Brooke Sellas

  • Deleting Your Social Media Business Page? Read This First.

    … of yourself? Which would you choose? Let me know in the comments below and let’s have a conversation about this difficult decision! Brooke B. Sellas is an in-the-trenches digital marketer & owner at B Squared Media, blossoming blogger, and a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post Deleting Your Social Media Business Page? Read This First. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 14 readers -
  • Six methods for smarter marketing segmentation

    … By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your…

    {grow}in EMail- 11 readers -
  • The stress of authenticity and other reasons social media is exhausting

    …; Authenticity Are Not The Same First, a quick lesson. Maybe it’s the teacher in me, but I feel like many marketers use these terms interchangeably when they’re not. Transparency is more about being true to others; offering disclosures as a way to verify that you’re being transparent. Authenticity relates to being your true, authentic self; it means…

    {grow}in Social- 19 readers -
  • A complete strategy for effective scheduled tweets

    … content, so if you’ve got the time I encourage you to take a peek. There are three main tools I use to schedule my tweets (personally and professionally): 1) Klout This tool may surprise some of you, but what I like about Klout is that: It curates content for me based on my needs/keywords I can search for content labeled “hidden gem” in Klout…

    {grow}in Twitter- 9 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    … nose to spite my face, I say, “THEN YOU DEAL WITH THEM.” I’ll wrap it up with one more cliche when it comes to demanding, difficult, and deranged clients: “Not my circus, not my monkeys.” Do you agree or disagree when it comes to cleaning house and saying no to (or firing) demanding clients? Let me know in the comments below! Brooke B. Sellas…

    {grow}in How To's- 12 readers -
  • Help. I’m enslaved by my smartphone.

    … that I’m going to work harder to stop and smell the (IRL) roses, or rely on my device less. While I see the potential problems we’re creating with handheld and wearable technologies they have, without a doubt, also made me feel smarter. I owe my business and livelihood to technology, including mobile phones. And I probably owe a little sanity…

    {grow}- 14 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 12 readers -
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