Broadcast Networks

  • How Does Nielsen Accurately Provide Social TV Measurement?

    … Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies…

    David Cohen/ AllFacebookin Twitter How To's- 13 readers -
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