Brooke Sellas

  • Deleting Your Social Media Business Page? Read This First.

    … Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really…

    {grow}in Social- 15 readers -
  • Six methods for smarter marketing segmentation

    … By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your…

    {grow}in EMail- 12 readers -
  • The stress of authenticity and other reasons social media is exhausting

    …; Authenticity Are Not The Same First, a quick lesson. Maybe it’s the teacher in me, but I feel like many marketers use these terms interchangeably when they’re not. Transparency is more about being true to others; offering disclosures as a way to verify that you’re being transparent. Authenticity relates to being your true, authentic self; it means…

    {grow}in Social- 25 readers -
  • A complete strategy for effective scheduled tweets

    … By Brooke Sellas, {grow} Contributing Columnist Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not productive. Not scalable. Just. Not. Fun. And while automation can certainly make…

    {grow}in Twitter- 10 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    … nose to spite my face, I say, “THEN YOU DEAL WITH THEM.” I’ll wrap it up with one more cliche when it comes to demanding, difficult, and deranged clients: “Not my circus, not my monkeys.” Do you agree or disagree when it comes to cleaning house and saying no to (or firing) demanding clients? Let me know in the comments below! Brooke B. Sellas…

    {grow}in How To's- 20 readers -
  • Help. I’m enslaved by my smartphone.

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. You know, the LIST of stuff for work, home and personal that is a constant ticker tape machine; paper strips overlapping from corner to corner in your…

    {grow}- 23 readers -
  • 3 Ways to know your prospects as well as they know you!

    …. That is, getting to know them. Understanding what it is they’re looking for, and then giving them that. Today I’ll go through three ways you can get to know your prospects in 2016. What Is A Prospect? First, the marketing jargon. Some companies get all fancy and use terms like MQL (marketing qualified lead) and SQL (sales qualified lead). Perhaps…

    {grow}in EMail- 18 readers -
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