Broadcast

  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    … I had a seat in the front row of the BBC’s 2017 NewFronts presentation, and as expected, BBC.com talked about how news organizations like the BBC can play an integral role in combating fake news. But, one of its strategies and tactics was totally unexpected: The BBC calls it, “slow news.” Now, before anyone jumps to the wrong conclusion…

    Greg Jarboe/ ReelSEOin Social- 30 readers -
  • YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

    … platforms like Facebook Live and Live.ly. By 2010, Google’s online video giant had already broadcast live events around the world, such as a press conference by then-President Obama and a concert by U2. In this same year, YouTube started testing its live feature with select users, before eventually opening up the platform to everyone. YouTube Live…

    ReelSEOin Social YouTube- 28 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … returned in searches on Yahoo News.” Back then, Ulken defined “traditional news source” as website affiliated with a wire service, newspaper, magazine, TV station, radio station, broadcast network or cable network. And he said that “non-traditional sources” found in Google News included “a number of relatively obscure, online-only news sources (some…

    Greg Jarboe/ ReelSEOin Social YouTube- 35 readers -
  • Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

    … streaming and music work no differently than they do with static uploads. The ContentID system built into YouTube runs during a live broadcast and listens for copyright music. If it finds any violations, your broadcast is immediately terminated and you will receive a copyright strike. #8 If I terminate my subscription with my music provider can the owner…

    ReelSEOin Social Facebook YouTube- 33 readers -
  • Where are Retailers Spending Their Advertising Dollars?

    … It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter…

    Douglas Karr/ Marketing Technology Blogin EMail- 28 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … reigned supreme by earning a total of 58M views, 3.3M engagements and 4,103 uploads. By views, 15.2% of all VMAs coverage was focused on her. Instagram Video: Essential for Tentpole Events So, while broadcast ratings may have been down to record lows, digital views and engagements continues to increase across this tent-pole event for Viacom. Given…

    ReelSEOin Social- 30 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 29 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    … and—gasp–the walls of public spaces, that’s when you can really make an impression. Today it’s all about finding the best multichannel mix. Internet-driven companies like Uber use outdoor, print and broadcast media for visibility. Brick-and-mortar businesses are turning to online advertising to ensure their survival. Research by TVTY shows that 67…

    AllFacebookin Social Facebook How To's YouTube- 39 readers -
  • Television’s Dynamic Evolution Continues

    … spending on commercials in the Super Bowl from 1967 through 2016 (and adjusted for inflation) was $5.9 billion. Super Bowl 50’s estimated share of 2016 U.S. broadcast network TV ad spending was a record 2.4%, double the level in 2010 (1.2%), four times the level in 1995 (0.6%), and six times the level in 1990 (0.4%). The big game followed…

    Marketing Technology Blogin Paid Search- 24 readers -
  • Nielsen’s Top Social TV Moments on Twitter

    … For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. New data from Nielsen Social demonstrates how much activity surrounds broadcast TV…

    AllTwitterin Twitter- 15 readers -
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