• Why Brand Loyalty Hinges on Social Media Engagement

    … will be associated with that space, which is only going to drive engagement with your brand. Offer an easy route to reviews In a report from BrightLocal, data showed that 88 percent of U.S. consumers read online reviews to make a decision about a business. This should show you just how critical online reviews can be to your brand. It’s too easy…

    AllFacebookin Social Twitter- 21 readers -
  • Social Media’s Marked Effect on Customer Experience

    … to others Tweet This!, compared to just 19% of customers who do not receive a response. (NM Incite) 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts Tweet This!. (BrightLocal) When companies engage and respond to customer service requests over social media, those customers end…

    Marketing Technology Blog- 18 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    ….” (Myles Anderson, BrightLocal) 7. Distribute content across the web. “Increasingly, Google will be looking at more than just citations across the web but real word of mouth—both earned and owned media. Distributing out content with a PR strategy or an outbound marketing solution will do more for you than just link and citation building.” (Trevor…

    Stephanie Miles/ Street Fightin How To's- 14 readers -
  • SMBs and Self-Service: Are We There Yet?

    …” of SMB marketing — or at least the desire to do so. Second, as a technical matter, self-service already appears to be at critical mass. A late 2014 survey of 736 mostly North American SMBs by local SEO firm BrightLocal found nearly two-thirds (64 percent) were handling digital marketing in house. A survey of 1,200 SMBs I developed on behalf of YP…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 12 readers -
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