• 5 Platforms Brands Can Use for Smarter Customer Communications

    … a predictive send feature that delivers marketing emails based on the predicted optimal time for individual recipients. Individual profiles are created for each contact within the ActiveDemand platform, and the data from those profiles — including personal interests—is mapped based on the content a business offers. ActiveDemand can then recommend…

    Stephanie Miles/ Street Fight- 17 readers -
  • Openings and New Hires at YP, RetailNext and TigerPistol

    …. InfoGroup Hires Digital Agency Lead Data and marketing company InfoGroup has brought on Melissa Kline as Director of Digital Services for its full-service agency focused on small and mid-size businesses. Most recently, Kline was an account manager at Yahoo. Prior to Yahoo, she served in sales leadership roles at Caesars Entertainment Corporation and Hotel…

    Geoff Michener/ Street Fight- 23 readers -
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