Bryan Leach

  • At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

    … Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver, hosted by mobile shopping rewards company Ibotta. Mobile commerce experts who…

    Street Fight- 23 readers -
  • ‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

    … Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. Mobile shopping app company Ibotta offers cash-back rewards to shoppers, and software-producer Button provides deep link connections within the Ibotta app. The new marketing platform extends the benefits that come…

    Street Fight- 11 readers -
  • Ibotta App’s New UI Overhaul Puts 17% More Money Back in Users’ Pockets

    … by users, especially after all the testing and research that went into it. “Kevin Carlisle, our lead designer, and I spent the better part of 4Q [2016] holed up in a conference room,” Carter says. “We did nearly 100 in-person user interviews, most of them at the office [in Denver], and over 1,000 online usability tests. We tested everything from…

    Street Fight- 19 readers -