Bricks-And-Mortar

Brick and mortar (also bricks and mortar or B&M) in its simplest usage describes the physical presence of a building(s) or other structure. The term brick-and-mortar business is often used to refer to a company that possesses buildings, production facilities, or store for operations. The name is a metonym derived from the traditional building materials associated with physical buildings: bricks and mortar. The term was originally used by Charles Dickens in the book Little Dorrit.More specifically, in the jargon of e-commerce businesses, brick-and-mortar businesses are companies that have a physical presence and offer face-to-face customer experiences.
Posts about Bricks-And-Mortar
  • Six incredibly effective retail case studies from The Digitals

    It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in, and it's still not too late for your team to enter. The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage i ...

    Christopher Ratcliff/ Econsultancy- 2 readers -
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