Brooke Sellas

  • Five ways the “attention economy” is driving your business

    … By Brooke Sellas, {grow} Contributing Columnist We’re living in the age of the Attention Economy. Let me rephrase that: We’re still living in the age of the Attention Economy. Nearly 15 years ago, a book on The Attention Economy was published announcing the importance of managing attention for business and branding. And we’re still here…

    {grow}in Content- 26 readers -
  • Deleting Your Social Media Business Page? Read This First.

    … Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really…

    {grow}in Social- 17 readers -
  • Six methods for smarter marketing segmentation

    … By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your…

    {grow}in EMail- 12 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … By Brooke Sellas, {grow} Contributing Columnist I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. I truly believe in being authentic and transparent. But how far does it have to go? Transparency &…

    {grow}in Social- 27 readers -
  • A complete strategy for effective scheduled tweets

    … content. Which is to say that sites like this one are always producers of amazing content and I trust them enough to automatically share their new posts to my Twitter stream. IFTTT has a recipe that allows me to plug in an RSS feed and then share any new posts upon publish. Voila! I don’t even have to think about sharing the content of my fave…

    {grow}in Twitter- 13 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    …!” Or, just to get cut from the client roster. 3) You’re an a-hole When I first got into business nearly five years ago, I read a most excellent book called, The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t. To reiterate, demanding doesn’t mean you’re a deviant a-hole. It has to go further than that. The book outlines…

    {grow}in How To's- 27 readers -
  • Help. I’m enslaved by my smartphone.

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. You know, the LIST of stuff for work, home and personal that is a constant ticker tape machine; paper strips overlapping from corner to corner in your…

    {grow}- 29 readers -
  • 3 Ways to know your prospects as well as they know you!

    …. That is, getting to know them. Understanding what it is they’re looking for, and then giving them that. Today I’ll go through three ways you can get to know your prospects in 2016. What Is A Prospect? First, the marketing jargon. Some companies get all fancy and use terms like MQL (marketing qualified lead) and SQL (sales qualified lead). Perhaps…

    {grow}in EMail- 24 readers -
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