Brinker

  • The Myth of the DMP in Marketing

    … as more IoT-oriented products come online. This is why Scott Brinker separates DMPs and CDPs in his Marketing Technology Landscape Supergraphic. Called out in his squint-inducing 3,900+ logo chart are two separate categories with different vendors. In his write up announcing the graphic, Brinker points out correctly that the One Platform to Rule…

    Marketing Technology Blog- 14 readers -
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  • Don’t believe (all) the martech hypeDon’t believe (all) the martech hype
    While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.