Broadcast

  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon…

    Greg Jarboe/ ReelSEOin Social YouTube- 12 readers -
  • Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

    …, and those who haven’t got a clue. Ideally, all content creators should be in the first category, but we believe you can get away with a wide understanding. When creators ask about using copyrighted music in videos, especially in relation to their YouTube uploads, the same questions keep coming up; fair use, music licensing, and removed videos. Today…

    ReelSEOin Social Facebook YouTube- 13 readers -
  • Where are Retailers Spending Their Advertising Dollars?

    … It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … The 2016 VMA’s were hosted on August 28th - and while linear broadcast ratings were down 34% according to Variety, digital video views and engagements saw significant increases - especially on Instagram. According to data pulled from Tubular Labs, total video engagements increased 58% on Instagram for VMA videos vs. last year! 2016 VMA's: Huge…

    ReelSEOin Social- 19 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 14 readers -
  • 2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

    … an impact with a well-edited trackvert than with live video streaming. Video Marketing Secret Weapon: FOMO! However, once the tent-pole event kicks off, the best practices and strategies change. Why? Because everything worth seeing is happening now, in real-time. And this triggers a new emotion: The Fear of missing out (FOMO). During a tent-pole event…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 25 readers -
  • Nielsen’s Top Social TV Moments on Twitter

    …, streaming and cable. Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. #SB50, the official Super Bowl hashtag, received more than 3.7 million tweets. Other live events like the #Oscars also fared very well, with 2.9 million tweets. And scripted television events scored…

    AllTwitterin Twitter- 11 readers -
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