Brightlocal

  • Why Brand Loyalty Hinges on Social Media Engagement

    … Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must…

    AllFacebookin Social Twitter- 24 readers -
  • Social Media’s Marked Effect on Customer Experience

    … to others Tweet This!, compared to just 19% of customers who do not receive a response. (NM Incite) 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts Tweet This!. (BrightLocal) When companies engage and respond to customer service requests over social media, those customers end…

    Marketing Technology Blog- 25 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … signal signifying both the quality of the business as well as its popularity. Creating a review generation program to solicit reviews from customers and to respond to negative—and positive—reviews is critical.” (Trevor Sumner, LocalVox) 4. Get local links. “This is a serious difference maker in local search. Most businesses have very few links. Five…

    Stephanie Miles/ Street Fightin How To's- 17 readers -
  • SMBs and Self-Service: Are We There Yet?

    …” of SMB marketing — or at least the desire to do so. Second, as a technical matter, self-service already appears to be at critical mass. A late 2014 survey of 736 mostly North American SMBs by local SEO firm BrightLocal found nearly two-thirds (64 percent) were handling digital marketing in house. A survey of 1,200 SMBs I developed on behalf of YP…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 14 readers -
Get the top posts daily into your mailbox!