• Where are Retailers Spending Their Advertising Dollars?

      It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter of sophistication.

      Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
    • Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

      While content is the main focus for creators, a growing concern for those that want to use music composed by someone else in their videos, has to be copyright. Generally, creators fall into one of three categories: those who understand copyrighted music issues, those who know just enough about copyright to avoid strikes on their channels, and those who haven’t got a clue.

      ReelSEOin Social Facebook YouTube- 6 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … The 2016 VMA’s were hosted on August 28th - and while linear broadcast ratings were down 34% according to Variety, digital video views and engagements saw significant increases - especially on Instagram. According to data pulled from Tubular Labs, total video engagements increased 58% on Instagram for VMA videos vs. last year! 2016 VMA's: Huge…

    ReelSEOin Social- 12 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 10 readers -
  • 2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

    … Channel, big movie releases like Star Wars: The Force Awakens, or Halloween or April Fools’ Day jokes. Well, the Olympics provides some best practices worth adopting for B2B video marketers who use an industry trade show or conference as their annual tent-pole event. As you already know, tent-pole events drive search trends, editorial opportunities…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 16 readers -
  • Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!

    This column is going to focus on Periscope, Facebook Live, and YouTube Mobile Live Streaming. They represent the lions and tigers and bears, oh my, in the live streaming app category. What about Meerkat? Well, if I’d written this column at the beginning of the year, then it might have been titled, “Meerkat, Periscope, and Facebook Live, oh my!” But, the landscape in this cate ...

    Greg Jarboe/ ReelSEO- 7 readers -
  • Nielsen’s Top Social TV Moments on Twitter

    … For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. New data from Nielsen Social demonstrates how much activity surrounds broadcast TV…

    AllTwitterin Twitter- 7 readers -
  • Late Night Television's Takeover of YouTube

    …. If all you do is focus on making the best content you possibly can, that’s step one. These channels put out a lot of content on a regular basis. Take a chance with a new idea, you can never be certain which things will resonate best with viewers. The content that works the best for these channels is usually timely, relevant, in collaboration with a popular star and of course entertaining. …

    Andy Smith/ ReelSEOin Social YouTube- 15 readers -
  • Let’s warm up #Snowmaggedon2016 with a whopping dose of Sunny.

    …For the past few years during the winter months, Starmark has created a mega-wall billboard for Greater Fort Lauderdale CVB in the middle of Times Square — grabbing the attention of freezing New Yorkers with Hello Sunny messaging. This winter, we decided to take this big idea and make it even bigger. Starmark’s media... View Article…

    Starmark- 7 readers -
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