Brooke B. Sellas

    • 17 Lead Generation Tactics Every Marketer Should Try

      By Brooke B. Sellas, {grow} Contributing Columnist 2018 will be the year marketers focus on lead generation and ROI. Sure, that’s a strong statement, but in uncertain times, results will ensure accountability (and job security). With our volatile economy and technological impacts forcing cuts to marketing and PR departments, marketers need to entrench their efforts in growing sales.

      {grow}- 11 readers -
  • How Many Social Media Accounts Does Your Company Need?

    … By Brooke B. Sellas, {grow} Contributing Columnist There’s often a debate over social media accounts; larger companies frequently feel they need a local presence for every office. But is that a smart strategy? When it comes to a global versus local debate, who should win? Let’s discuss. The Case For Global Social Media Accounts When…

    {grow}in Social How To's- 11 readers -
  • Thank You for Not Talking: A Guide for Serious Marketers

    … it should be. The communication guide I’m laying out in this post will help you be a better communicator. And what marketer doesn’t need that?! It’s time for a rant. Active Listening Is Lacking Our world is supremely noisy. Your mobile device is likely blowing up constantly with pings, bells, buzzes, notifications, reminders, and 20 email pop-ups…

    {grow}- 8 readers -
  • Research Backs Email Marketing as The Biggest, Baddest Medium on the Block

    … By Brooke B. Sellas, {grow} Contributing Columnist Why are marketers so intent on killing email marketing? (Or everything, for that matter?) Email marketing is NOT dead. In fact, if you aren’t using it you’re probably not the brightest light in the chandelier. There. I said it. You know what’s dead? Bad email marketing. So, stop throwing…

    {grow}in EMail- 18 readers -
  • Use This Surefire Guide To Boost Your Social Media Followers

    … Media, blossoming blogger, and a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post Use This Surefire Guide To Boost Your Social Media Followers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 18 readers -
  • Beware The Planning Fallacy (And Other Time Management Tips)

    … By Brooke B. Sellas, {grow} Contributing Columnist Even though “planning fallacy” sounds like a ten-dollar SAT word that doesn’t affect you, I bet it does. When it comes to time management, most of us are caught in the trap of our own planning fallacy; which is what psychologists call our tendency to underestimate how long it will take…

    {grow}- 14 readers -
  • Facebook Marketers need to take a hint from Wonder Woman

    … By Brooke B. Sellas, {grow} Contributing Columnist Confession time. I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. I drag my husband to every single superhero movie that comes out. So you can imagine how excited I was when Wonder Woman appeared in Batman V Superman last…

    {grow}in Social- 16 readers -
  • Marketers, Are You Ready For Voice Search?

    … thinking: Are marketers ready for this new type of search marketing? Are we even planning for voice search (and how DO we plan)? The Rapid Growth Of Voice Search Even if voice search isn’t on your radar, it’s garnering a lot of attention from many marketers. Mary Meeker dedicated 23 slides to voice search in her Annual Internet Trends Report, most…

    {grow}- 13 readers -
  • The raw truth about “I work harder than you”

    … as many hours as I was (or more) she still found the time for social activities, friends and parties, and exercise. I was “too busy” for those things. I win! But I don’t. No one wins in the competition to work harder. Changing A Mindset My husband, who also competed with me on who works more/harder, noticed this troubling trend, too. At his…

    {grow}- 16 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … deck as client education, I’ve got three more below. Onboarding Onboarding is probably the best and most transparent place to educate your new client. We like to take this chance to underscore certain finer points (like terms and conditions from their already signed agreement) and add in education that hits those FAQs. Here’s what we include…

    {grow}in Content- 19 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 34 readers -
  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … on YouTube or Instagram — and deposit big money in their pockets. The average celebrity influencer, for instance, makes $75,000 for an Instagram post and $35,000 per paid tweet! But I’m not here to stir the giant pot of influence Kool-Aid. Influence marketing is here, it’s important, and you need to consider how it might fit for you. The purpose…

    {grow}- 21 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 30 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 22 readers -
  • A reasonable plan to scale content marketing efforts

    … By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post…

    {grow}in Content- 17 readers -
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