Broadcast Networks

  • How Does Nielsen Accurately Provide Social TV Measurement?

    … it tracks Twitter activity in the U.S. related to TV programs on English-language and Spanish-language broadcast and cable networks, starting three hours before airtime and extending to three hours after airtime, as well as on a 24-hour-per-day, seven-day-per-week basis. Nielsen offered further detailed insights into its methodology Monday, starting…

    David Cohen/ AllFacebookin Twitter How To's- 20 readers -
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