Bruce Clay

  • 11 Actionable Blogging Tips to Make Content Findable

    … Institute hired Jodi Harris to head their content curation efforts. They spotlight related articles in every article they publish. Content Marketing Institute makes links to older related content stand out in the post. 10. Don’t allows blog content to languish without socializing A blog should be at the center of your social media offering. Chris…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 40 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    … you how to put it into action with 5 key tactics. Blogging grit defined Blogging grit applies Angela Lee Duckworth’s theory of passion and motivation to blogs. While many bloggers start their blogs full of passion and energy blogging over time eventually causes their enthusiasm to dissipate, often before their blog starts yielding results…

    Heidi Cohen/ Heidi Cohenin Blogging- 31 readers -
  • Blogging Renaissance: Why You Must Blog Now

    … visitors nor search-friendly. SEO expert Bruce Clay refers to this as creating silos for your blog. The objective is to align your key topics to link them internally and make them findable on your navigation. This improves findability. Bruce Clay Mixed Categories Siloed content as with a blog -Bruce Clay To ensure new visitors get the full meal…

    Heidi Cohen/ Heidi Cohenin Blogging- 31 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … on research, brainstorming blog post ideas works best when (Hat tip: Jay Acunza): Set parameters: Keeps team members focused. Brainstorm ideas independently: Allows everyone to list their ideas without fear of other people’s opinions. Vet them in a group: Selects the best ideas. Restrict your thinking in these 2 ways: Subject. Your blog posts must focus…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
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