• A Snapshot of Omnichannel Consumer Buying Behavior in 2017

      Omnichannel strategies are becoming more common to implement as marketing cloud providers offer tighter integration and measurement of strategies across the consumer’s journey. Tracking links and cookies enable a seamless experience where, regardless of the channel, the platform can recognize where the consumer is and push a marketing message that’s relevant, applicable to the ...

      Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … an elevator ad. Consumers exposed to Captivate’s digital screens found in building lobbies and elevators are cross-referenced with Placed’s app users to offer location visit measurement as a new KPI, giving advertisers insights about what consumers do after they see an ad. “In the elevator, in that moment, you’re not talking on phone, a lot…

    Street Fight- 30 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … in physical retail locations today. Ironically, brands invest $70 billion in local markets each year, but a significant portion often goes to waste because brands fail to work collaboratively with their local partners. It’s time for brands to wake up to this opportunity and realize the role brick-and-mortar retail plays in an omnichannel marketing…

    Street Fightin Mobile How To's- 11 readers -
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