- Our Blog
Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies and quotes) on Twitter is with organic tweets sent by.
…, Fox, official upfront trailer, YouTube, 1,699,149 The most-viewed trailers on Facebook and YouTube combined were: This Is Us, NBC, 47,021,068 Prison Break, Fox, 30,693,677 Timeless, NBC, 14,337,882 Speechless, ABC, 6,645,537 The Good Place, NBC, 6,421,525 Broadcast networks, by total Facebook and Twitter mentions: NBC, 28,411 Fox, 10,698 ABC…
… Harnessing the power of Twitter to spread the word about your brand is good for earned media. In fact, a retweet or mention from another person is considered earned by some. That is, you created a message so relevant to the reader that they decide it’s important to share it. While we could expound on how to write tweets that get shared, Twitter…