Broadcast

  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … returned in searches on Yahoo News.” Back then, Ulken defined “traditional news source” as website affiliated with a wire service, newspaper, magazine, TV station, radio station, broadcast network or cable network. And he said that “non-traditional sources” found in Google News included “a number of relatively obscure, online-only news sources (some…

    Greg Jarboe/ ReelSEOin Social YouTube- 9 readers -
  • Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

    … without permission is illegal and could result in legal action. As such, having permission not only protects you from lawsuits but enables you to use it now and into the future. You need to obtain permission to use someone else's music in your video because they are the copyright holder of that content. Using music without permission is illegal…

    ReelSEOin Social Facebook YouTube- 12 readers -
  • Where are Retailers Spending Their Advertising Dollars?

    … It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … The 2016 VMA’s were hosted on August 28th - and while linear broadcast ratings were down 34% according to Variety, digital video views and engagements saw significant increases - especially on Instagram. According to data pulled from Tubular Labs, total video engagements increased 58% on Instagram for VMA videos vs. last year! 2016 VMA's: Huge…

    ReelSEOin Social- 18 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 12 readers -
  • 2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

    … arousal positive emotion, according to Dr. Karen Nelson-Field, the author of Viral Marketing: The Science of Sharing. So, if video marketers are trying to move the needle on brand objectives such as awareness, perception, and interest, or they’re trying to “put butts in seats” BEFORE an upcoming tent-pole event, then they are more likely to make…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 22 readers -
  • Nielsen’s Top Social TV Moments on Twitter

    … For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. New data from Nielsen Social demonstrates how much activity surrounds broadcast TV…

    AllTwitterin Twitter- 10 readers -
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