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Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver, hosted by mobile shopping rewards company Ibotta.
Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. Mobile shopping app company Ibotta offers cash-back rewards to shoppers, and software-producer Button provides deep link connections within the Ibotta app. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track th ...
… the explosive growth of inventory has been one of the biggest challenges ibotta has dealt with so far, company CEO Bryan Leach told Street Fight via email. “With more than 1,300 brand and retail partners, we needed to redesign the app so that our users could discover the content most relevant to them, not have to dig for it, and redeem the cash back offers…
… rewards. In a statement, Bryan Leach, founder and CEO of Ibotta, commented: More people than ever before are making purchases through mobile apps as a convenient way to shop right from their smartphones, but until now, there hasn’t been a way to save on those in-app purchases. Now, shoppers can unlock offers through Ibotta before they shop on other…