Broadcast

    • Real vs Fake News: Which One Is Winning in the World of Online Video?

      If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon. But they would be wrong.

      Greg Jarboe/ ReelSEOin Social YouTube- 7 readers -
  • Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

    … without permission is illegal and could result in legal action. As such, having permission not only protects you from lawsuits but enables you to use it now and into the future. You need to obtain permission to use someone else's music in your video because they are the copyright holder of that content. Using music without permission is illegal…

    ReelSEOin Social Facebook YouTube- 10 readers -
  • Where are Retailers Spending Their Advertising Dollars?

    … It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … on platforms like Instagram. In the case of the VMA’s, which combines celebrity fandom with music, digital video distribution on social video channels will be an essential factor towards the future of this historically important event. …

    ReelSEOin Social- 15 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 10 readers -
  • 2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

    … arousal positive emotion, according to Dr. Karen Nelson-Field, the author of Viral Marketing: The Science of Sharing. So, if video marketers are trying to move the needle on brand objectives such as awareness, perception, and interest, or they’re trying to “put butts in seats” BEFORE an upcoming tent-pole event, then they are more likely to make…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 20 readers -
  • Nielsen’s Top Social TV Moments on Twitter

    …, streaming and cable. Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. #SB50, the official Super Bowl hashtag, received more than 3.7 million tweets. Other live events like the #Oscars also fared very well, with 2.9 million tweets. And scripted television events scored…

    AllTwitterin Twitter- 9 readers -
  • Late Night Television's Takeover of YouTube

    …. If all you do is focus on making the best content you possibly can, that’s step one. These channels put out a lot of content on a regular basis. Take a chance with a new idea, you can never be certain which things will resonate best with viewers. The content that works the best for these channels is usually timely, relevant, in collaboration with a popular star and of course entertaining. …

    Andy Smith/ ReelSEOin Social YouTube- 19 readers -
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