• Social Media’s Marked Effect on Customer Experience

    … When businesses first ventured into the world of social media, it was used as a platform to market their product and increase sales. In the last few years, however, social media has morphed into the favored medium of the online community — a place to interact with the brands they admire, and more importantly, seek help when they have issues…

    Marketing Technology Blog- 15 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    ….” (Myles Anderson, BrightLocal) 7. Distribute content across the web. “Increasingly, Google will be looking at more than just citations across the web but real word of mouth—both earned and owned media. Distributing out content with a PR strategy or an outbound marketing solution will do more for you than just link and citation building.” (Trevor…

    Stephanie Miles/ Street Fightin How To's- 12 readers -
  • SMBs and Self-Service: Are We There Yet?

    … an offshore team that helps with onboarding issues. There are other such examples as well. Programmatic may soon be instrumental in helping SMBs reach the right audiences across platforms with relatively little effort. Cidewalk is an example of a mobile display solution for SMBs that has promise though it’s not quite there. Google’s own AdWords…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 8 readers -