Brightlocal

  • Why Brand Loyalty Hinges on Social Media Engagement

    … Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must…

    AllFacebookin Social Twitter- 24 readers -
  • Social Media’s Marked Effect on Customer Experience

    … to others Tweet This!, compared to just 19% of customers who do not receive a response. (NM Incite) 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts Tweet This!. (BrightLocal) When companies engage and respond to customer service requests over social media, those customers end…

    Marketing Technology Blog- 26 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    ….” (Myles Anderson, BrightLocal) 7. Distribute content across the web. “Increasingly, Google will be looking at more than just citations across the web but real word of mouth—both earned and owned media. Distributing out content with a PR strategy or an outbound marketing solution will do more for you than just link and citation building.” (Trevor…

    Stephanie Miles/ Street Fightin How To's- 19 readers -
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