Brightcove

  • How to Monetize Your Video Content on Every Screen

    … and ad-insertion technology have made it possible to optimally format and deliver both ads and content across multiple platforms and screens. Most content owners use client-side ad-insertion technology to monetize content, enabling enhanced client-side monetization models — interactive ad units and pay-per-click — and client-side beaconing…

    AllFacebookin Content How To's- 19 readers -
  • Six Actionable SEO Tips You Can Discover From Every SERP

    … the only algorithmic influence that has produced the higher ranking from BrightCove. But we must at least admit that it has some level of influence. Furthermore, we have to acknowledge that if SpotXChange were to produce a similar page with closer URL relevance, it might achieve higher ranking. 3. Understand What Kind of Results are Favored…

    Neil Patel/ Search Engine Journalin SEO- 19 readers -
  • 4 big myths about video, busted

    … for advertising, and now we have this wave of companies who see consumers are comfortable paying for online video, so they’re launching subscription video on-demand and over-the-top services. There have been several major players entering the space [such as CBS and HBO] in just the last month and a half.” Myth: Simple pricing is best for subscription…

    Eric Blattberg/ Digiday- 17 readers -
  • SEO Friendly Video Content

    … cited content creation as the most effective tactic for inbound marketing. When asked which inbound tactics are most effective, 59% of respondents cited marketing content creation, with SEO (54%) close behind. According to the Demand Metric B2B Video Marketing Benchmark and Best Practices Report, video spending has increased among 63 percent of B2B…

    Damian Nixey/ E-Web Marketingin Social SEO Content- 22 readers -
  • Why YouTube isn’t enough for publishers

    … total backing to $25.6 million. You may not have heard of JW Player, but more than 2 million sites use its player to serve videos to roughly 900 million people every month, according to the company. It turns out there are video options for publishers outside YouTube. It joins a market already crowded with the likes of Brightcove and Ooyala. When you…

    Eric Blattberg/ Digidayin Social YouTube- 13 readers -
  • Reasons Why You Should Not Host Your Own Video

    … at it, it’s because they are underestimating all of the incredible challenges of hosted video that have already been solved elsewhere. YouTube, Vimeo, Wistia, Brightcove, and a variety of Digital Asset Management companies have already worked through several of the challenges of hosted video: Bandwidth Spikes – more than any contextual site…

    Douglas Karr/ Marketing Technology Blogin Social SEO Content- 35 readers -
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