Brooke B. Sellas

    • Beware The Planning Fallacy (And Other Time Management Tips)

      By Brooke B. Sellas, {grow} Contributing Columnist Even though “planning fallacy” sounds like a ten-dollar SAT word that doesn’t affect you, I bet it does. When it comes to time management, most of us are caught in the trap of our own planning fallacy; which is what psychologists call our tendency to underestimate how long it will take to realistically complete a task.

      {grow}- 14 readers -
  • Facebook Marketers need to take a hint from Wonder Woman

    … the cake with showing off (your personality), the Sprout Q2 2017 report shows otherwise. Facebook offers a huge opportunity for brands to build a personality … including taking off-channel content and putting it to work for you on Facebook. Customer service conversations or FAQs to highlight on your Facebook Page In-store demonstrations…

    {grow}in Social- 16 readers -
  • Marketers, Are You Ready For Voice Search?

    … By Brooke B. Sellas, {grow} Contributing Columnist One of my favorite things to do on the weekends is to yell at Alexa, “Alexa, play top dance music!” And then I turn the volume up ridiculously loud and cook my husband breakfast or commence with the weekly chores. Other than dancing my way through the weekend, this little habit has got me…

    {grow}- 13 readers -
  • The raw truth about “I work harder than you”

    … By Brooke B. Sellas, {grow} Contributing Columnist “I work harder than you.” Those five words are devastatingly destructive. I had this terrible fight with a good friend about a year ago. She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go…

    {grow}- 13 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … to be irked with yourself rather than the client. We get so caught up in using content marketing for educating prospects and leads that we’ve forgotten how powerful it can be for client education. Mark Schaefer recently wrote about leveraging content marketing for leads versus loyalty. This is about loyalty. Use these three little-known ways to use…

    {grow}in Content- 19 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 32 readers -
  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … By Brooke B. Sellas, {grow} Contributing Columnist When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers…

    {grow}- 21 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 22 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 20 readers -
  • A reasonable plan to scale content marketing efforts

    … By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post…

    {grow}in Content- 17 readers -
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