Broadcast

  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    … the spread of fake news. And, for the media buyers attending BBC.com’s 2017 NewFronts presentation, it means taking a second look at one of the most trusted news sources in the world and exploring how its editorial expertise and values can enhance its commercial offerings. BBC News: A Global Resource Now, the BBC World News television channel…

    Greg Jarboe/ ReelSEOin Social- 29 readers -
  • YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

    … find no better time than right now. However, before you dive in blindly, you should make sure you’re following some of the best practices for this platform. Doing so will not only help you get the most return on your efforts, but also ensure you’re properly capitalizing on everything YouTube Live has to offer your brand. The History of YouTube…

    ReelSEOin Social YouTube- 27 readers -
  • Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

    …, and those who haven’t got a clue. Ideally, all content creators should be in the first category, but we believe you can get away with a wide understanding. When creators ask about using copyrighted music in videos, especially in relation to their YouTube uploads, the same questions keep coming up; fair use, music licensing, and removed videos. Today…

    ReelSEOin Social Facebook YouTube- 32 readers -
  • Where are Retailers Spending Their Advertising Dollars?

    … It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter…

    Douglas Karr/ Marketing Technology Blogin EMail- 28 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … on platforms like Instagram. In the case of the VMA’s, which combines celebrity fandom with music, digital video distribution on social video channels will be an essential factor towards the future of this historically important event. …

    ReelSEOin Social- 29 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 24 readers -
  • 2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

    … arousal positive emotion, according to Dr. Karen Nelson-Field, the author of Viral Marketing: The Science of Sharing. So, if video marketers are trying to move the needle on brand objectives such as awareness, perception, and interest, or they’re trying to “put butts in seats” BEFORE an upcoming tent-pole event, then they are more likely to make…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 39 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    … From Deadpool to Donald Trump, multichannel media is dominating 2016, and it’s about time. E-commerce, mobile applications and social media have all been huge for years now, leaving some of us wondering if offline media was dead. Despite the ascendancy of digital channels, more than 50 percent of online ad impressions aren’t actually seen…

    AllFacebookin Social Facebook How To's YouTube- 39 readers -
  • Television’s Dynamic Evolution Continues

    … spending on commercials in the Super Bowl from 1967 through 2016 (and adjusted for inflation) was $5.9 billion. Super Bowl 50’s estimated share of 2016 U.S. broadcast network TV ad spending was a record 2.4%, double the level in 2010 (1.2%), four times the level in 1995 (0.6%), and six times the level in 1990 (0.4%). The big game followed…

    Marketing Technology Blogin Paid Search- 24 readers -
  • Nielsen’s Top Social TV Moments on Twitter

    … For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. New data from Nielsen Social demonstrates how much activity surrounds broadcast TV…

    AllTwitterin Twitter- 14 readers -
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