Brooke Sellas

  • Deleting Your Social Media Business Page? Read This First.

    … Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really…

    {grow}in Social- 12 readers -
  • Six methods for smarter marketing segmentation

    … By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your…

    {grow}in EMail- 8 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … to ourselves? Admission #3: Social media is exhausting and I’m pooped Admittedly, I’m a perfectionist. This can be good for business, but also very, very bad. Online, there is a colossal amount of pressure to be perfectly perfect. This ties into #1 and #2, but having to be “on” 24/7 is quite draining. Being away from responding on Twitter…

    {grow}in Social- 10 readers -
  • A complete strategy for effective scheduled tweets

    … tweets in and “queue next” or “queue last” — which is cool, but it’s not the best part. The BEST part is ViralPost®, which by definition does this: Developed in 2012, ViralPost®–available in Premium plans—determines the best time to publish content to a brand’s social channels. Unlike other social media scheduling tools, ViralPost® doesn’t consider…

    {grow}in Twitter- 7 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    … and managed for you. We wish Dad would let us be the parent and manage Facebook content and ads, but Dad doesn’t want to give up control. There’s no use trying to educate Dad; he’s been in business longer, knows more, and really likes to stick it to us when we’re “bad.” As my grandma would say, “he needs a spanking all the way to town…

    {grow}in How To's- 6 readers -
  • Help. I’m enslaved by my smartphone.

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. You know, the LIST of stuff for work, home and personal that is a constant ticker tape machine; paper strips overlapping from corner to corner in your…

    {grow}- 9 readers -
  • 3 Ways to know your prospects as well as they know you!

    …. That is, getting to know them. Understanding what it is they’re looking for, and then giving them that. Today I’ll go through three ways you can get to know your prospects in 2016. What Is A Prospect? First, the marketing jargon. Some companies get all fancy and use terms like MQL (marketing qualified lead) and SQL (sales qualified lead). Perhaps…

    {grow}in EMail- 10 readers -
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