Brooke Sellas

  • Deleting Your Social Media Business Page? Read This First.

    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really is? What exactly is the proper protocol ...

    {grow}- 13 readers -
  • Six methods for smarter marketing segmentation

    … an automated task And, once you’ve got your own list and/or database at homeostasis and working for you again, one of the ways you can look to the future for leads is … 6. Purchase a highly-targeted list to market to I know, many marketers are against the purchasing of emails. But, a current marketing agency I consult with has done this many times…

    {grow}in EMail- 9 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … connecting with others emotionally and showing empathy. While I think both are important in business — and transparency seems to be all the rage — I struggle with authenticity at times. I, Brooke, am an extension of B Squared Media. So when I’m representing myself and my company online I’m constantly walking a tightrope of what’s expected, what’s…

    {grow}in Social- 13 readers -
  • A complete strategy for effective scheduled tweets

    … By Brooke Sellas, {grow} Contributing Columnist Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not productive. Not scalable. Just. Not. Fun. And while automation can certainly make…

    {grow}in Twitter- 8 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    … and managed for you. We wish Dad would let us be the parent and manage Facebook content and ads, but Dad doesn’t want to give up control. There’s no use trying to educate Dad; he’s been in business longer, knows more, and really likes to stick it to us when we’re “bad.” As my grandma would say, “he needs a spanking all the way to town…

    {grow}in How To's- 8 readers -
  • Help. I’m enslaved by my smartphone.

    … mind. Fast forward to my smartphone (Apple addict here) and I find my phone perpetuates an already unpleasant sleep. Now when my list rears its ugly head I’m scurrying to grab my phone and have Siri remind me of something, or opening up my blog notes for a fantastic post idea. This one came through at 1:37 AM on a Sunday night, in case you were…

    {grow}- 10 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 11 readers -
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