Brightlocal

    • Why Brand Loyalty Hinges on Social Media Engagement

      Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must first understand what it really means.

      AllFacebookin Social Twitter- 15 readers -
  • Social Media’s Marked Effect on Customer Experience

    … to others Tweet This!, compared to just 19% of customers who do not receive a response. (NM Incite) 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts Tweet This!. (BrightLocal) When companies engage and respond to customer service requests over social media, those customers end…

    Marketing Technology Blog- 18 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … signal signifying both the quality of the business as well as its popularity. Creating a review generation program to solicit reviews from customers and to respond to negative—and positive—reviews is critical.” (Trevor Sumner, LocalVox) 4. Get local links. “This is a serious difference maker in local search. Most businesses have very few links. Five…

    Stephanie Miles/ Street Fightin How To's- 13 readers -
  • SMBs and Self-Service: Are We There Yet?

    … recently. It too is coming to the conclusion it needs partners with reach into the SMB market. Despite the challenges and failures of countless local-market startups, many industry observers continue to argue that DIY at scale is just around the corner. The “DIY bears” push back by pointing out that most SMBs lack the time, desire, or expertise to do…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 9 readers -
Get the top posts daily into your mailbox!