Brick-And-Mortar

  • What Happens to Local Data When Physical Stores Close?

    … to frustrated shoppers and missed opportunities for sales. “Coming across incorrect information on Google is frustrating to customers who have chosen to go to a location over possible competitors only to find out it is closed at what should be their moment of purchase,” says Ryan Weisert, director of client success at MomentFeed, a firm that manages…

    Stephanie Miles/ Street Fightin Mobile- 21 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing…

    Street Fight- 36 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … Today’s brand marketer is tasked with the intricate challenge of delivering a customer experience that spans both the digital and physical worlds. The evolution of marketing, driven by the rise in digital mediums and mobile adoption, has complicated the process of delivering a seamless customer experience across all touchpoints. A vast amount…

    Street Fightin Mobile How To's- 15 readers -
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