Brooke Sellas

  • Deleting Your Social Media Business Page? Read This First.

    … of yourself? Which would you choose? Let me know in the comments below and let’s have a conversation about this difficult decision! Brooke B. Sellas is an in-the-trenches digital marketer & owner at B Squared Media, blossoming blogger, and a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post Deleting Your Social Media Business Page? Read This First. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 17 readers -
  • Six methods for smarter marketing segmentation

    … By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your…

    {grow}in EMail- 12 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … By Brooke Sellas, {grow} Contributing Columnist I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. I truly believe in being authentic and transparent. But how far does it have to go? Transparency &…

    {grow}in Social- 27 readers -
  • A complete strategy for effective scheduled tweets

    … By Brooke Sellas, {grow} Contributing Columnist Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not productive. Not scalable. Just. Not. Fun. And while automation can certainly make…

    {grow}in Twitter- 12 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    … and managed for you. We wish Dad would let us be the parent and manage Facebook content and ads, but Dad doesn’t want to give up control. There’s no use trying to educate Dad; he’s been in business longer, knows more, and really likes to stick it to us when we’re “bad.” As my grandma would say, “he needs a spanking all the way to town…

    {grow}in How To's- 22 readers -
  • Help. I’m enslaved by my smartphone.

    … requires too much effort. I feel naked/lost/afraid without my phone. I am enslaved by my smartphone. The Argument There are two sides to every story, and then there’s the truth. One side says smart technology is responsible for making our lives easier, making us more capable, and even more intelligent. The other side says we now are dependent…

    {grow}- 25 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 21 readers -
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