- Our Blog
Today’s brand marketer is tasked with the intricate challenge of delivering a customer experience that spans both the digital and physical worlds. The evolution of marketing, driven by the rise in digital mediums and mobile adoption, has complicated the process of delivering a seamless customer experience across all touchpoints.
… growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. Whereas Amazon and, to a much lesser extent, eBay saw growth, stronger gains came from omnichannel players such as Walmart, Target, Best Buy, Sears, and others. According to data from ChannelAdvisor, Amazon saw a 24 percent increase in sales during the five-day period measured…
… Merchant: America’s Mattress of Onalaska Location: Onalaska, Wisconsin Platforms: Netsertive Bottom Line: Brick-and-mortar retailers can use digital campaigns to capture local customers during the pre-purchase research process. The vast majority of mattress sales still take place in brick-and-mortar stores. However, America’s Mattress…