Brooke B. Sellas

    • Marketers, Are You Ready For Voice Search?

      By Brooke B. Sellas, {grow} Contributing Columnist One of my favorite things to do on the weekends is to yell at Alexa, “Alexa, play top dance music!” And then I turn the volume up ridiculously loud and cook my husband breakfast or commence with the weekly chores. Other than dancing my way through the weekend, this little habit has got me thinking: Are marketers ready for th ...

      {grow}- 12 readers -
  • The raw truth about “I work harder than you”

    … By Brooke B. Sellas, {grow} Contributing Columnist “I work harder than you.” Those five words are devastatingly destructive. I had this terrible fight with a good friend about a year ago. She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go…

    {grow}- 11 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … By Brooke B. Sellas, {grow} Contributing Columnist Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” Exasperated yet? I’m here to challenge you…

    {grow}in Content- 16 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 30 readers -
  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … on YouTube or Instagram — and deposit big money in their pockets. The average celebrity influencer, for instance, makes $75,000 for an Instagram post and $35,000 per paid tweet! But I’m not here to stir the giant pot of influence Kool-Aid. Influence marketing is here, it’s important, and you need to consider how it might fit for you. The purpose…

    {grow}- 18 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 21 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 19 readers -
  • A reasonable plan to scale content marketing efforts

    … and how it can help our team scale content marketing endeavors. What do you think about the Pyramid method? Is it something you’d consider to help scale content marketing at your company? Let me know in the comments below! Brooke B. Sellas is an in-the-trenches digital marketer & owner at B Squared Media, blossoming blogger, and a purveyor…

    {grow}in Content- 16 readers -
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