Brightlocal

  • Why Brand Loyalty Hinges on Social Media Engagement

    … company succeed. Trust us: They’re out there and want the recognition. Use Twitter chats to create a community Building brand loyalty all starts with conversation. Luckily, social media engagement requires the same thing. A great way to mix the two is through Twitter chats. There, you can connect other industry people, peers or the brand itself…

    AllFacebookin Social Twitter- 24 readers -
  • Social Media’s Marked Effect on Customer Experience

    … to others Tweet This!, compared to just 19% of customers who do not receive a response. (NM Incite) 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts Tweet This!. (BrightLocal) When companies engage and respond to customer service requests over social media, those customers end…

    Marketing Technology Blog- 26 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … signal signifying both the quality of the business as well as its popularity. Creating a review generation program to solicit reviews from customers and to respond to negative—and positive—reviews is critical.” (Trevor Sumner, LocalVox) 4. Get local links. “This is a serious difference maker in local search. Most businesses have very few links. Five…

    Stephanie Miles/ Street Fightin How To's- 19 readers -