• Automated Systems: When It Pays to Put Those Eggs in One Basket

    … social media monitoring tools make you way more effective. Most social listening platforms, like NetBase, help you understand the emotions driving social conversations, allowing for more authentic connections with consumers. When your team has access to real-time data, decisions can be made quickly about how best to leverage insights or deal…

    Mary C. Long/ AllTwitter- 25 readers -
  • Mobile Apps Have Disrupted Your World, So Why Not Your Business?

    … MasterCard’s Aspire innovation platform. “But it really only takes one person to move an innovation program forward in a meaningful way, at least to start.” And he should know, as he’s been guiding businesses on exactly that process for the past 20 years. Lesson No. 1: Designating at least one person to look to the future is important. And Ekta Sahasi…

    Mary C. Long/ AllTwitter- 14 readers -