Broadcast Networks

    • How Does Nielsen Accurately Provide Social TV Measurement?

      Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies and quotes) on Twitter is with organic tweets sent by.

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