Brick-And-Mortar

  • What Happens to Local Data When Physical Stores Close?

    … More than 8,600 brick-and-mortar stores are expected to close this year, up from 2,056 in 2016 and 5,077 in 2015. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains with hundreds of storefronts spread across the country, outdated location data can lead…

    Stephanie Miles/ Street Fightin Mobile- 17 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing…

    Street Fight- 35 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … in physical retail locations today. Ironically, brands invest $70 billion in local markets each year, but a significant portion often goes to waste because brands fail to work collaboratively with their local partners. It’s time for brands to wake up to this opportunity and realize the role brick-and-mortar retail plays in an omnichannel marketing…

    Street Fightin Mobile How To's- 13 readers -
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