• Why Brand Loyalty Hinges on Social Media Engagement

    … will be associated with that space, which is only going to drive engagement with your brand. Offer an easy route to reviews In a report from BrightLocal, data showed that 88 percent of U.S. consumers read online reviews to make a decision about a business. This should show you just how critical online reviews can be to your brand. It’s too easy…

    AllFacebookin Social Twitter- 20 readers -
  • Social Media’s Marked Effect on Customer Experience

    … and influence than ever before, and it’s in your company’s best interest to keep them happy by engaging with them on social media as quickly and often as possible. The Human Touch You can vastly improve customer experience by engaging in relationship building on your social media channels. Your customers often base buying decisions on emotion, rather…

    Marketing Technology Blog- 18 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … it to rank and push your competitors off the front page.” (Trevor Sumner, LocalVox) 10. Measure, analyze, and see what is working. “A strategy is only as good as the data you are measuring against so make sure that your focus isn’t only on building pages and citations, but how real conversions are driving value back to your business, like ranking, foot traffic, and online web analytics.” (Tyler Ludwig, Rio SEO) Stephanie Miles is a senior editor at Street Fight. Interviews have been edited for length and clarity. …

    Stephanie Miles/ Street Fightin How To's- 14 readers -
  • SMBs and Self-Service: Are We There Yet?

    … The question of whether or when SMBs are going to self-provision online marketing has been a topic of speculation and intense debate for at least a decade. During the dot-com boom of the early 2000s, waves of companies took a run at the SMB market. Their notion was they could acquire local advertisers with little or no sales outreach. As one…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 9 readers -
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