Brooke B. Sellas

    • Research Backs Email Marketing as The Biggest, Baddest Medium on the Block

      By Brooke B. Sellas, {grow} Contributing Columnist Why are marketers so intent on killing email marketing? (Or everything, for that matter?) Email marketing is NOT dead. In fact, if you aren’t using it you’re probably not the brightest light in the chandelier. There. I said it. You know what’s dead? Bad email marketing.

      {grow}in EMail- 18 readers -
  • Use This Surefire Guide To Boost Your Social Media Followers

    … By Brooke B. Sellas, {grow} Contributing Columnist Do social media followers matter? (Hint: they do) We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Nearly all of our clients choose “growing and engaging audiences…

    {grow}in Social- 17 readers -
  • Beware The Planning Fallacy (And Other Time Management Tips)

    … By Brooke B. Sellas, {grow} Contributing Columnist Even though “planning fallacy” sounds like a ten-dollar SAT word that doesn’t affect you, I bet it does. When it comes to time management, most of us are caught in the trap of our own planning fallacy; which is what psychologists call our tendency to underestimate how long it will take…

    {grow}- 14 readers -
  • Facebook Marketers need to take a hint from Wonder Woman

    … By Brooke B. Sellas, {grow} Contributing Columnist Confession time. I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. I drag my husband to every single superhero movie that comes out. So you can imagine how excited I was when Wonder Woman appeared in Batman V Superman last…

    {grow}in Social- 16 readers -
  • Marketers, Are You Ready For Voice Search?

    … thinking: Are marketers ready for this new type of search marketing? Are we even planning for voice search (and how DO we plan)? The Rapid Growth Of Voice Search Even if voice search isn’t on your radar, it’s garnering a lot of attention from many marketers. Mary Meeker dedicated 23 slides to voice search in her Annual Internet Trends Report, most…

    {grow}- 13 readers -
  • The raw truth about “I work harder than you”

    …-day workweek schedule has a clear effect on work-life balance. Working Smarter Not Harder, A Mistake? If I work a 50-hour week am I less of an entrepreneur? Do I not “want it as bad” as other business owners? I’m I lazy; do I have no hustle? (and here’s the problem with hustle) I’m not buying it. I plan on doing everything I do now, which…

    {grow}- 15 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … deck as client education, I’ve got three more below. Onboarding Onboarding is probably the best and most transparent place to educate your new client. We like to take this chance to underscore certain finer points (like terms and conditions from their already signed agreement) and add in education that hits those FAQs. Here’s what we include…

    {grow}in Content- 19 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 34 readers -
  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … on YouTube or Instagram — and deposit big money in their pockets. The average celebrity influencer, for instance, makes $75,000 for an Instagram post and $35,000 per paid tweet! But I’m not here to stir the giant pot of influence Kool-Aid. Influence marketing is here, it’s important, and you need to consider how it might fit for you. The purpose…

    {grow}- 21 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … and KPIs may need to change. Here are some new perspectives on measurement from Intelligence Analyst Hessie Jones: Key Performance Indicators: New Versus Old After reading my last {grow} post on three common goals and KPIs for social media marketing, you alluded to NEW insights being more important. Can you share with us what some of those new insights…

    {grow}- 27 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 21 readers -
  • A reasonable plan to scale content marketing efforts

    … By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post…

    {grow}in Content- 17 readers -
Get the top posts daily into your mailbox!