Brooke Ballard

  • How to overcome the fact that people are NOT reading your emails

    … By Brooke Ballard, {grow} Contributing Columnist I don’t know about you, but there are MANY days when I want to throw my computer out of a window because of a misinterpreted email. People simply are not reading your emails. They merely scan them in the hope of grasping the context of your business communications. This leads to a lot of back…

    {grow}in EMail How To's- 13 readers -
  • 12 ways to achieve emotional marketing for your B2B company

    … on personal value instead of business value Create an environment for producing positive emotions (believe it or not, positive emotions have more influence on consumer loyalty than trust!) Use storytelling to demonstrate desire to the buyer rather than product positioning Issue #2: “But we’re different!” In Mark Schaefer’s book, Social Media…

    {grow}- 14 readers -
  • The killer user experience: Apple Music

    … on the “regular” radio. I’m convinced that listening to mostly commercials and the same number one hit played every 20 minutes is the leading cause of road rage. Enter Apple Music to save the day. Enter a seriously great user experience (UX). While there are plenty of critics, my marketing eyes (and ears) are constantly being dazzled. Here’s why…

    {grow}- 16 readers -
  • The harsh marketing truth about online reviews

    …, or the marketer POV! See you in the social sphere! Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media, blossoming blogger, and a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post The harsh marketing truth about online reviews appeared first…

    {grow}- 14 readers -
  • If you stopped publishing your social content, would anybody notice?

    … By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. In fact, I have a secret that’s been gnawing at me late at night when I should be sleeping. More on that later … And I think this topic is ripe for conversation. Debate even. With theories like…

    {grow}in Social Content- 6 readers -