Bruce Clay

  • 11 Actionable Blogging Tips to Make Content Findable

    … recommend.) Readers want to know who’s behind your blog and your blog authors. When I judged Social Media Examiner’s Top 10 Social Media Blogs of 2017, I was surprised there were candidates lacking an About page and author bios. How can a reader judge your credibility if you’re absent from your blog? Actionable Blogging Tip: Make your About Page…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 40 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    …. Blogging is a marathon. Start slowly and build your blogging muscles over time. Then increase your posting and related social media participation. To manage your blogging expectations, here are 2 data points: It takes about 18 months for a blog to become the engine driving your business according to Content Inc author, Joe Pulizzi. It takes about 30…

    Heidi Cohen/ Heidi Cohenin Blogging- 31 readers -
  • Blogging Renaissance: Why You Must Blog Now

    … your core audience needs Create audience-focused content to be the best answer when your audience needs content! Make your blog posts support your sales process. Before you plan and produce your blog content, assess your audience’s needs. Think of your readers. Include customers, employees and promoters. As LinkedIn’s Jason Miller puts it: “Your…

    Heidi Cohen/ Heidi Cohenin Blogging- 29 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … and make them your own. Of course this doesn’t mean copying someone else’s work and changing a few words here and there. Instead apply the idea to your blog. Make them fresh and new. For example, Social Triggers’s Derek Halpern tailors his content to different audiences by using specifics of different markets. Conquer Blank Blog Post Anxiety…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • Content Marketing: Original Versus Curated Content

    … to popular belief, research by Bruce Clay revealed that curated content supports search optimization if it includes original commentary and links to the original source. Extends your content distribution and reach. By involving influencers and followers in the creation, your curated content naturally attracts their promotion of it. Of course…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook Twitter- 25 readers -
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