• Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … Penney online, but most transactions happen in brick-and-mortar locations.” Placed is able to highlight and measure that share of the screen and the consumer’s pause moment, which is especially effective in causing offline behavior. Given that many shoppers research potential purchases while they’re at work, the moment when an employee enters…

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  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … of time and budget are spent on aligning the customer experience online and across devices, but many overlook the channel that connects online and offline: the local brick-and-mortar store. Marketers that fail to see local storefronts as a critical channel are missing out on a rich sales opportunity. In fact, 92 percent of transactions still occur…

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