• Why Brand Loyalty Hinges on Social Media Engagement

    … company succeed. Trust us: They’re out there and want the recognition. Use Twitter chats to create a community Building brand loyalty all starts with conversation. Luckily, social media engagement requires the same thing. A great way to mix the two is through Twitter chats. There, you can connect other industry people, peers or the brand itself…

    AllFacebookin Social Twitter- 24 readers -
  • Social Media’s Marked Effect on Customer Experience

    … When businesses first ventured into the world of social media, it was used as a platform to market their product and increase sales. In the last few years, however, social media has morphed into the favored medium of the online community — a place to interact with the brands they admire, and more importantly, seek help when they have issues…

    Marketing Technology Blog- 26 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … it to rank and push your competitors off the front page.” (Trevor Sumner, LocalVox) 10. Measure, analyze, and see what is working. “A strategy is only as good as the data you are measuring against so make sure that your focus isn’t only on building pages and citations, but how real conversions are driving value back to your business, like ranking, foot traffic, and online web analytics.” (Tyler Ludwig, Rio SEO) Stephanie Miles is a senior editor at Street Fight. Interviews have been edited for length and clarity. …

    Stephanie Miles/ Street Fightin How To's- 19 readers -
  • SMBs and Self-Service: Are We There Yet?

    … distrust of many marketing vendors and a desire for control. A recent UK-based SMB survey from Bing and agency Latitude White polled 311 SMBs, finding only 18 percent trusted their SEO and PPC agencies. In other words, 82 percent didn’t trust their marketing providers. This kind of suspicion and sentiment may be driving some of the “in-sourcing…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 14 readers -
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