Btob Marketing

    • A Day of college football

      Saturday is a day mainly to celebrate college football. My Fighting Irish play today too as well as many top schools. NBC called Notre Dame one of the top 15 schools in the country along with Stanford, but the football is not very good this year. Their record is 3-6, I believe. Th ...

      Jeff Ogden/ Fearless Competitor- 16 readers -
    • A Down Year for Notre Dame

      Notre Dame is normally expected to win 8 or 9 games in a 12 game season. They have more Heisman trophy winners than any other school. But this year was way down as they finished the year at 4-8. My freshman year Joe Montana was our quarterback. Losing to a very good USC team in the pouring rain in Los Angeles is not a big surprise, but losing to a team like ...

      Jeff Ogden/ Fearless Competitor- 13 readers -
  • It is Saturday and historic events happened yesterday

    … Fidel Castro, the legendary communist leader died on Friday. That is an event of epic proportions in world history. It is being recognized by all world leaders. On a happier note, my alma mater of Notre Dame plays #12 USC at 3:30PM on ABC. Have a great weekend. Jeff Ogden Filed under: BtoB Marketing…

    Jeff Ogden/ Fearless Competitor- 8 readers -
  • If you do something, become the best

    … One goal I have to become the best at what I do. That is my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine. I follow Fender on Twitter now. I also hope to get back into scuba diving, now that I am in Florida. When I lived on Long Island, New York, I became a NAUI certified diver. Sunday is my birthday. Happy Birthday Jeff. Filed under: BtoB Marketing…

    Jeff Ogden/ Fearless Competitor- 8 readers -
  • My blog keeps people interested and a great movie

    … a bomb and tells the British agent to press the button on his call. He called and the agent refused. Finally he pushed it and the bomb created a fire storm. The agent and President went to the elevator and jumped in. They fell three floors to land on the elevator. A British agent helped the bad guys and they got him. It was a great movie and thanks to my Notre Dame roommates for taking me to it. November 20th is my birthday by the way. Filed under: BtoB Marketing…

    Jeff Ogden/ Fearless Competitor- 8 readers -
  • Notre Dame won on Saturday

    … is a good example, when they closed on Black Friday and paid all employees on the biggest shopping day of the year. They got great press. My birthday is Sunday, November 20th, by the way. I have many years of sales success and marketing chops but after my nasty fall over two years ago, I’m not looking for a job now. You would have to make a big offer to get me now. Filed under: BtoB Marketing…

    Jeff Ogden/ Fearless Competitor- 10 readers -
  • The Presidential Choice

    … Donald Trump is a self driven ego maniac and Hillary Clinton is nice and friendly, but it is a less than ideal choice I believe. A guy who sells his name is not presidential behavior. What do you think? Filed under: BtoB Marketing…

    Jeff Ogden/ Fearless Competitor- 7 readers -
  • The New Importance of Marketing

    … Marketing plays a larger role than ever – in my opinion. How do you make your company different and unique? How is your company perceived? How do people think about your company? Marketing and word of mouth plays a larger role than ever in shaping these conversations. Better marketing leads to more sales opportunities for your salespeople. Filed under: BtoB Marketing…

    Jeff Ogden/ Fearless Competitor- 16 readers -
  • A Down Year for my Alma Mater

    … Notre Dame may have invented the game of football, but they have not won a championship since 1988. This year is no different. They lost to Texas and Duke and one more. They are 1-3 and fired their defensive coordinator. Can a former star come back? Is ND finished forever? What do you think? Filed under: BtoB Marketing…

    Jeff Ogden/ Fearless Competitor- 7 readers -
  • The story of Business Objects

    … and nothing works.” I felt so sorry for them, but there was nothing I could do. Then my manager said “What did you do to Jon Temple?” I had no idea how to answer. I did not talk to him. I qualified for Club in Cancun, Mexico, but that did not work out. They finally after a hugely buggy release, they let me go. I took my wife and kids to Cancun anyway. That was so much fun. Filed under: BtoB Marketing…

    Jeff Ogden/ Fearless Competitor- 11 readers -
  • The Power of Customer Focus

    … called her and said “Do you know who this is, Kathy?” She said no. She was floored when she heard who it was. Later I learned that I saved the company for years. Filed under: BtoB Marketing…

    Jeff Ogden/ Fearless Competitor- 9 readers -
  • Learning vs. Talent

    … I’m a big fan of Seth Godin who write some remarkable blog posts. His most recent was one about learning vs. talent. We all have some talent but the ability to keep learning is of greatest value. “What are you going to learn next?” By the way, two top colleges play football on Saturday afternoon. Notre Dame is visited by Duke. 3:30 PM on Saturday on NBC. Filed under: BtoB Marketing…

    Jeff Ogden/ Fearless Competitor- 6 readers -
  • The Colleges with Great Academics this Saturday

    … Duke, one of the finest schools in the USA, play Notre Dame in football on Saturday afternoon. They are two of the best in the land and it is an honor to play each other. Both are great academic institutions. Yes, I do have a BBA in Marketing from Notre Dame. I respect the many business leaders who graduated from Duke. 3:30pm on NBC on Saturday afternoon. I’m there. Are you? Filed under: BtoB Marketing…

    Jeff Ogden/ Fearless Competitor- 7 readers -
  • The Book that Saved my Life

    … on your face like you don’t have a care in the world.” I’m healthy and well know, smarts and strong. I still have some effects but I’m in great shape and content. That book saved my life. I hope it helps you too. Have you a story like this? Filed under: Accident, BtoB Marketing, Business relationships…

    Jeff Ogden/ Fearless Competitor- 8 readers -
  • Why I don’t smoke

    … to stop the drug. Because of the highly addictive nature, I do not smoke and no one in my family smokes. Do you smoke? Are you trying to quit? Let me know what you think? Filed under: BtoB Marketing, Marketing Automation…

    Jeff Ogden/ Fearless Competitor- 7 readers -
  • Our Life in a Digital World

    … stories about your products and services? Great stories resonate with people, not products. Who cares about your technology? What does it do for me? Apple is one of the best at this. The iPhone is simply the finest phone on the market today. The new iPhone 7 has a great camera. They also make great movies. What do you think? Love comments and input from others. Filed under: B2B demand generation, BtoB Marketing, CMO Challenges and Opportunities, Content marketing…

    Jeff Ogden/ Fearless Competitor- 12 readers -
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