Brightlocal

  • Why Brand Loyalty Hinges on Social Media Engagement

    … this 1,000 times, but humanizing your brand increases consumer trust. In fact, a report from NewsCred found that 69 percent of millennials believe brand recognition and trust are the most important aspects of brand loyalty. This can be done by using social media to show your audience how things are made, who makes your products or causes your company…

    AllFacebookin Social Twitter- 17 readers -
  • Social Media’s Marked Effect on Customer Experience

    … and influence than ever before, and it’s in your company’s best interest to keep them happy by engaging with them on social media as quickly and often as possible. The Human Touch You can vastly improve customer experience by engaging in relationship building on your social media channels. Your customers often base buying decisions on emotion, rather…

    Marketing Technology Blog- 18 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    ….” (Myles Anderson, BrightLocal) 7. Distribute content across the web. “Increasingly, Google will be looking at more than just citations across the web but real word of mouth—both earned and owned media. Distributing out content with a PR strategy or an outbound marketing solution will do more for you than just link and citation building.” (Trevor…

    Stephanie Miles/ Street Fightin How To's- 14 readers -
  • SMBs and Self-Service: Are We There Yet?

    …” of SMB marketing — or at least the desire to do so. Second, as a technical matter, self-service already appears to be at critical mass. A late 2014 survey of 736 mostly North American SMBs by local SEO firm BrightLocal found nearly two-thirds (64 percent) were handling digital marketing in house. A survey of 1,200 SMBs I developed on behalf of YP…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 9 readers -