Brinker

  • The Myth of the DMP in Marketing

    … as more IoT-oriented products come online. This is why Scott Brinker separates DMPs and CDPs in his Marketing Technology Landscape Supergraphic. Called out in his squint-inducing 3,900+ logo chart are two separate categories with different vendors. In his write up announcing the graphic, Brinker points out correctly that the One Platform to Rule…

    Marketing Technology Blog- 11 readers -
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