Brooke Sellas

  • Deleting Your Social Media Business Page? Read This First.

    … of yourself? Which would you choose? Let me know in the comments below and let’s have a conversation about this difficult decision! Brooke B. Sellas is an in-the-trenches digital marketer & owner at B Squared Media, blossoming blogger, and a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post Deleting Your Social Media Business Page? Read This First. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 14 readers -
  • Six methods for smarter marketing segmentation

    … By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your…

    {grow}in EMail- 10 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … connecting with others emotionally and showing empathy. While I think both are important in business — and transparency seems to be all the rage — I struggle with authenticity at times. I, Brooke, am an extension of B Squared Media. So when I’m representing myself and my company online I’m constantly walking a tightrope of what’s expected, what’s…

    {grow}in Social- 17 readers -
  • A complete strategy for effective scheduled tweets

    … By Brooke Sellas, {grow} Contributing Columnist Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not productive. Not scalable. Just. Not. Fun. And while automation can certainly make…

    {grow}in Twitter- 9 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    …!” Or, just to get cut from the client roster. 3) You’re an a-hole When I first got into business nearly five years ago, I read a most excellent book called, The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t. To reiterate, demanding doesn’t mean you’re a deviant a-hole. It has to go further than that. The book outlines…

    {grow}in How To's- 9 readers -
  • Help. I’m enslaved by my smartphone.

    … that I’m going to work harder to stop and smell the (IRL) roses, or rely on my device less. While I see the potential problems we’re creating with handheld and wearable technologies they have, without a doubt, also made me feel smarter. I owe my business and livelihood to technology, including mobile phones. And I probably owe a little sanity…

    {grow}- 12 readers -
  • 3 Ways to know your prospects as well as they know you!

    …. That is, getting to know them. Understanding what it is they’re looking for, and then giving them that. Today I’ll go through three ways you can get to know your prospects in 2016. What Is A Prospect? First, the marketing jargon. Some companies get all fancy and use terms like MQL (marketing qualified lead) and SQL (sales qualified lead). Perhaps…

    {grow}in EMail- 12 readers -
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