Bruce Clay

  • 11 Actionable Blogging Tips to Make Content Findable

    …. Include secondary social platforms like Pinterest, Reddit and to maximize your reach. Add Click-to-Tweet, Pin This and other social media tools to extend you social reach. 11. Get influencers involved in your blog content creation and distribution Influencer Marketing continues to mature and evolve based on recent research by Traackr and Top…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 35 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    … you how to put it into action with 5 key tactics. Blogging grit defined Blogging grit applies Angela Lee Duckworth’s theory of passion and motivation to blogs. While many bloggers start their blogs full of passion and energy blogging over time eventually causes their enthusiasm to dissipate, often before their blog starts yielding results…

    Heidi Cohen/ Heidi Cohenin Blogging- 28 readers -
  • Blogging Renaissance: Why You Must Blog Now

    … blog is the jewel in your marketing crown.” “They ask, you answer,” according to The Sales Lion, Marcus Sheridan. Give prospects the 5 types of information they seek pre-purchase: Product information Customer FAQs How to’s (including patterns and recipes) Product styling or best-in-class practices Ratings and reviews Regardless of your…

    Heidi Cohen/ Heidi Cohenin Blogging- 27 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … relevant industry conferences and company events. Lee Odden and his team, notably Ashley Zeckman, are the live blogging experts. Ashley Zeckman Live Blogging At MarketingProfs B2B Conference Every business has blog post ideas waiting to be written. They need these 5 types of core content. (Here’s help to better understand how to plan blog post…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 33 readers -
  • Content Marketing: Original Versus Curated Content

    …Original Vs Curated Content Which is Better For Your Marketing Objectives? Create original content or curate content from others. For many content marketers this is an either/or question. Before you decide consider the following: In 2013 we consumed over 4 zetabytes of digital content, a number so large that a new term was needed to describe…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook Twitter- 25 readers -
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