Brooke Sellas

  • Deleting Your Social Media Business Page? Read This First.

    … social media business page, but at least it’s keeping your placeholder. And people can still find your business on [Facebook/Twitter/SnapChat]. Plus, there are lots of other reasons throwing the baby out with the bathwater may not be the best option: Your social media business page is driving decent referral traffic to your website You still…

    {grow}in Social- 14 readers -
  • Six methods for smarter marketing segmentation

    … an automated task And, once you’ve got your own list and/or database at homeostasis and working for you again, one of the ways you can look to the future for leads is … 6. Purchase a highly-targeted list to market to I know, many marketers are against the purchasing of emails. But, a current marketing agency I consult with has done this many times…

    {grow}in EMail- 9 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … By Brooke Sellas, {grow} Contributing Columnist I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. I truly believe in being authentic and transparent. But how far does it have to go? Transparency &…

    {grow}in Social- 15 readers -
  • A complete strategy for effective scheduled tweets

    … By Brooke Sellas, {grow} Contributing Columnist Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not productive. Not scalable. Just. Not. Fun. And while automation can certainly make…

    {grow}in Twitter- 8 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    … nose to spite my face, I say, “THEN YOU DEAL WITH THEM.” I’ll wrap it up with one more cliche when it comes to demanding, difficult, and deranged clients: “Not my circus, not my monkeys.” Do you agree or disagree when it comes to cleaning house and saying no to (or firing) demanding clients? Let me know in the comments below! Brooke B. Sellas…

    {grow}in How To's- 9 readers -
  • Help. I’m enslaved by my smartphone.

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. You know, the LIST of stuff for work, home and personal that is a constant ticker tape machine; paper strips overlapping from corner to corner in your…

    {grow}- 12 readers -
  • 3 Ways to know your prospects as well as they know you!

    … By Brooke Sellas, {grow} Contributing Columnist How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same…

    {grow}in EMail- 12 readers -
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