• How to Monetize Your Video Content on Every Screen

    … traffic will double between 2013 and 2018, and live broadcasts will increasingly drive second-screen traffic. For content owners looking to capitalize on the rapid growth of online video viewership, hybrid ad-insertion and advanced player-management technology are providing new opportunities. Albert Lai is the chief technology officer of cloud-based video solution Brightcove. Image courtesy of Shutterstock. …

    AllFacebookin Content How To's- 18 readers -
  • Six Actionable SEO Tips You Can Discover From Every SERP

    …. Here’s an example. Little Tikes, the makers of the “Cozy Coupe” toy car have the rank advantage for the “Cozy Coupe car” keyword. They may not, however, have the CTR advantage. Why? Because their SERP entry lacks the structured data present on the Toys ‘R Us entry. Here’s why. Google obviously prefers to rank sites with schema markup. According…

    Neil Patel/ Search Engine Journalin SEO- 15 readers -
  • 5 Rules For Video Content Marketing In 2015

    … to put them. Vimeo, Brightcove, YouTube, and other video hosting sites are an option. However, they might not be your best choice if you want to retain complete control over your content and what ads (if any) are shown alongside it. Housing your video in an on-site content management system is a better bet. From there you can set up on other…

    Lisa Hoover Mcgreevy/ Visual.lyin Content Twitter- 22 readers -
  • 4 big myths about video, busted

    … solutions at Brightcove “The money that’s being made in online video is still heavily weighted toward subscription-based services,” according to Green. “We’re all doing these cool advertiser-based initiatives, but if you think about Netflix, that business model is still predominating.” Green has a point: Online and TV-based streaming services…

    Eric Blattberg/ Digiday- 12 readers -
  • SEO Friendly Video Content

    … results, you must make these assets discoverable and as relevant to the keywords as possible. This includes adding a unique title, meta description, play page URL, thumbnail URL, and a raw video file or player URL. 2: Look before you leap Think outside the box – upload all content to Vimeo, Brightcove or a similar product – don’t just limit yourself…

    Damian Nixey/ E-Web Marketingin Social SEO Content- 14 readers -
  • Why YouTube isn’t enough for publishers

    … total backing to $25.6 million. You may not have heard of JW Player, but more than 2 million sites use its player to serve videos to roughly 900 million people every month, according to the company. It turns out there are video options for publishers outside YouTube. It joins a market already crowded with the likes of Brightcove and Ooyala. When you…

    Eric Blattberg/ Digidayin Social YouTube- 8 readers -
  • Reasons Why You Should Not Host Your Own Video

    … at it, it’s because they are underestimating all of the incredible challenges of hosted video that have already been solved elsewhere. YouTube, Vimeo, Wistia, Brightcove, and a variety of Digital Asset Management companies have already worked through several of the challenges of hosted video: Bandwidth Spikes – more than any contextual site…

    Douglas Karr/ Marketing Technology Blogin Social SEO Content- 34 readers -
Get the top posts daily into your mailbox!
More from around the web