Brightcove

  • How to Monetize Your Video Content on Every Screen

    … traffic will double between 2013 and 2018, and live broadcasts will increasingly drive second-screen traffic. For content owners looking to capitalize on the rapid growth of online video viewership, hybrid ad-insertion and advanced player-management technology are providing new opportunities. Albert Lai is the chief technology officer of cloud-based video solution Brightcove. Image courtesy of Shutterstock. …

    AllFacebookin Content How To's- 20 readers -
  • Six Actionable SEO Tips You Can Discover From Every SERP

    … SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test. One of the best eyeball tests is the Google SERP. Using information from the Google SERP, you can discover how your website…

    Neil Patel/ Search Engine Journalin SEO- 21 readers -
  • 5 Rules For Video Content Marketing In 2015

    … to put them. Vimeo, Brightcove, YouTube, and other video hosting sites are an option. However, they might not be your best choice if you want to retain complete control over your content and what ads (if any) are shown alongside it. Housing your video in an on-site content management system is a better bet. From there you can set up on other…

    Lisa Hoover Mcgreevy/ Visual.lyin Content Twitter- 29 readers -
  • 4 big myths about video, busted

    … across the industry. Here’s what each one of them thought the biggest misconceptions are — and why they aren’t realistic. Excerpts: Myth: The pay TV industry is crumbling rapidly. Myth buster: Bruce Leichtman, president and principal analyst at Leichtman Research Group “People equate activity of the millennial audience with the cratering of pay…

    Eric Blattberg/ Digiday- 20 readers -
  • SEO Friendly Video Content

    … results, you must make these assets discoverable and as relevant to the keywords as possible. This includes adding a unique title, meta description, play page URL, thumbnail URL, and a raw video file or player URL. 2: Look before you leap Think outside the box – upload all content to Vimeo, Brightcove or a similar product – don’t just limit yourself…

    Damian Nixey/ E-Web Marketingin Social SEO Content- 25 readers -
  • Why YouTube isn’t enough for publishers

    …. “YouTube is a big part of our video ecosystem, but was never a viable player option for us on our domains for a number of reasons, the least of which was the revenue-share implications,” said Danny Gallagher, senior manager of digital development and syndication at CBS television distribution. “Being the owners of a vast library of premium video…

    Eric Blattberg/ Digidayin Social YouTube- 16 readers -
  • Reasons Why You Should Not Host Your Own Video

    … at it, it’s because they are underestimating all of the incredible challenges of hosted video that have already been solved elsewhere. YouTube, Vimeo, Wistia, Brightcove, and a variety of Digital Asset Management companies have already worked through several of the challenges of hosted video: Bandwidth Spikes – more than any contextual site…

    Douglas Karr/ Marketing Technology Blogin Social SEO Content- 36 readers -
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