Broadcast Networks

  • How Does Nielsen Accurately Provide Social TV Measurement?

    … and quotes) on Twitter is with organic tweets sent by the audience, while 19 percent is with content posted by network accounts via network, program and talent accounts. However, in terms of engagement per tweet, the network-owned tweets drew 70 engagements apiece, compared with just eight for the organic tweets. The measurement company said…

    David Cohen/ AllFacebookin Twitter How To's- 19 readers -