Brooke Sellas

  • Five ways the “attention economy” is driving your business

    …. Facebook’s most recent algorithm change emphasizes this by stressing shares on their network. Why shares? Because shares indicate attention, and attention is why consumers spend 50 minutes a day on the mega platform — more than any other leisure activity. So how can your content marketing efforts garner the much-needed attention that seems…

    {grow}in Content- 26 readers -
  • Deleting Your Social Media Business Page? Read This First.

    … of yourself? Which would you choose? Let me know in the comments below and let’s have a conversation about this difficult decision! Brooke B. Sellas is an in-the-trenches digital marketer & owner at B Squared Media, blossoming blogger, and a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post Deleting Your Social Media Business Page? Read This First. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 17 readers -
  • Six methods for smarter marketing segmentation

    … By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your…

    {grow}in EMail- 12 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … By Brooke Sellas, {grow} Contributing Columnist I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. I truly believe in being authentic and transparent. But how far does it have to go? Transparency &…

    {grow}in Social- 27 readers -
  • A complete strategy for effective scheduled tweets

    … By Brooke Sellas, {grow} Contributing Columnist Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not productive. Not scalable. Just. Not. Fun. And while automation can certainly make…

    {grow}in Twitter- 13 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    … nose to spite my face, I say, “THEN YOU DEAL WITH THEM.” I’ll wrap it up with one more cliche when it comes to demanding, difficult, and deranged clients: “Not my circus, not my monkeys.” Do you agree or disagree when it comes to cleaning house and saying no to (or firing) demanding clients? Let me know in the comments below! Brooke B. Sellas…

    {grow}in How To's- 25 readers -
  • Help. I’m enslaved by my smartphone.

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. You know, the LIST of stuff for work, home and personal that is a constant ticker tape machine; paper strips overlapping from corner to corner in your…

    {grow}- 28 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 24 readers -
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