going in and out of the lobby, that can really help move the needle,” Shapiro says. Placed uses double opt-in location data to inform advertisers about ROI potential…

    Street Fight- 36 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … of time and budget are spent on aligning the customer experience online and across devices, but many overlook the channel that connects online and offline: the local brick-and-mortar store. Marketers that fail to see local storefronts as a critical channel are missing out on a rich sales opportunity. In fact, 92 percent of transactions still occur…

    Street Fightin Mobile How To's- 15 readers -