Brooke Ballard

  • How to overcome the fact that people are NOT reading your emails

    … By Brooke Ballard, {grow} Contributing Columnist I don’t know about you, but there are MANY days when I want to throw my computer out of a window because of a misinterpreted email. People simply are not reading your emails. They merely scan them in the hope of grasping the context of your business communications. This leads to a lot of back…

    {grow}in EMail How To's- 12 readers -
  • 12 ways to achieve emotional marketing for your B2B company

    … from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands, found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. The hiccup is that B2B brands still aren’t centralizing the emotional connection in their strategy. Solutions: Focus…

    {grow}- 13 readers -
  • The killer user experience: Apple Music

    … below! See you in the social sphere! Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media, blossoming blogger, and a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post The killer user experience: Apple Music appeared first…

    {grow}- 15 readers -
  • The harsh marketing truth about online reviews

    …, or the marketer POV! See you in the social sphere! Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media, blossoming blogger, and a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post The harsh marketing truth about online reviews appeared first…

    {grow}- 14 readers -
  • If you stopped publishing your social content, would anybody notice?

    … social content, would anybody notice? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why customer personas may be an outdated marketing technique Why the economics of blogging are diminishing Three marketing truths for an information dense world The line between Media and Brands is blurring fast What you need to know about emerging content forms …

    {grow}in Social Content- 6 readers -